05/09/2021
The Covid crisis has put digital transformation front and center with CEOs and boards. All well and good. “But what is digital transformation?” asks John Rossman, former Amazon executive, founder of Rossman Partners, and author of The Amazon Way.
Digital, Rossman believes, boils down to two core traits: speed and agility. “Speed is about world-class operations,” he says. “Agility is the ability to sense and make change – both big and small, happen.
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