80/20 Digital

80/20 Digital 80/20 Digital - Results Driven Marketing
We specialise in lead generation for service businesses looking to grow profitably, predictably and sustainably.

We offer complete solutions from branding and web design to SEO, Google Ads and social media. 80/20 Digital is a results-driven, multi-award-winning Melbourne digital marketing agency specialising in lead generation for service-based businesses. As experts in digital marketing and brand strategy, SEO, Google Ads (PPC), social media, email marketing, and WordPress website design, we know how to develop high-performing marketing campaigns that attract the right audience and convert browsers into buyers. Our end-to-end digital marketing services offer a complete solution that has helped SMEs across Australia and beyond grow profitably, predictably, and sustainably, while achieving outstanding ROI. No fluff - just results. Call us now for a free consultation.

Adding location names throughout a page may help indicate where a business operates.But useful local AEO content should ...
17/09/2026

Adding location names throughout a page may help indicate where a business operates.

But useful local AEO content should provide more than repeated place names.

It should clearly explain:

✅ Which locations the business serves
✅ Whether customers visit you or you travel to them
✅ Which services are available in each area
✅ What local customers commonly need
✅ Whether service conditions differ by location

This gives AI-driven search systems more meaningful context when someone asks a local question such as:

“Who provides this service near me?”
“Which business serves this suburb?”
“Where can I find help with this problem?”

Local visibility is stronger when your location information is specific, accurate and genuinely useful.

Learn more 👉
https://8020.digital/blog-category/ai-seo/

Get in touch with us today on (03) 9042 0714!

A strong digital presence should do more than simply make a business easier to find.For Go Above & Beyond, the focus has...
15/09/2026

A strong digital presence should do more than simply make a business easier to find.

For Go Above & Beyond, the focus has been on creating a digital marketing strategy that supports real business growth and generates more opportunities over time. 📈

In this client testimonial, Laura Harris shares the impact that working with 80/20 Digital has had on their lead generation and online presence.

As Laura explains:

“We have seen a huge increase in the amount of leads we get.”

For us, that is what effective digital marketing should ultimately support — stronger visibility that translates into meaningful enquiries and business outcomes.

Watch Laura’s full story 👉
https://8020.digital/testimonials/

Get in touch with us today on (03) 9042 0714!

DID YOU KNOW? 💡In one study, visitors referred by ChatGPT converted at 15.9%, compared with just 1.76% from Google Organ...
11/09/2026

DID YOU KNOW? 💡

In one study, visitors referred by ChatGPT converted at 15.9%, compared with just 1.76% from Google Organic — nearly 9× higher.

Why the difference?

People arriving through AI may already have spent time asking questions, comparing options and narrowing down what they need before clicking through to a website.

That means they can arrive further along the decision-making journey — with stronger intent and a clearer idea of what they are looking for.

It is still early data, and results will vary between businesses, but it highlights an important shift:

AI is influencing the quality of the traffic reaching your website.

As search continues moving from simple rankings towards recommendations and conversations, businesses need to think about how visible and credible they are across AI-driven search as well as traditional Google search.

Source: Seer Interactive, GA4 analysis October 2024–April 2025.

Learn more about AI visibility 👉
https://cx.page/3gvkok

Get in touch with us today on (03) 9042 0714!

Statistics and industry claims can make content more useful.But they should also be current, accurate and supported by a...
10/09/2026

Statistics and industry claims can make content more useful.

But they should also be current, accurate and supported by a credible source.

AI-generated answers may draw information from multiple websites. When your content clearly identifies where a claim came from, it becomes easier for readers and search systems to understand the basis of the information.

Good practice includes:

✅ Linking to the original study
✅ Naming the organisation behind the research
✅ Including the year the data was published
✅ Explaining what the statistic actually measures
✅ Updating or removing claims that are no longer current

A statistic without context can sound impressive while providing limited value.

A well-sourced insight gives customers a clearer reason to trust the information.

Learn more about stronger content foundations 👉
https://cx.page/mekrc2

Get in touch with us today on (03) 9042 0714!

Colm MacGowan, Founder & CEO of 80/20 Digital, recently had the privilege of speaking at the MFAA Conference about how A...
08/09/2026

Colm MacGowan, Founder & CEO of 80/20 Digital, recently had the privilege of speaking at the MFAA Conference about how AI is reshaping the way mortgage brokers are found, trusted and chosen.

One of the key messages from the presentation was this:

Google is the library. AI is the librarian.

For years, digital visibility was mostly about ranking well in traditional search.

Now, AI-driven platforms are increasingly helping people narrow down their options before they ever visit a website. That means the question is no longer only:

“Can people find your business?”

It is also:

“Will AI recommend your business?”

Some of the biggest takeaways from the session were:

✅ AI is looking for proof, not just claims
✅ Clear positioning matters more than sounding like everyone else
✅ Trust signals are becoming more visible in search
✅ Being visible is not the same as being chosen

For mortgage brokers, that means strong marketing is no longer just about keywords and rankings. It is also about credibility, clarity and giving AI enough evidence to understand what makes your business the right choice.

