Medium Marketing

24/08/2025

Medium Marketing are proud to support one of the Under 15s Girls team at Chelsea Football Club- Australia.

Led by Sam Chalela, this team of talented young women are our leaders of tomorrow and we are excited to help them realise their potential. 🌟⚽

It's amazing to see how they've grown in capability, confidence and belief since the season has begun.

Watch our video below to watch our girls in action

11/08/2025

The marketing world continues to fragment, algorithms change, customer expectations shift, AI takes over the mundane.

Trying to find one person who does everything? That’s not realistic, and it’s slowing us down.

Instead, we can tap into flexible experts or "fractional marketers" who bring precise skills exactly when needed.

It’s faster, smarter, and represents the future of work.

Learn more, in this article we wrote for Marketing magazine

The rise of fractional CMOs has been well-documented, offering start-ups and scale-ups access to senior strategic talent without full-time overheads.

28/03/2023

Goodbye minimalism, hello maximalism. Pepsi gets loud with their branding

Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing.

03/12/2019

Archetypes have long been used by marketers to help define a brand’s personality, which in turn allows for a powerful and cohesive digital marketing strategy to be rolled out. Nowhere is this more apparent than in the world of luxury marketing, where story archetypes help brands to define their im...

29/08/2019

Today and into the future, companies will compete primarily on the basis of customer experience. Data and a strong digital strategy is the key to winning.

It can be challenging to navigate these changes.

11/08/2019

Got to love the Vegemite Vs Marmite's marketing battle at the Ashes...

16/07/2019

Traditionally, brand identity focused on what a brand “looked like”. Now, it’s equally important for marketers to think about what their brand “sounds like”.

Why Mastercard, AT&T and others are composing sonic logos they hope will hit all the right notes.

16/04/2019

A good brand can effectively transform into other industries while keeping its identity

What ever happened to details? The red sole of a Louboutin shoe, or the elegant tag on a pair of Tom’s? The sweeping fenders of a Porsche 911 or the needless complications of a fancy watch… Today, …

26/02/2019

Repurposing content ensures that time and effort put into blog posts are maximised with greater exposure across multiple channels

Creating high-quality marketing content on a regular basis is tough for any brand. Here's how to create a month's worth of it from a single blog post.

13/02/2019

Content is an essential component of marketing and must drive value for your customer

By Lazar Dzamic and Justin Kirby are the co-authors of The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and SolutionsA spectre is haunting the marketing world, the …

05/02/2019

A lot of outstanding speakers to see in the next few days....