Digital MME

23/02/2022

https://m.youtube.com/watch?v=AWgHLxm5ACw

Jump start your business’s digital journey and growth. Get an overview of the Google Ads Tutorials Digital Readiness series and learn how to maximize your le...

20/11/2019

Facebook Ads Vs Boosted Posts

No doubt that Facebook Ads is a major component of the digital marketing plan. Whom you choose as the Facebook ads manager will either make or mar your business.

With over two billion potential clients that Facebook command on a monthly bases, every business needs to engage more on Facebook ads by using targeted marketing campaign.

Now, what is really the difference between Facebook ads and boosted posts?

If you are not sure of the type of Facebook advertising method to use for your digital marketing endeavor, the only way to is to create a strategic marketing plan before choosing either Facebook ads or boosted post. Your goal will surely determine the advertising method that will be more viable for your business.

If you are looking for a specific digital marketing strategy to reach the right audience, draw your website traffic to a maximum range, increase sales and consistent engagement with valuable content with an email list it can be done through Facebook ads and not boosted posts.

DMME is the right digital marketing agency that can bring this into reality.

Get a quote today! https://digitalmme.business.site/

20/11/2019

Your brand needs to maintain a high rate of Facebook engagement to ensure you're reaching the most people without promoting your posts (or that you're reaching even more people when you do boost your posts).

The more people "like", comment, share, and view your posts, the more your posts will appear in their timeline. All you have to do is get their attention once and maintain it forever... Easier said than done, right?

Check the 10 ways to boost your Facebook engagement.

Learn more about it: https://digitalmme.business.site/

19/11/2019

Follow your dreams even if things don't turn out like they should.

Never Give up!

19/11/2019

Here are some tips to help you jump start your business’s Facebook marketing campaign:

1. Create a business page

Always post on behalf of your company as the page, not the personal profile and include an easily recognizable profile picture and page cover photo. Fill your business page with as much useful information as possible, utilizing targeted keywords in the “About” section.

2. Write a perfect post

Aim at posting three times a week to start. Ideally, it is good to post something once a day, every day. However, you can’t just post anything on your business’s page.

3. Use Facebook marketing tools

You can increase the success of your business’s Facebook posts or ads by taking a couple additional (optional) steps.

4. Monitor and make adjustments

Consistently use Facebook Insights to monitor the highs and lows of a campaign.

How is your social media campaign performing?

Contact us today!
https://digitalmme.business.site/

19/11/2019

Why Hire an Expert with Facebook Ads?

Here are just a few reasons why you should hire a Facebook Ads expert instead of trying to go solo.

1. The Targeting is Extremely Advanced

Facebook marketing is more advanced than you may think, and if you are a savvy business owner, you will want to take advantage of all of the bells and whistles it offers.

2. Re-marketing is Powerful

If you are managing your own ads and haven’t utilized (or even heard of) re-marketing, it is time to hire a Facebook Ads expert . You are likely losing out on a huge portion of your ROI.

3. Facebook is Strict

Facebook aims to protect their users. They don’t want them to become annoyed with ads or insulted by any sponsored posts. Why? Because Facebook wants their users to be happy and continue to use Facebook.

It can be tempting as a small business owner on a tight budget to play around with your own advertising, but you should avoid this temptation.

The risk of losing money is high if you don’t know exactly how Facebook advertising works.

Without the proper knowledge and experience, your ads will not perform as high as they potentially could and your return on investment will suffer.

Seek our help today!
https://digitalmme.business.site/

18/11/2019

Bad days are bound to happen to everyone. You could be having the best week of your life, only to have some calamity smack you right in the forehead.

But is this the end-all and be-all? Probably not. If you wake up the next day and the sun has risen, chances are you will be just fine. Work to fix whatever problems you may have encountered, but don’t let them take a central role in your life. Do whatever it takes to resolve the issue and move on.

Maybe that means not being too proud to apologize, or maybe even humble enough to accept an apology. You can make it work. Each day is a new opportunity; make as much use of it as you can.

Yesterday is the past, you have to move on, don't let it consume you or you will never accomplish any of your dreams and goals.

18/11/2019

What is Facebook Boosted Post?

