09/09/2026
Who said kids’ brands have to be bright? 🌿
We all know I’m a sucker for colour. The brighter the better usually. 😂
But when I’m creating a brand, it’s not actually about my favourite colours (or yours, for that matter). It’s about finding the colours, fonts, imagery and overall feel that make sense for the business.
Little Wildlings is a perfect example.
They’re an outdoor early learning centre with a big focus on nature, outdoor play and exploration... so a rainbow-bright palette just wouldn’t have felt right.
This is a brand that’s all about getting muddy, exploring nature and giving kids the space to just be kids. So instead, we went earthy, warm and natural.
It’s still playful and still very much a kids’ brand. It just feels like THEM.
And that’s really the point.
A kids’ brand should feel like the business behind it. Sometimes bright and colourful is exactly right (and you KNOW I’m always here for that 😂), but sometimes the brand calls for something completely different.
The fun bit is figuring out what fits yours.
So if you have a kids’ brand and you’re not quite sure what that looks like yet, come say hi. I’d love to help you figure it out. 🤎