One Small Step Collective

02/11/2023

If you have 30 mins to spare, hell even if you don't, watch this video. Such a powerful assessment of where AI is today and the real questions we should be asking about our future.

Mo Gawdat openly discusses the current rate of advancement of AI and the expected technological innovation that will follow at the Nordic Business Forum 2023...

11/07/2023

At OSSC, we use our platforms to get a 360 view of the customer. To do this we break it down into finding out what they think (panel data), how they talk (social insights) and finally how they act (search and other actions).

If you are interested, I go into more details here https://lnkd.in/gZ3336qE

09/05/2023

OSSC has been mastering data-driven creativity with AI-enabled tech for 7 years, while others are only now catching up with AI! Our partnerships with Brandwatch, GWI, and Pi Datametrics have allowed us to dive deep into consumer insights, streamline processes, and exceed expectations. With a 210%+ average KPI success in projects like the RMIT Mental Health campaign and an impressive 42% YoY growth for clients like Tipple, it's not just about the tech—it's about the results! 💪 💪

Read more about it here https://lnkd.in/gF7pU9Bk

05/05/2023

At One Small Step Collective, we have been working with AI at the core of our business for the last 7 years. The acceleration in the last year into creative has been crazy. Speaking of crazy, congrats to Private island in the UK for producing this spectacular fever dream from the uncanny valley. 🤖🤖🤖

Check out this ad created using AI and Machine Learning tools like Stable Diffusion, Midjourney, and ControlNet! The ad was created by https://privateisland....

13/10/2022

With the increase in global advertising, our Cognitive Immunity is growing. It's a way our brain filters out messages. Basically, if it feels like we have seen or heard the message before, there is much less chance of it being remembered.
Don't be like the category. No one remembers a single sheep in a herd. Be the black sheep, or better still, be a unicorn.

11/07/2022

'Killing babies' is a horribly accurate term used in the creative industry to describe the process of 'filtering' your ideas. Creating ideas is such a hard yet rewarding pursuit, and when you flesh them out you can't help but put a part of yourself into them.

But at the same time we need to accept our limitations, sometimes experience and humanity is not enough of a filter to separate good ideas from average. That's why the right data is so important. Data doesn't have emotional attachments. Data doesn't care what your friends and family think. That's why it's the perfect partner for creativity. Data creates more opportunities for creatives to be in the right space more of the time. And that's worth sacrificing a few of our babies.

20/06/2022

Data Driven Creativity is about blending two mindsets.
There are statistics that show that around the age of 2, we are at our ‘peak creative ability’ before society starts to conform our thinking into what is 'acceptable'. Now, we wouldn’t want a 2 year old to think of your next ad campaign (even though it might be incredibly awesome).
At One Small Step, our process is about keeping the creative person in the child’s thinking; where curiosity, imagination and wonder rule. And then layering in the scientific mind. This side is about logic, facts, persistence and understanding.

Together, they form the basis of the data driven creative.

13/05/2022

One of the great things to come out of Google IO was these live translating glasses. Does anyone remember the first launch of google glasses that had no real utility and led to people wearing them being called “glassholes”? This product has a purpose and I’m excited about more wearables entering into this ‘helping human’ space.

Augmented reality allows us to spend more time focusing on what matters in the real world, in our real lives. It can break down communication barriers — and ...

28/03/2022

Don't know about everyone else, but we love this campaign from Mastercard. It's the perfect intersection of and

23/03/2022

Here at OSSC we are of course Apple nerds. But we have to admit, we love the cheekiness of this campaign by Samsung Global

https://lnkd.in/dS8PzAP5

Samsung creates web app that turns iPhones into Galaxy handsets

01/03/2022

Thinking about the ? Here are some great reasons why you should be planning the role your brand is going to play.

17/02/2022

So happy and proud to announce Penley Estate as a new client for One Small Step Collective! Incredible wines and a great team looking to embark on Data Driven Insights and Creativity.