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80/20 Digital

80/20 Digital - Results Driven Marketing
We specialise in lead generation for service businesses looking to grow profitably, predictably and sustainably.

We offer complete solutions from branding and web design to SEO, Google Ads and social media. 80/20 Digital is a results-driven, multi-award-winning Melbourne digital marketing agency specialising in lead generation for service-based businesses. As experts in digital marketing and brand strategy, SEO, Google Ads (PPC), social media, email marketing, and WordPress website design, we know how to dev

elop high-performing marketing campaigns that attract the right audience and convert browsers into buyers. Our end-to-end digital marketing services offer a complete solution that has helped SMEs across Australia and beyond grow profitably, predictably, and sustainably, while achieving outstanding ROI. No fluff - just results. Call us now for a free consultation.

11/06/2026

Building strong client relationships has always mattered to us.

One of the things we value most is hearing directly from clients about their experience working with our team. 🤝

In his recent testimonial, Tony Melville from Melville Lawyers shared:
“I would have no problems in recommending them to my best friend”

Feedback like this means a lot to our team and reflects the long-term partnerships we aim to build with our clients.

Thanks again to Tony for the support! 😊

Watch the full testimonial here 👉 https://cx.page/ha9377

09/06/2026

Search visibility is changing rapidly.

Businesses are no longer only competing for rankings on Google — they’re also competing for visibility inside AI-driven platforms like ChatGPT, Claude and Google’s AI Overviews. 💡

As search behaviour becomes more conversational, businesses with clearer positioning, stronger authority signals and better-structured content are more likely to appear in AI-generated answers.

Visibility today depends on more than:
🔑 Keywords alone
🏆 Rankings alone
📄 Generic content
🤖 Automated articles
📉 Short-term tactics

Businesses investing in stronger positioning, clearer messaging and helpful content are putting themselves in a stronger position for the future of search.

Call us today on 03 9042 0714 or enquire online. 👉 https://8020.digital/

04/06/2026

Search behaviour is evolving quickly, and many businesses are starting to notice the shift.

People are increasingly using tools like ChatGPT, Claude and Google AI Overviews to ask detailed questions instead of relying solely on traditional Google searches. 💡

That means businesses now need more than rankings alone. Strong website structure, trusted content, clear positioning and authority signals are becoming increasingly important in how AI platforms choose which businesses to reference.

At 80/20, we’re helping businesses adapt to the changing search landscape through SEO, AEO and GEO strategies designed for long-term visibility. 📈

If you’d like to review your current digital strategy, get in touch with our team on 03 9042 0714 or visit https://8020.digital/.

03/06/2026

We are officially running ads inside ChatGPT. Here’s why your business needs to care. 🚀

The digital ad landscape just changed forever. With OpenAI opening up ChatGPT advertising, conversational advertising is no longer a pilot programme for global enterprise brands — it’s live, operational and accessible.

At 80/20 Digital, we aren’t just monitoring this shift. We are actively running live campaigns inside the ecosystem, testing bidding mechanics, tracking daily budgets and mastering conversational contextual targeting.

If you’ve run Google Ads or Meta campaigns, the backend architecture will feel incredibly familiar (Campaigns → Ad Groups → Ads). But the front-end delivery is a total game-changer.

Your service-based business can now surface a sponsored card at the exact micro-moment a user is having a deep, multi-turn conversation about a problem your product or service solves.

This is the ultimate First-Mover Advantage. Remember the early, ultra-profitable days of Google AdWords or Facebook Ads before the auctions became crowded and expensive? That is where ChatGPT Ads sit right now.

To help our clients capitalise on this historic window, 80/20 Digital is officially adding ChatGPT Ads to our award-winning Paid Media Bundle.

You can now unite the distinct strengths of:

✅ Google Ads (Intent Search)
✅ ChatGPT Ads (Conversational Context)
✅ Meta Ads (Behavioural & Visual Social)
✅ LinkedIn Ads (Account & Job-Title Precision)
..all consolidated under a single, unified management team focused entirely on maximising your ROI and eliminating wasted spend.
The playground is brand new, competition is low, and the upside is massive.

👉 Read our latest blog post https://cx.page/4zzjhq to see exactly how we are structuring these campaigns, or enquire at [email protected] to see how we can help position your business at the forefront of conversational advertising.

