Lupo Digital

Lupo Digital A specialist digital growth agency, consultancy and training partner, empowering world-class sales, marketing and customer service growth.

Lupo Digital are an inbound marketing agency specialising in the vocational education sector. Using the outstanding HubSpot automated sales and marketing software, we help training companies fill their pipelines with highly targeted leads. We are a dynamic team of experienced business people, marketers, designers and developers. Our broad pool of skills allows us to offer end-to-end inbound market

ing services that attract more targeted traffic to your website, increase conversion to leads and reduce your cost of customer acquisition.

What happens when CRM architecture starts supporting the business instead of making people work around it?At our upcomin...
01/09/2026

What happens when CRM architecture starts supporting the business instead of making people work around it?

At our upcoming HubSpot Financial Services webinar, Collins Street Asset Management will share how changes to its customer and data architecture have affected the way its team operates.

Join us on 8 September.

Register here → https://hubs.li/Q04v8Vtv0

The HubSpot August 2026 updates are here, and this month it’s all about AI integrations.The headline: ChatGPT and Claude...
31/08/2026

The HubSpot August 2026 updates are here, and this month it’s all about AI integrations.

The headline: ChatGPT and Claude now connect to your CRM, with Claude able to write back to HubSpot.

Also new:
→ See how your brand shows up in AI answers (AEO citation tracking)
→ 193+ new Marketplace apps, incl. HubSpot Agent for Microsoft 365 Copilot
→ Workflow templates, Instagram DM attachments, per-email tracking control

We’ve broken down every feature on the blog: https://hubs.li/Q04tQjwz0

Two very different financial services organisations can face the same underlying challenge:How do we turn all the inform...
31/08/2026

Two very different financial services organisations can face the same underlying challenge:

How do we turn all the information we have into something our people can actually use?

We've been fortunate to work closely with both PetSure and Collins Street Asset Management, and on 8 September they'll join us and HubSpot to share some of what they've learnt.

Not theory, practical experience from organisations actually doing the work.

Register here → https://hubs.li/Q04v8NGm0

One of the questions I'm increasingly asking organisations is:Are you actually ready for AI, or have you simply acquired...
29/08/2026

One of the questions I'm increasingly asking organisations is:

Are you actually ready for AI, or have you simply acquired AI tools?

There's an important difference.

Useful AI needs context, trusted customer data, connected processes, appropriate governance and people who understand how everything fits together.

That's one of the topics we'll explore when Lupo Digital joins HubSpot, PetSure and Collins Street Asset Management on 8 September.

If you're working in Financial Services, I'd love you to join us.

Register here → https://hubs.li/Q04v8Jnm0

The HubSpot Claude connector is now two-way and that changes everything.Until now, AI could read your CRM. Now Claude ca...
28/08/2026

The HubSpot Claude connector is now two-way and that changes everything.

Until now, AI could read your CRM. Now Claude can act on it:

→ Log calls and create follow-up tasks
→ Update deal stages
→ Create and edit landing pages directly in HubSpot

Analytical CRM queries also run inside HubSpot now, so big cross-object questions actually compute.

As an AI-first agency, this is the update we’re most excited about just set your write permissions carefully first.

More August updates here: https://hubs.li/Q04tQm5m0

More technology doesn't necessarily mean less complexity.When customer data, teams and processes remain disconnected, or...
27/08/2026

More technology doesn't necessarily mean less complexity.

When customer data, teams and processes remain disconnected, organisations can still struggle with visibility, manual work and inconsistent customer experiences.

We're exploring how financial services organisations can change that with HubSpot, PetSure and Street Asset Management.

Register here → https://hubs.li/Q04v8C3v0

The HubSpot ChatGPT integration just got a lot more useful.You can now ask ChatGPT about your real HubSpot data - withou...
26/08/2026

The HubSpot ChatGPT integration just got a lot more useful.

You can now ask ChatGPT about your real HubSpot data - without leaving the chat:
→ Marketing campaign performance
→ Blog posts and landing pages
→ Team and user context

And you can now sign into HubSpot using your ChatGPT account, with a smoother connection flow.

The AI your team already uses every day, now grounded in your CRM.

Read the Blog Now: https://hubs.li/Q04tQpmx0

The HubSpot July 2026 updates are here - and this month AI moved to the top of the funnel.The headline: a new HubSpot Pr...
20/07/2026

The HubSpot July 2026 updates are here - and this month AI moved to the top of the funnel.

The headline: a new HubSpot Prospecting Agent that finds persona-matched leads and drafts outreach for you.

Also new:
→ WhatsApp gets its own home in HubSpot
→ Microsoft Teams integration: smarter notifications + call logging
→ Breeze Projects becomes a shared team workspace
→ Predict email engagement before you send

We’ve broken down every feature on the blog: https://hubs.li/Q04p7ZzF0

The HubSpot WhatsApp integration finally has its own home.WhatsApp is now a first-class channel in HubSpot, alongside yo...
16/07/2026

The HubSpot WhatsApp integration finally has its own home.

WhatsApp is now a first-class channel in HubSpot, alongside your other messaging tools:
→ A dedicated WhatsApp messaging management page
→ A proper template manager (filter by type, team, status)
→ A full reporting suite: delivery, engagement, clicks, opt-outs

If WhatsApp is how you talk to customers, you can now manage and measure it as easily as email.

More July updates in the blog: https://hubs.li/Q04p77WW0

The HubSpot Prospecting Agent just changed how sales teams find leads.HubSpot’s new AI prospecting agent now connects to...
13/07/2026

The HubSpot Prospecting Agent just changed how sales teams find leads.

HubSpot’s new AI prospecting agent now connects to Seamless and does the part reps dread most:
→ Finds net-new contacts that match your target personas
→ Adds them straight into your CRM
→ Drafts the outreach for you

No more hunting through databases by hand. Your reps spend their time selling, not searching.

One tip: get your buyer personas sharp first - the quality of what it finds depends entirely on how well they’re defined.

Full breakdown in the Blog: https://hubs.li/Q04p7jDV0

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45 Denisons Street, Bondi Junction
St Leonards, NSW
2022

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+611300727569

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