20/08/2026
Sitting at the edge of the outback in WA’s Goldfields-Esperance region, the Shire of Laverton is a small town with a seriously big presence, welcoming locals, FIFO workers, and adventurers gearing up for the iconic Outback Way.
Their website, though? It needed a refresh. It was outdated and well overdue for a glow-up.✨
We went back to basics (pen, paper, and a whole lot of sticky notes 📝), optimising user experience for the town’s diverse stakeholders with a truly mega menu and a well-considered layout.
The result: a website as bold, welcoming, and adventure-ready as the town itself.
The Shire of Laverton website is the first local government website project for Bloom - what do you think? Did we nail it? 🤩