02/06/2026

Thanks for the kind words, Rosalyn! 😊

Watching the growth of Gladwin Legal over the past few years has been incredible, and we’re proud to have supported that journey through SEO, Google Ads and a digital strategy focused on long-term business growth.

Reducing Google Ads spend while increasing return is exactly the kind of outcome we aim for — smarter strategy, stronger visibility and better quality leads. 📈

You can read more about our partnership with Gladwin Legal here 👉 https://cx.page/owjhe2

If you’ve been wondering whether your marketing investment is delivering the return it should, we’d love to chat. Call us on 03 9042 0714 or enquire online.

⚖️ And if you’re looking for a fantastic legal team, check out Gladwin Legal here: https://cx.page/kbcab3

29/05/2026

Long-term growth doesn’t happen through quick wins alone.

One thing we consistently hear from clients is the importance of having a strategy focused on sustainable growth — not just short-term spikes. 📈

As Vicki Richardson from Sage Active Clinic recently shared in her testimonial:
“There is a genuine focus on long term growth rather than quick wins.”

That long-term approach is something we strongly emphasise across SEO, lead generation and digital strategy.

Thanks again to Vicki for the kind words and support 😊

Watch the full testimonial here 👉 https://youtu.be/dOLFMkuwEJE

26/05/2026

Most businesses don’t have a lead problem… they have a follow-up problem.

That first hour after an enquiry comes through matters more than people think. Respond quickly and you’re in the running. Leave it too long and they’ve probably already spoken to someone else. ⏱️

We also see a lot of businesses stop after one call or email, but most people don’t make a decision that quickly. The businesses that follow up consistently are usually the ones that win the work. 📞

Our Account Manager, Celeste, has put together a great guide on how to better manage your leads 👉 https://cx.page/5f055h

Have a great week ahead, folks! 👋

22/05/2026

It’s always rewarding hearing feedback like this from clients. Thanks Rob! 😊

It’s been fantastic working alongside the team at Betta Fire Protection and helping simplify the marketing side of the business while building stronger visibility online.

Seeing results come through quickly is always exciting, but even better is building long-term momentum through SEO, Google Ads and a clear digital strategy that supports ongoing growth 📈

Read more about our partnership with Betta Fire Protection here 👉 https://cx.page/425suu

If your marketing and lead generation feels harder than it should, we’re always happy to have a conversation. Call us on 03 9042 0714 or enquire online.

🔥 You can also learn more about Betta Fire Protection here: https://cx.page/axqwa3

21/05/2026

Congratulations on 2 years with 80/20 Digital, Hammon! 🎉

Over the past two years, Hammon has played a big part in helping manage and optimise PPC campaigns for our clients, always bringing a thoughtful approach and steady focus to the team.

Thanks for all of your hard work and contribution over the last couple of years, Hammon. We’re lucky to have you on the journey with us 👏

14/05/2026

We’re thrilled to officially welcome Katy Holliday to the 80/20 Digital team as our new SEO & Content Specialist.

Katy brings more than 15 years of experience across SEO copywriting, content strategy, UX copy, and lead generation-focused content marketing. She has worked with major Australian brands including Yellow Pages Australia, Mamamia, Kochie’s Business Builders, OpenAgent and eChoice, while also building and running her own successful content agency.

What stood out immediately about Katy was her understanding that content is not just about rankings. It’s about results. Her approach combines search intent, brand voice, user experience, and conversion strategy to create content that not only performs in Google, but drives qualified leads.

Katy is already rolling up her sleeves and diving straight into what she does best:

✅ Creating top-class SEO content
✅ Building stronger brand positioning
✅ Developing content strategies that set businesses apart
✅ Improving organic rankings
✅ Supporting sustainable lead generation growth

Her expertise across SEO, GEO, AEO, AI-assisted workflows, UX copy, and conversion-focused content makes her an incredibly valuable addition to the 80/20 Digital team.

We’re excited for what’s ahead and can’t wait for our clients to benefit from Katy’s experience, creativity, and strategic thinking.

Welcome aboard, Katy 👏

Address

Suite B, Level 1/308 Toorak Road
South Yarra, VIC
3141

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://8020.digital/

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