30/11/2023
The Dog and Cat Management Board of South Australia is the government body responsible for overseeing the registration and management of dog and cat ownership in the state. As a government body, they have an official government logo - but they approached us to refresh the public facing side of their brand.
The brief was to make it fun, friendly and approachable - and most importantly, no more accidental gendering with 'blue for dogs' and 'pink for cats'!
Our focus in developing this brand was to develop a really strong and robust design system that could easily be rolled out by anyone. So we developed a comprehensive style guide that lays out the steps to achieving brand consistency - no matter the deliverable.