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Perk Digital

PERK Digital (Podcasts by Ellen Ronalds Keene) is a boutique podcast strategy and production service.

20/07/2026

If you’re not in the industries of the shows I work on, you’ll never have heard of them. That’s a feature, not a bug.

A Deep Niche Podcast is not trying to reach everyone, it’s trying to reach the right people. Watch the replay of last week’s webinar to find out more.

11/07/2026

Beautiful Saturday morning prepping my content for the Deep Niche Podcast System training on Monday.

Back to my classroom roots with a whiteboard + different coloured pens.

Probably won’t come as a surprise to anyone who knows me that I have way more than an hour’s worth of content so I’m going to have to be a bit ruthless with myself about what goes in the slide deck.

I’m reminding myself that that’s ok, I’m building in public and this is only the first version I will present.

Actually, the whole purpose of running it as a live webinar format is to FORCE me to make it public (because it’s been percolating in my brain and in pieces on my hard drive for months, invisible to everyone else!)

So anyway, it’s going to continue to evolve and that’s kind of the point.

If you wanna see the first version (live or on recording) join me on Monday. Registration here https://ellen-ronalds-keene.kit.com/532d8803ce

06/07/2026

Join me next Monday for the Deep Niche Podcast System training. Sign up in my bio Ellen - PERK Digital

19/02/2026

Some ideas deserve more than a social media post. If starting a podcast is on your vision board for 2026, then I have an invitation for you.

I’m opening a small, in-person Podcast Accelerator in Toowoomba next Thursday (26 Feb).

This is for non-fiction podcasts in idea-driven or storytelling niches (i.e. not the best fit if you're trying to be the next Hamish and Andy show!)

You don't have to be a business owner or professional to join, but if you are then podcasting is a great way to deepen your authority, share expertise, or lead bigger conversations in your industry.

A podcast isn’t quick marketing, it’s a long-term authority asset. If you're tired of sharing your ideas and expertise on rented land dominated by algorithms, consider this your nudge.

The accelerator is a deliberately small cohort and I have a couple of spots left. It'll be practical and personalised.

We’ll shape your idea, build the foundations properly, and get you podcasting confidently without burnout or over-complication.

https://perkdigital.com.au/accel

30/09/2025

Happy International Podcast Day!!!

It’s not an understatement to say that podcasts changed my life. Well before I became a podcaster myself and then a podcast producer, I was (am!) an avid podcast listener.

When I was at uni I got glandular fever and didn’t get better for 2 years. I was often too tired to even keep my eyes open to read or watch tv.

But my mind was alert and desperate for entertainment. Enter: podcasts.

It was so long ago that I didn’t even have a smart phone. I used to listen to them on my laptop in bed!

Later I listened on my long commute to work, and these days in the middle of the night when up with the baby.

Podcasts have been keeping me company and making my life better for almost 20 years now.

I cannot and will not shut up about them!

Listen to a podcast today, you won’t regret it 😊

P.S. If you're in Toowoomba and wanna start a podcast, I'm running a 3 week Podcast Accelerator starting Saturday 11th October: https://perkdigital.com.au/podcast-accelerator-q4-2025/

24/09/2025

Start a podcast that grows your business — and your impact. From idea to on‑air in three weeks, with strategy, support, and studio access.

Launch Your Podcast in Q4 — With Strategy, Support & Studio Time

No fluff, no overwhelm—just expert guidance, equipment access, and an accountability framework designed for busy business owners and changemakers.

You’ve got insight to share—but perfect content never gets published. Or maybe your message is timeless, but tech and overwhelm are paralyzing progress.

When and Where:
Saturdays, 11, 18 & 25 October
9 am – 3 pm | strategy-rich mornings, hands-on afternoons.

The Lighthouse Toowoomba, Cnr Margaret & Hume Sts

Early bird pricing extended until 30th September, limited spots available (currently 4 left at the time of posting).

The Q4 Accelerator is built for you:
- You want to lead by example, not emulate big podcast success formulas.
- You’re seeking momentum that matters—not vanity metrics.
- You value clarity, craft, and outcomes more than hustle.

In three focused Saturday sessions (11, 18, and 25 October at the Lighthouse Toowoomba), you’ll build a strategy-forward, mission-aligned podcast — complete with trailer, structure, and launch plan.

Book now: https://perkdigital.com.au/podcast-accelerator-q4-2025/

13/03/2025

If you’ve ever searched for ways to monetise your podcast, you’ve probably come across the same recycled advice from celebrity entrepreneurs with massive audiences and big teams.

They’ll tell you what worked for them when they started in 2013, or what works for them now—without acknowledging that the online landscape has changed a lot in the last decade or that those strategies don’t always work for independent podcasters with a small audience.

Even worse (in my opinion) they don’t acknowledge that not everyone has the same time, energy or resources available.

I’m sick of it.

I’ve been in the trenches for over 8 years—not just as a podcaster myself, but working closely with other small creators. I’ve seen what actually works for indy podcasters with a small but engaged audience, and what’s likely to be a total waste of time.

There’s no one-size-fits-all approach. There’s no quick fix. And I’m not going to give you the same old BS tips that only work if you have millions of downloads.

2025 is the year I finally start sharing publicly what I’ve been teaching my podcast clients behind the scenes.

If you want in, it starts tomorrow.

Join me for The Podcast Monetisation Matrix, a free training where I’ll walk you through the 8 main ways to monetise a podcast and how to choose the best strategy for your show, your goals, your resources, and your energy.

Lmk if you want the link to sign up ⬇️

Address

Suite 4/126 Margaret Street
South Toowoomba, QLD
4350

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Friday	9am - 5pm

Website

https://perkdigital.com.au/

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