The Incubator

02/08/2024

We had a blast working on the Go Your Way campaign with the team at 13cabs earlier this year. Was a great project to sink our teeth into.

27/10/2023

Thanks so much to Campaign Brief for being so quick to pick up our latest press release! We are thrilled to announce our recent appointment as PropertyMate 's new creative services agency. We love the enthusiasm, vision and experience in their team and are super excited to be given the opportunity to flex our strategic, design, creative and business development muscles, working on this interesting challenger brand.

https://campaignbrief.com/propertymate-appoints-the-incubator-as-new-creative-services-agency/

PropertyMate has appointed The Incubator as its creative services agency following a competitive pitch. The decision to collaborate with The Incubator comes as PropertyMate prepares to significantly ramp up its national identity within the property app market. At this pivotal moment in a new p

23/10/2023

Introducing Tradie Beer, the new brew that embodies the heart and soul of Australia. We're super proud of our launch campaign, featuring Essendon Ruckman Sam Draper and the legendary Pro Surfers Jackson Baker and Matt Wilkinson. In a classic Tradie-style outback adventure, these Aussie legends are camping, fishing, and enjoying a cold one, celebrating the enduring spirit of Aussie mateship. Check out the first ad in the series here!

Tradie is stepping into the next great Australian territory - beer!

09/08/2023

When attention spans are shorter than ever, making a memorable impression is a challenge. Introducing the Elevator Pitch – your secret weapon to cut through the noise and stand out!

In the vast sea of brands competing for attention, it's crucial to have a clear and concise way of communicating what makes your brand truly stand out. ...

03/08/2023

Elevate Connections with Customer Avatars: A Guide 🌟

Step 1: Dive into the Data 📈
Analyse customer data to uncover trends and behaviours. What motivates them? What frustrates them? These insights form the backbone of your avatars.

Step 2: Crafting Personas 🧑‍🎨
Bring your avatars to life. Give them names, backgrounds, and characteristics. These detailed profiles help you understand your audience on a personal level.

Step 3: The Empathy Journey 🚶‍♀️
Walk in your avatars' shoes. Understand their challenges, dreams, and emotions. This emotional connection is the core of effective marketing.

Step 4: Tailored Engagement 📣
Armed with avatar insights, create content that speaks directly to them. Your messages become relatable, fostering a stronger connection.

Ready to supercharge your brand's connection with your audience? Get in touch with us today.

When it comes to building a successful brand, understanding your target customers is the ultimate game-changer. That's why customer avatars hold a spec ...

27/07/2023

Your brand is one of a kind, and so is its voice! 🌟 Celebrate your uniqueness and connect with your audience on a deeper level. Embrace what sets you apart and build lasting relationships.

Find your voice in Chapter 5 of The Big Brand Handbook.

Break out the red string and corkboard (tin foil hat optional) cause we're about to do some mapping. Tone mapping, like unravelling a conspiracy theory ...

20/07/2023

In the world of dating or business, standing out from the crowd is key to success. 🔥

Discover the art of Brand Positioning and learn how to carve a unique space in your customers' minds. Let your brand shine with a powerful positioning statement that sets you apart.

The INC Brand Handbook: Chapter 4 - Your Brand Positioning

Discover how to craft a unique brand positioning statement that sets you apart from the other fish in the sea.

19/07/2023

To celebrate the Women’s World Cup kicking off, NIKE has tapped directly into the pleasure centres of our raised-by-VHS brains. Let It Rip is a Saturday morning candy-coloured fantasy honouring soccer champ Megan Rapinoe. There’s a robot eagle, synth theme song, it’s even got a keytar you guys, just watch it.

Megan Rapinoe. The All-American Hero. She’s chasing a historic three-peat championship and another star for the U.S. Women’s National Soccer Team for her las...

13/07/2023

Beyond togas and ancient wisdom lies the power of brand philosophy. Discover why taking a stand against what irks you can differentiate your brand in Chapter 3 of the INC Brand Handbook.

The INC Brand Handbook: Chapter 3 - Your Brand Philosophy

There’s a reason this conjures images of men in togas pondering the world, as your brand philosophy is focused around the ideas that govern your company’s e ...

06/07/2023

What do passion, hard work, and pineapple on pizza have in common? They're all part of defining your brand values.

The INC Brand Handbook: Chapter 2 - Your Brand Values

Passion, hard work, whether or not you like pineapple on pizza. Brand values are a set of uncompromising principles you will uphold as your business grows. ...

29/06/2023

🌟 Unleash the power of your brand by digging deep and finding your mantra. Discover how to distil your brand into a spellbinding message that resonates with your audience and guides everything you do.

The INC Brand Handbook:
Chapter 1 - Your Brand Mantra

Your brand mantra is a crucial aspect of establishing a strong identity. This statement expresses the core of what your brand represents and the image you w ...

16/06/2023

You gotta fight for your right to party this month, as so many pride campaigns these days seem to be swiftly followed by “...and then there was severe backlash.” Fluff up your feather boas and grab your glitter, as we explore the handful of campaigns that have successfully managed to slip through the rainbow coloured cracks of the advertising universe.

You gotta fight for your right to party this month, as we explore the handful of campaigns that have successfully managed to slip through the rainbow colour ...