Thank you to the MFAA for having Colm on stage to share these insights.

Learn more about MFAA Conference: The Biggest AI Lessons for Mortgage Brokers 👉
https://cx.page/ofsu58

Get in touch with us today on (03) 9042 0714!

Your business may have evolved, but has your digital presence kept up?Old service descriptions, former team members, out...
01/09/2026

Your business may have evolved, but has your digital presence kept up?

Old service descriptions, former team members, outdated locations and conflicting contact details can make it harder for customers, and AI-driven search platforms, to understand your business accurately. 💡

A practical content review should check whether your website and wider digital presence still reflect:

✅ The services you currently provide
✅ The locations you currently serve
✅ Your latest team and business information
✅ Current processes, credentials and experience
✅ Accurate contact and enquiry details

Updating old information is not simply website maintenance.

It helps create a clearer and more reliable picture of your business across search engines, AI platforms and every digital touchpoint a potential customer may encounter.

Current information supports current visibility.

Get in touch with us today on (03) 9042 0714 or learn how a clear, consistent digital presence can help your business move from being ranked to being recommended 👉 https://cx.page/kwc4ad

Digital Marketing A to Z: X is for eXperience. ✨Demonstrating your experience as a service-based business is invaluable ...
27/08/2026

Digital Marketing A to Z: X is for eXperience. ✨

Demonstrating your experience as a service-based business is invaluable in AI-driven search.

When AI platforms assess information, they are looking for signals that suggest a business has deep expertise and vast experience in its industry, and can provide reliable answers. 💡

That experience can be demonstrated through helpful content, case studies, customer success stories, industry insights and years of expertise.

The more evidence your business provides online, the easier it becomes for both people and AI systems to recognise your authority.

As search continues shifting toward recommendations, experience is no longer just a brand statement. It is part of what helps build trust.

Explore our case studies to see how 80/20 Digital’s experience has helped businesses build stronger visibility, trust and results 👉 https://8020.digital/case-studies/

Get in touch with us today on (03) 9042 0714!

Paid search is entering the conversation.OpenAI is expanding ChatGPT advertising, creating another potential paid-media ...
25/08/2026

Paid search is entering the conversation.

OpenAI is expanding ChatGPT advertising, creating another potential paid-media channel for businesses to consider as people increasingly use conversational AI to research, compare options and make decisions. 💡

OpenAI’s Ads Manager allows participating advertisers to:

✅ Set campaign budgets, bids and pacing
✅ Upload and manage advertisements
✅ Purchase ads using CPC or CPM models
✅ Review campaign performance
✅ Measure actions such as leads, purchases and sign-ups

Importantly, advertisements will remain clearly separate from ChatGPT’s answers. Advertisers receive aggregated performance information rather than access to individual conversations or personal details.

This is still an early-stage advertising channel and it’s a part of 80/20 Digital’s Omnichannel Paid Media Solution.

Businesses should not treat it as a replacement for Google Ads or other established platforms. However, it may create a new opportunity to reach people while they are actively researching a category, considering their options or deciding what to do next.

The opportunity is not about chasing the latest platform.

It is about understanding how paid media may fit into a changing customer journey.

Source: OpenAI announcement: New ways to buy ChatGPT ads

Get in touch with us today on (03) 9042 0714 or learn more about paid media advertising 👉 https://cx.page/k8zm8x

Did you know? 💡In a survey of more than 400 brand management experts, respondents estimated that consistently maintained...
20/08/2026

Did you know? 💡

In a survey of more than 400 brand management experts, respondents estimated that consistently maintained branding could contribute to 10–20% more overall growth.

Branding is more than a logo.

It includes the colours, typography, imagery, messaging and overall experience people encounter across your website, social media, advertising and other customer touch points.

When those elements are consistent, your business becomes easier to recognise, understand and remember.

The takeaway? Good design should not be treated as the finishing touch. It is an important part of how a business communicates its value and builds a recognisable presence.

Source: Marq

Get in touch with us today on (03) 9042 0714 or learn more about 80/20 Digital’s branding and marketing strategy 👉 https://cx.page/12wnuf

A website may contain useful information without making it easy for search systems to access.Important content can becom...
18/08/2026

A website may contain useful information without making it easy for search systems to access.

Important content can become harder to process when it is:

❌ Hidden inside images
❌ Available only after clicking complex elements
❌ Loaded through unreliable scripts
❌ Included in downloadable files but not on the page
❌ Missing from the mobile version of the website

A practical AEO approach makes essential information available as clear, readable website content.

That includes service descriptions, business details, pricing guidance, frequently asked questions and evidence of experience.

Design still matters.

But the information customers need should not depend on a search system interpreting an image or navigating a complicated page experience.

Make your most valuable answers easy to see, read and understand.

Get in touch with us today on (03) 9042 0714 or learn more about AEO 👉
https://cx.page/teybny

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