You must understand that boosted posts are not the same as Facebook Ads.

Many believe that boosted posts are the fastest and easiest way to grow their business online. There is no doubt that you can increase your post reach with boosting, but it does not guarantee huge sales or high level of conversion rate that Facebook ads command.

Using boosted posts for digital marketing is simply restricting your business potentials to the right audience. This is because boosting only offers a fraction of Facebook ads.

You can use behaviors, interest, age, location, and others, but you cannot use custom and lookalike audiences. Which deter you from reaching the right target.

But which is better? Facebook ads or Facebook boost?

Contact us today!
https://digitalmme.business.site/

18/11/2019

What is Facebook Ads

The world of digital marketing is new, innovative in nature and fast growing. But, this system is very complex when you engage social media manager without merits or the know-how.

Facebook ads are very vital to the success and growth of your business. It is the fastest and easiest way to reach your target audience. It has the capacity to bring about massive sales in your business if properly done.

The need or the importance of Facebook Ads to modern day’s business growth and development cannot be undermined. Hence, the need to hire the services of a proficient Facebook ads manager or agency is paramount.

A Facebook ad is a targeted campaign designed to aid you to reach your specific digital marketing goals. These objectives can be attracting more Facebook users to your website, more likes, clicks or views on your blog.

The effectiveness of Facebook ads are enormous and cannot be ignored if you strive for business success.

Seek the help Of expert with Digital MME today!

https://digitalmme.business.site/

17/11/2019

Being slow doesn’t mean that you are incapable of achieving the goals, on the other hand sometimes it is considered to wise to go slow.

This helps in proper analysis and introspection of the actions and outcomes. You are able to identify the underlying and hidden factors which are hindering your progress.

One can work over them, plan out new strategies to work more efficiently. Going slow also gives you time and energy to move on in an efficient manner.

14/11/2019

𝗧𝗵𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗕𝗲𝘁𝘄𝗲𝗲𝗻 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 & 𝗕𝗼𝗼𝘀𝘁𝗲𝗱 𝗣𝗼𝘀𝘁𝘀

I often get questions from my clients on Facebook boosted posts and Facebook Ads; what’s the difference and when should I use one or the other? The answer to this question isn’t always an easy one. It really depends on what your goals are for advertising and what audiences you want to reach. Let’s start with boosted posts.

𝙒𝙝𝙖𝙩 𝙞𝙨 𝙖 𝙗𝙤𝙤𝙨𝙩𝙚𝙙 𝙥𝙤𝙨𝙩?

A boosted post is the most basic advertising you can do on Facebook. They are created by allocating advertising budget to a post already on the businesses’ page. Using Fancies Flower’s Mothers’ Day post as an example below, you can see there is a ‘boost post’ option in the bottom right hand corner. Once this is clicked and the boost is approved by Facebook, more people will see this particular post in their news feed.

The post on its own would only reach a very small portion of your current audience which could be as little as 1%!

Boosting the post allows you to ensure a much larger audience of your choice sees the post in their news feed.

Boosted posts are typically used when the goal is to achieve audience engagement such as post likes, shares and comments.

However, if you’re looking for a more customized promotion option, this is where Facebook Ads might work better for you.

𝙒𝙝𝙖𝙩 𝙖𝙧𝙚 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝘼𝙙𝙨?

Facebook ads are a more advanced way to advertise on Facebook and will require a Facebook ad manager account.

Facebook ads offer the greatest number of options for advertisers and the type of ad you choose to use will depend on what the goal of your campaign is. These options include likes, clicks to website, app installs, app engagement, website conversions, event responses, offer claims, video views & local awareness.

Another benefit to running ads over boosted posts is the ability to add an optional call to action button promoting actions such as ‘shop now’, ‘sign up’, ‘download’ and ‘contact us’ to name a few.

The main difference for advertisers is that boosted post ads have more targeting, which you can see in the quick reference guide at the end of this post, as well as the ability to create it from scratch in the ad console and not have it displayed on the page as a post (also called unpublished, dark or ghost posts).

