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Adoni Media

Name: Adoni Media
Address: 3/113 Wickham Terrace, Spring Hill, QLD, 4000, AU
Telephone: +61731815650

Founded by Leisa Goddard. Strategic PR, media training & crisis communications powered by newsroom expertise.

Adoni Media is a leading independent Australian public relations firm known for delivering clear, concise, and effective communication strategies to support PR, crisis management and brand growth. Adoni was founded by award-winning journalist Leisa Goddard in 2012 and is an award-winning PR agency that works with multi-national corporations, private enterprise, government, and leading charities. S

enior media experts and corporate affairs specialists use their decades of experience to prepare, promote, and protect brands and reputations.

01/09/2026

The Darwin Regional Heats haven't even started and yet the Veteran Games is already making headlines.

Ahead of the heats later this month, Adoni Media has been building momentum for our PR partner, Veteran Games, through a targeted media campaign spanning print, online and radio.

The results so far:
📻 Founder Heston Russell joined Mix104.9’s two prime time shows
📰 Veteran Games featured prominently in the NT News
🌏 The NT News online story was syndicated nationally, taking the campaign beyond the Top End

That's the value of strategic media relations. When widespread media coverage helps build awareness, anticipation, and engagement.

The PR shouldn't start when the event starts. It should start building momentum well before it.
Veteran Support Force

31/08/2026

Struggle with confidence when the cameras start rolling?

Knowing your business inside and out doesn’t automatically mean you’ll perform well in a media interview.

Tough questions, unexpected follow-ups, and the pressure of a live interview can leave even experienced professionals stumbling over their messaging

The solution? Practical media training with former journalists who have spent decades working in major newsrooms in Australia.

Learn how to:
• Take control of the interview
• Manage difficult and unexpected questions
• Deliver clear, confident answers
• Stay on message without sounding rehearsed
• Know where to look, what to say and how to say it

One recent participant of Adoni Media's Executive Media & Presentation Training said:

“Incredibly effective. So much credibility as you can tell the training is founded in real experience.
“I know what to do now, where to look and how to say what I want to say.”

And the result?
“I am far more confident and chomping at the bit to practice it for real!”

Train for the interview you want. Prepare for the questions you don’t.

Learn more in our blog: https://www.adonimedia.com.au/blog/media-training-for-ceos-and-key-spokespeople-everything-you-need-to-know/

28/08/2026

As former journalists who have worked in some of the biggest newsrooms in Australia, we know what journalists need to tell a story.

And that real-world newsroom experience means our Video News Releases have everything journos need - newsworthy 'grabs', broadcast-quality footage, and a ready-made story.

And when stories are geo-targeted - like this one for Family Day Care Australia - it gives regional media another reason to run the story - a local angle.

Family Day Care Australia NBN Television

27/08/2026

We have some very exciting news to share.

And are thrilled to introduce Paige McKenzie as our new Public Relations & Communications Assistant!

Paige first joined the Adoni Media team as an intern last year, and her work ethic, creativity, and passion for PR and communications shone very bright.

Fast forward to this year, and we’re absolutely delighted to welcome Paige back, this time as a permanent member of the team.

A UQ graduate with a real love for all things PR, communications and storytelling, we can't wait to see all the amazing things you achieve!

24/08/2026

Today was a special day at Adoni Media.

For years, the Adoni Media team has been providing working alongside one of the most experienced camera operators, Luke Miers from River City Studios

We've been in the River City Studios and on location in boardrooms around Queensland but today was a little different.

It was the first time Luke has joined us in our Brisbane office.

Same trusted media training. Same commitment to coaching confident spokespeople. Just a new setting for Luke with plenty of real-world interview scenarios to work through.

Thanks Luke. As always, it's wonderful working with you.

20/08/2026

When a hits, leadership is measured by what you do, not the statement you release.

What the Sydney Swans got right:
They acted.
They made decisions quickly.
They separated their internal standards from the police investigation.
They imposed consequences, including on high-profile players.
And senior leadership fronted the media and answered questions.

By contrast, The Scots College continues to rely heavily on lengthy written statements while scrutiny of its leadership intensifies.

You don’t manage a crisis by trying to look innocent. You manage it by showing you are prepared to act.

Reputation isn’t protected by avoiding difficult questions. It’s built by having the courage to answer them.

Adoni Media Managing Director Leisa Goddard explores the crisis communication lessons from both organisations in her latest article, published today in the Daily Telegraph

To read the full article go: https://www.adonimedia.com.au/blog/the-best-way-to-deal-with-a-crisis-by-leisa-goddard/

19/08/2026

How do you create a successful campaign?

On the outside, it was a media call at the front of Federal Parliament in Canberra that brought together the Canberra press gallery and high-profile MPs.

On the inside, it was a full-scale that involved:
wrangling the media
wrangling politicians
wrangling national radio, print, TV, and online journalists

The result?

The highest ever press coverage for an annual announcement.

Why?

Ensuring every part of this campaign was working together to create one national story – a story that moved well beyond Parliament House and resonated with audiences right across Australia earning national media coverage.

That doesn’t happen by simply sending out a one-size-fits-all media release and hoping for the best.

It happens when you understand the story, know what will cut through, build the right relationships, and work the campaign from every angle.

From the corridors of Parliament House to national radio studios, television newsrooms, print desks, and online publishers, the story captured the attention of leading media including News24, The Daily Telegraph, The Courier Mail, The NT News, AAP, Triple M, ABC, and Southern Cross Austereo.

185 stories
Audience Reach: 2.1M+

14/08/2026

What do I say when a journalist asks a question I’m not prepared for?

For many CEOs, this is one of the biggest concerns about doing media interviews.

The good news? You don’t need to have an answer to every possible question. But you do need to know how to handle the question without losing control of the interview.

At Adoni Media, our team of former journalists have asked those difficult questions as foreign correspondents, war correspondents, political correspondents, and investigative journalists for A Current Affair.

We have interviewed some of the best and the worst of media 'talent' so we know what executives need to do to manage media interviews with confidence and how to stay in control.

Things like how to pause, breath, and think so you are not rushing your responses and creating bigger problems.

A strong response might be as simple as:

“I don’t have those details in front of me, but what I can tell you is…”

From there, bring the interview back to your key message.

The goal isn’t to dodge the question. It’s to remain credible, be composed, and stay focused on the information your audience needs to hear.

Need to feel more confident in front of the media? Talk to the Adoni Media team about tailored executive media training.

Address

3/113 Wickham Terrace
Spring Hill, QLD
4000

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+61731815650

Website

http://www.adonimedia.com.au/

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