XCOM

19/03/2020

New to working from home? Us too.

To help ease stress and make it a smooth transition, we put together this simple, 3-step guide to the do's and don't of working from home.

Get all the info you need to stay safe, stay sane, and stay on schedule: https://bit.ly/3a3hpRg

3 Do’s and Don’ts of Working From Home: A Step-by-Step Guide Working from home isn’t all fun and games. For all the benefits of no commutes, home-cooked lunches, and all the comforts of home, there’s the downside of trying to fit too much equipment onto a small desk, being interrupted by peo...

17/03/2020

Content is still KING 👑 in 2020, but crafting a top-performing blog post is easier said than done.

Discover the science behind the similes with the 3 Key Characteristics of Top Performing Blog Articles in 2020.

Read our in-depth analysis here: https://bit.ly/3aVn6AG

21/02/2020

Does your open rate compare favourably to your competitors? How about your unsubscribes? Are your emails up to the mark? 🎯📧

Find out with our 4 Key Takeaways from the 2020 Australian Email Benchmarks Report: https://bit.ly/2V71pZI

2020 Email Benchmark Analysis: 4 Key Takeaways As technologies continue to advance, it may feel like email marketing is in a state of constant flux. In reality, the more things change, the more they stay the same. No matter how fancy AI becomes, how accurate your predictive text is, or how far perso...

11/02/2020

"Gen Zers had a clear lead in terms of using the longest queries over other generations." ⌨️🖐️

Unlock the secrets of search with this insightful new study!

The more we understand the search intent of our target audience, the better we can meet that intent with top-quality content that answers their questions and curiosities. We can acquire this understanding through various research tools, but they can’t tell the whole story. And we were curious: How...

10/02/2020

These 7 little tweaks can make a BIG difference to your email conversion rates 📧✅

We all know email is the best performing marketing channel. Check out these seven tricks to boost your email strategy and increase conversion rates.

04/02/2020

Are you in it to win it?

XCOM Competitions can help you WIN NEW CUSTOMERS FAST⚡️

Subscribe today to get your exclusive competition best practices guide: https://bit.ly/36XtXXQ

Want to amplify your brand reach, acquire new audiences faster, and refresh existing customer data? XCOM is here to help!

03/02/2020

📧 As an email marketing expert, your own inbox should be your best friend. 📧

Last week was Clean Out Your Inbox Week (yes, really, there’s a week for everything!), so we decided to put that theory to the test.

Here are 4 things we learned: https://bit.ly/2UkQRG0

4 Things We Learned From Clean Out Your Inbox Week Quick, how many unopened emails do you have in your inbox right now? 100? 1,000? More? Are you only counting unopened work emails, or personal emails too? If you’re anything like the average person, the answer is probably ‘too many’.  In fact...

31/01/2020

Are you a language lover? 🥰 Copy crazy? 🤪

Here's why language matters - and how to make the most of your marketing copy.

January 22, 2020 Why Language is Critical in Marketing and What You Can Do to Maximize its Awesome Effect The following blog post was written by Parry Malm, Co-Founder and CEO at Phrasee. The average consumer in the United States is exposed to more than 5,000 advertisements per day. Cutting through...

30/01/2020

Looking for leads? 🤔

Stay up to day with all the key facts from the latest State of Social Lead Gen Report!

Using social media for lead generation? Then you probably wonder at times whether your results are typical. Here's a look at the state of social lead generation from folks in the marketing trenches.

29/01/2020

From planning and budgeting to ads, images, and copy, here's everything you need to know about successful social media management 😃💻

➡️ https://bit.ly/3aQeJai ⬅️

Are you now handling social media in-house? Have you just joined a digital agency? You'll need to get up to speed on the fundamentals quickly.

28/01/2020

Getting started with Facebook Analytics? This beginner's guide tells you everything you need to know.

Facebook Insights tracks likes, page views, and more. Facebook analytics tells you who your audience is and how they’re interacting with your page.

24/01/2020

"If you treat people like people, not only will they like you, but they’ll show that they like you." 😃

Find out how to drive 5.5x higher open rates with the latest Brand Humanity Study!

We knew how important it was to join people, technology, and teams to deliver relevant and memorable experiences—but what about data to back it up? With that focus in mind, we commissioned a study by Forrester Consulting to determine exactly what today’s consumers want out of their favorite bran...