22/07/2024
How much of a difference does traveller-led design make to your airport?
That is the question we set out to solve with Cox Architecture.
Using our expertise in choice modelling, we presented travellers with real designs (ranging from good, better and best) to measure how much traveller-led design impacts on dwell time and propensity to spend.
Matt Findlay and Ivo Favotto will be presenting the key findings of the piece at this year’s Australian Airports Association Retail & Commercial Forum.
Stay tuned for the key insights on day 2 of the Forum.
Also, a big shout out to Dr Jacqueline Baker for sharing her expertise in this project.
Click on the link to read about our methodology:
https://thinkgr.com.au/case-studies/cox-architecture-choice-modelling-for-traveller-led-design/