POP & PAC

POP & PAC Melbourne based Pop & Pac has a passion for all things design. Our approach encompasses identity, print, built environment, web & art direction. Make your mark.

Together with our clients and collaborators, we make brands stand out. Bespoke, modern, timeless, clever and unique are words that in part, form our design ethos. We don’t only seek to create a graphic but consider all our design executions to be holistically experiential. We don’t simply create pretty pictures — touch and feel are just as important. We consider materials, textures and finishes to

be integral to successful design. Transparency, and hard work are not dirty words, nothing that is simply extraordinary can be produced without them. Our major clients include ANZ Bank, Arts Council England, BBC Symphony Orchestra, Brand Tasmania, Crown Casino and Entertainment, Intercontinental Hotels, Knight Frank, Lend Lease, Melbourne Exhibition and Convention Centre, Melbourne Recital Centre, Minter Ellison, Nira Hotels and Resorts, Tennis Australia and Australian Open.

Cobb Lane is an artisan bakery that create and curate more than just delicious pastries, cakes and bread; they craft mom...
08/05/2024

Cobb Lane is an artisan bakery that create and curate more than just delicious pastries, cakes and bread; they craft moments to savour, moments of surprise and moments that punctuate whatever you’re doing, even if it is just for a moment.

We wanted to build a visual and verbal identity that not only reflected the quality of the product but also incorporated enjoyable and engaging moments that customers could discover through their interactions with the brand. Whilst the core brand maintains a level of sophistication, consistent with a premium product, the visual identity features quirky illustrations and tongue-in-cheek real world moments tailored to an audience that doesn’t take themselves or their dietary choices too seriously.



Project team: , , .co , , Mpressive Label Creations

Photography

Cobb Lane is an artisan bakery that create and curate more than just delicious pastries, cakes and bread; they craft mom...
08/05/2024

Cobb Lane is an artisan bakery that create and curate more than just delicious pastries, cakes and bread; they craft moments to savour, moments of surprise and moments that punctuate whatever you’re doing, even if it is just a moment.

We wanted to build a visual and verbal identity that not only reflected the quality of the product but also incorporated enjoyable and engaging moments that customers could discover through their interactions with the brand. Whilst the core brand maintains a level of sophistication, consistent with a premium product, the visual identity features quirky illustrations and tongue-in-cheek real world moments tailored to an audience that doesn’t take themselves or their dietary choices too seriously.



Project scope: Brand Identity, Design Strategy, Copywriting, Art Direction, Illustration, Brand Collateral, Packaging, Website and Social Media, Wayfinding and Signage.

Photography

Activision Blizzard / Sledgehammer Games by Studio Tate - a colourful, playful office space in Melbourne caters to the n...
01/05/2024

Activision Blizzard / Sledgehammer Games by Studio Tate - a colourful, playful office space in Melbourne caters to the needs of gaming designers.

We were tasked with designing the wayfinding signage for Activision Blizzard’s new Melbourne office spanning two floors at Market Lane, 68 Clarke Street, Southbank. Our focus was on imbuing the space with bespoke signage that embodies a playful and vibrant aesthetic, drawing inspiration from the SHG brand and gaming aesthetics of the ‘80s.

Project team: Activision Blizzard / Sledgehammer Games , Studio Tate , Facilitate Corporation , Capabuild , Premier Graphics

Photography by

Logotype design for a family office dedicated to building the foundations of a better future for family and community. T...
23/04/2024

Logotype design for a family office dedicated to building the foundations of a better future for family and community. The character Q takes inspiration from the Chinese dragon, yin and yang, the ebb and flow of nature and earth and the pulse of life.

Wayfinding signage design for HQ on 379 Collins Street. Project partners: Riverlee, Studio Tate, Premier Graphics and C...
18/04/2024

Wayfinding signage design for HQ on 379 Collins Street.

Project partners: Riverlee, Studio Tate, Premier Graphics and Capabuild

NEW YEAR, BIG NEWS – HUGE PROJECT LAUNCH.Excited to share a sneak-peek of one of our studios most exciting projects to d...
17/01/2024

NEW YEAR, BIG NEWS – HUGE PROJECT LAUNCH.

Excited to share a sneak-peek of one of our studios most exciting projects to date. LuckyChap are a Production/Entertainment company based out of the US with superstardom at their core - headed by (Producer) Josey McNamara, (Producer and Actor) Margot Robbie & (Producer) Tom Ackerley. You may be aware of some of their latest Titles, including one of the biggest movies of 2023 - BARBIE and the phenomenal Saltburn.

Pop & Pac have been working directly with the partners since 2022, establishing a brand centred on a clear focus; the talent that enters the LuckyChap creative universe. From incredible writers, film makers, directors, actors; anyone whose extraordinary talents help make a remarkable production – LuckyChap celebrates them.

Hence the logo was designed to provide focus on the ‘U’ - the individual (you). The logo reflects the brand’s purpose, to celebrate extraordinary talent, not just those typically in the spotlight. For the astute, the U is also an LC monogram (LuckyChap). The script in this case is also a connection back to the original neon logo, a nod to where it all began.

Pinks, burgundies, purples all reflect the personality of the people and the partners.

As the brand roles out, we’ll reveal more of the project beyond just the logo visuals shown here.

At this juncture, we’d like to extend a huge thank you to Margot, Tom, Josey and the rest of the LC team for their continued passion, collaboration and trust in us in bringing their brand to life.

