30/03/2020
No matter what the economy is like, everyone still needs a finance broker. People need to get a new loan, or they need to adjust their home loan, business loan, and/or car loan.
So how do you capitalise on this? We actually have experience doing this during the mining downturn where we actually increased leads. Part of it is rallying the troops if you have a few brokers who are rather despondent right now. Like I said, there's always money that you can make during this time for finance brokers.
With finance brokers like mortgage brokers, it's all about who you know. The main thing right now is to reinvigorate the connection you have with your past and existing clients via email marketing and social media marketing. Of course, you shouldn't email someone you last had dealings with 5 years ago. They should be relevant, recent connections.
By using this and content marketing techniques, it is definitely possible to keep the cash flow coming through and make payroll if you are a larger finance broking company.
Just check out our case study at https://www.sharpgrowth.com.au/case_studies/perth-finance-broker/
The name of the company is withheld for privacy purposes.
THE CHALLENGE There’s a commercial and residential finance broker located in Subiaco, one of the trendy inner city suburbs of Perth. The property market is pretty awful as WA’s economy hasn’t recovered from the mining boom. This company has 13 finance brokers and the CEO was frustrated with th...