𝙎𝙩𝙞𝙡𝙡 𝙬𝙤𝙧𝙠𝙞𝙣𝙜 𝙤𝙪𝙩 𝙬𝙝𝙞𝙘𝙝 𝙤𝙣𝙚 𝙞𝙨 𝙧𝙞𝙜𝙝𝙩 𝙛𝙤𝙧 𝙮𝙤𝙪?

The first step is to ensure you have a clear objective for what you want to achieve, who you want to reach and where you want the ads to show up. Take a look at my quick reference guide below on what features each option has.

Get a quote today!
https://digitalmme.business.site/

13/11/2019

WHAT ARE THE TYPES OF FACEBOOK ADS

Facebook advertising can be overwhelming for business owners. I don’t blame them—there are more than 1,300 targeting options, 15 objectives to choose from, and 6 main ad formats available. Unless you’ve got a team dedicated to cracking the best Facebook ad combinations or some seriously insane social media skills, your Facebook advertising strategy will probably be mediocre at best.

In this post, I’ll break down all your Facebook ad type options including ad objectives and ad formats, how business owners should use each one, and sneaky tips to improve results.

𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 𝑨𝒅 𝑶𝒃𝒋𝒆𝒄𝒕𝒊𝒗𝒆𝒔:

✅ Awareness

- Awareness ads are meant to help people discover your brand. They’re good for building your base audience and creating awareness of your brand.

If you’re a business owner, you should invest in high-quality imagery and creatives for this stage. Infographics, 15-second videos, Did You Know creatives, and photos that really pop are all great examples of ads that typically perform well, as long as they truly are high-quality.

The idea is to build awareness, which means your ad creative needs to be memorable.

✅Consideration

- As a business owner or marketing manager using this Facebook ad type, I would recommend identifying your top content and amplifying it. Funnel people to that lead-generating blog post with an infographic traffic ad.

Got a great special? Create an offer ad people can’t resist. Is your email newsletter your biggest source of leads and sales? Create a lead generation ad to get more subscribers.

✅ Conversions

- Conversion ads are used in conjunction with your Facebook pixel, which is a snippet of code that follows users around the web.

This pixel not only enables you to remarket to website visitors, but it also enables you to track behaviors on your site.

We suggest business owners and marketing managers place conversion codes on thank-you pages or other relevant pages that mark your goals.

𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 𝑨𝒅 𝑭𝒐𝒓𝒎𝒂𝒕𝒔:

👉Video

Facebook prefers native videos, so your videos get up to 30% more views when you upload them directly to Facebook instead of linking from somewhere else.

👉 Photo

The best tip to make a good photo ad? Use powerful imagery. This means realistic photos that tell a story, capture attention, and leave a lasting impression. Invest in digital design through social media management services, or at least use a free photo tool to create captivating images.

👉Slideshow

Use the highest-quality images you can find, and use your most captivating images first. Pay especially close attention to your thumbnail (the image displayed before the play button is clicked); it’s the most important image of the bunch because it has to capture the user’s attention from the getgo.

👉Carousel

Even though the carousel Facebook ad type was created with product catalog sales in mind, carousel ads are also a great option for generating awareness with numerous photos or encouraging consideration with a variety of relevant links.

👉Canvas Ads

This is a great ad format to go old-school on. Get out the scissors, print and cut out mockups, layout all the elements on a table (like a real, live table), and take in the entire experience. Is it cohesive? Does it flow? Seeing the entire project laid out will give you a broader perspective than seeing parts on a screen.

👉 Dynamic Product Ads

Have clear, quality images in your ads, and make sure your product catalog on your website is tight. Dynamic ads continually auto-populate, broken links, out-of-date items, and wrong pricing are deal-breakers.

👉Lead Form Ads

Use the lead form ad as a way to gather email addresses for an email newsletter. Email marketing is one of the best–and cheapest–ways to get leads and sales. Using Facebook’s lead form ads are a great way to build that email marketing list, sort of like an alley-oop.

Each ad format has different specs, uses, and best practices. The best way to make sure your ad formats are delivering the results you want is to work with a social media marketing company like Blue Corona.

I hope you found this resource useful, and if you want to take your company to the next level with social, get your quote today, and contact us with any questions!

https://digitalmme.business.site/