We’d like to also thank our collaborators WorkWorks for helping bring some challenging brand collateral to life. We’ll reveal more soon!

Project Partners: WorkWorks, 3D2D, Foliolio, Ball & Dogget, Spicers

Cotton Buds packaging for SOF Hotel Taichung as part of their in-room collateral design.Notes: Space. Order. Form. Part ...
13/10/2023

Cotton Buds packaging for SOF Hotel Taichung as part of their in-room collateral design.

Notes: Space. Order. Form. Part restoration, part renovation, SOF Hotel was designed by award-winning New Zealand practice, Fearon Hay Architects. Across its 45 rooms, its lounge and its central void, the design of the hotel invites the intrepid traveller to experience an unorthodox beauty. �
Project/Client: .hotel

Project Scope: Art Direction, Brand Strategy, Brand Identity, Branded Collateral, Image Making, Copywriting & Messaging, Livery/Merch, Packaging, Signage & Wayfinding.

Creative Partners: .co (brand story, tone of voice & copywriting), (print), (print), (folio photography), (signage)

Carpet design for Ballerine at Hyatt Centric Melbourne.Notes: Hyatt Centric is a state-of-the-art hotel exuding a cosmop...
11/10/2023

Carpet design for Ballerine at Hyatt Centric Melbourne.

Notes: Hyatt Centric is a state-of-the-art hotel exuding a cosmopolitan vibe and a reflection of Melbourne’s vibrant street culture. Located on the prominent corner of Flinders and Spencer Streets, Hyatt Centric offers boutique accommodation in Melbourne’s CBD that celebrates the city’s cultural identity, taking inspiration from its prolific history, the surrounding laneway network and heritage masonry buildings. Hyatt Centric hotels are known for being in the heart of the action, serving as the perfect launchpad for exploring the city that they are located in.

Project/Client:

Project Scope: Wayfinding and Signage Design, Environmental Graphics, Brand Identity, Collateral Design.

Creative Partners: (development), (hotel operation), (building construction), (architecture), (interior design), (signage production), (print), (print), (folio photography), (Carpet and Rugs)

Miami to New York menu covers, inspired by the classic in-flight Super Constitution manuals of the 1950s. Miami and New ...
28/09/2023

Miami to New York menu covers, inspired by the classic in-flight Super Constitution manuals of the 1950s. Miami and New York are pictured in their geographical orientations, the destinations, one of the first and most iconic flight routes for commercial aircraft in the world.

Notes: Miami to New York is a restaurant, cafe and wine bar, inspired by the luxurious nature of commercial air travel around the 1950’s.

Project/Client:

Project Scope: Art Direction, Brand Strategy, Brand Identity, Collateral, Copywriting & Messaging, Naming, Signage & Wayfinding, Social Media Framework, Website

Creative Partners: .studio (animation), (web development), (illustration), (representation), (illustration), (styling), (photography), (print), (signage), (folio photography)

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Brand identity and packaging design for Cobb Lane Bakery-Project: Brand Identity: Print Production: Photography: - ...
25/09/2023

Brand identity and packaging design for Cobb Lane Bakery
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Project:
Brand Identity:
Print Production:
Photography:
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Brand identity and collateral design for SOF Hotel, Taichung.Notes: Space. Order. Form. Part restoration, part renovatio...
20/09/2023

Brand identity and collateral design for SOF Hotel, Taichung.

Notes: Space. Order. Form. Part restoration, part renovation, SOF Hotel was designed by award-winning New Zealand practice, Fearon Hay Architects. Across its 45 rooms, its lounge and its central void, the design of the hotel invites the intrepid traveller to experience an unorthodox beauty.

Project/Client: .hotel

Project Scope: Art Direction, Brand Strategy, Brand Identity, Branded Collateral, Image Making, Copywriting & Messaging, Livery/Merch, Packaging, Signage & Wayfinding.

Creative Partners: .co (brand story, tone of voice & copywriting), (print), (print), (folio photography), (signage)

Wayfinding and signage design for St Michael’s Grammar SchoolNotes: The St Michael’s story is one of adventure, journey,...
18/09/2023

Wayfinding and signage design for St Michael’s Grammar School

Notes: The St Michael’s story is one of adventure, journey, and the pioneering spirit. While it retains a proud and storied heritage, St Michael’s is a school looking forward to the future, providing guidance, education, and inspiration for the next generation of global citizens.

The signage guides us on both a literal path through the physical parameters of the school and a figurative path, through the K-12 experience and beyond – the journey of life.

With imagery borrowed from the natural world, we explore the concept of the child as a seedling, the school as a garden that protects and supports. As the seedling blossoms into a healthy plant, it sprouts leaves, buds, even flowers, each new development nurtured and encouraged by different elements. The plant is enriched by its living environment (community, diversity) and in turn, enriches the earth and other plants around it – the circle of life. There are no limits to how high the plant might grow, but its roots will always have a home in the garden.

Our wayfinding strategy uses a circular system of growth. Radiating out from central points within the school are rings that represent the school’s broad community. As these ripples spread outwards and grow from multiple points they intersect. The curved intersections that occur are representative of interactions, conversation, and growth.

These curved intersections define the form of the signs.

Project/Client:

Project Scope: Wayfinding Strategy, Design and Production Management

Creative Partners: (signage production)

Address

Level 3, 80 Market Street
South Melbourne, VIC
3205

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+61398892716

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