Asbestos Marketing Legends

12/11/2025

So we all know that in order to rank higher on Google you need quality backlinks pointing to your website,

and if you can get them from trusted and reliable sources, then they’re gonna move the needle more and get your ranking much higher. (Than backlinks from less credible sites)

We’ve all seen these news articles and probably question the newsworthiness of them.

Well now I can lift the lid on why you are correct to question them.

You see a lot of news sites will put up newsworthy content to gain credibility. But every now and then they need to sell their soul to get some cash in the door.

This is an example of an article that might seem innocent on the surface to the untrained eye. But it is clearly a paid promotion in the form of this business paying for a powerful backlink from news.com.au.

Now there is nothing wrong with this, and we take advantage of this method all the time for our clients to get them really powerful backlinks.

Because getting a backlink like this absolutely makes a huge difference in boosting their ranking on Google.

Now that you’ve read this, you will never look at a news article the same again 🤣🤣🤣

15/08/2025

How good is this. A random informational video on YouTube one week ago and it’s already got almost 2,000 views!

If you want to appear for more keywords in Google’s Map Pack, there’s a simple tactic that works incredibly well — and most businesses aren’t using it.Ask yo...

15/08/2025

Here’s a quick Google hack to show up for more keywords on your GMB profile in less than 60 seconds.

It’s so easy and I guarantee most business owners haven’t gone back in and done this.

05/08/2025

Architects can MASSIVELY boost visibility. Want your brand up there in “shining lights” above your competitors? Getting on top of Google not only ensures a steady and consistent stream of quality leads. But it’s great for brand awareness.

05/08/2025

This is a bit of a longer video so bear with me. But with all the talk about AI search replacing Gooogle search, it’s important to get all the unbiased facts.
The reality is that everyone has some agenda and is trying to look for an angle to “sell” you on their service. Hence why there is so much conflicting information floating around.

This is my take on the whole Google vs AI search.

Spoiler alert: it’s not panic stations for Google

Yet…

04/08/2025

Who loves seeing their business in the AI overview? This is a little something extra we are doing now for our SEO clients to improve their visibility and trust

24/08/2023

This is for “Asbestos Removal” and shows what a difference only a couple months can make.

With this one, the improvements have been made only from on page optimisation of the map listing itself and 100 citations. Many of which may not have indexed in this time frame.

The map was set up poorly to begin with so some big gains were possible. We tested a couple new theories with the photos as well. Happy to comment on those for anyone interested.

This improvement is with zero major backlinks. They will come. So there is scope for much bigger jumps.

But the next part of this I’ll be testing is reviews. This has a particularly low number of reviews.

I have a cheeky strategy up my sleeve with the reviews. Not just for conversion but mainly to improve these rankings a fraction more.

Stay tuned!

16/08/2023

One thing I’ve been doing for clients the last year is getting business cards made up for them to capture reviews.

Each review card has their branding and logo on one side and a QR code that takes the customer directly to the review section without the need to type anything in.

Reviews aren’t just a conversion factor. (Although they massively and directly do correlate with conversion) They’re also a ranking factor as google looks at the location the reviews are left from and then this demonstrates that you are relevant in that area. Think of every point you get a review from as lighting up a heat map of your town or city.

Not only that, google places a lot of emphasis on keywords used in the reviews. So getting a customer to leave a detailed review of your service is much more beneficial than just leaving a blank 5 stars.

So now you can see just how important reviews are.

I try to coach clients that there are 3 important things for getting reviews.

1. Ask in person where possible
2. Make it easy (this is where the QR code on the card is so good, it goes directly to the review section)
3. Incentivise. Have a coffee voucher, a six pack, a branded stubbie holder, a discount. Something just to get that review.

01/08/2023

If I were a business looking for the biggest bang for my buck with marketing. Then I'd put a large percentage of the budget into ranking in this Map Pack. (The section with three maps)
Why? Well, above this sits the Google Ads, which 85-90% of people ignore.
But this section, the Map Pack, gets 30-50% of the clicks, and it's a way that smaller businesses can compete on a level playing field against those with massive budgets.
Higher rankings, and wider coverage in this map pack = more leads coming in.
We offer monthly reporting on phone calls coming in / Leads and also on improvement in your Map rankings.
We've helped clients dominate in:

-Asbestos removal, in MAJOR Cities in Aus and NZ.

as well as

-Fencing
-Swimming Pools
-Surgery
-Legal
-Psychologists
-Florists
-Retaining Walls
-Concrete Driveways
-Concrete Polishing
-Glass Replacement
-Gutters

and many more.
We've NEVER had a situation where there wasn't a positive ROI after the first 2 months.

The fact is, a lot of your competitors are focusing on shiny objects.
Ranking the map pack works! It moves the needle and results in more business. Simple.

Based in Adelaide, we work with businesses Australia and NZ wide.
We can see massive differences in campaigns from as little as $200 a week.

Send us a message to find out more.

01/08/2023

If I was looking to get more quality leads, as cheaply and quickly as possible, I would 100% recommend ranking on the Google Map Pack.
Why? Well, only 10-15% of people Click on the Google Ads at the top of the page, and you're always at the mercy of paying Google.
But a whopping 30-50% of people click on the map pack.
This graph shows a few months worth of work on a real client of ours in Adelaide.
When you Google "Gutter Installation" his map listing comes up in top position nomatter where you search from. He blankets over 20 suburbs for this high volume, high ticket search term.
What does this mean?
It means that he's getting flooded with calls, he's booked out, and he's not having to travel too far!

26/05/2020

If you’re a business owner and doing it tough with COVID19. We want to help your business for free. No catches. We just want to give back.

18/06/2019

Do you do Asbestos Removal? How many Google searches are there per month in your city? Darwin, only 40 searches, Hobart, 70...... But which city comes out on top with a whopping 1,600 Google searches every month for Asbestos Removal?