04/08/2026
Most metal prawns in the Gulf of Carpentaria.
Eat the Wild launched today for Skull Island Prawns, part of Austral Fisheries. The campaign gives the brand a more distinctive voice in a category that too often defaults to pristine plates, lemon wedges, and polite appeals to appetite.
As Luke Williams, our Creative Director, puts it: "The best advertising usually comes from listening to what the product is already telling you. In this case, it was telling us to shred."
Our thanks go to Dylan Skinns and the team at Austral Fisheries for trusting us to go somewhere genuinely unexpected.
More on the campaign and the thinking behind it via the link in the first comment.
Thank you to Campaign Brief for sharing the story.
Client: Austral Fisheries
- GM Marketing: Dylan Skinns
- Logistics and Stock Control Manager: Heng Lee
- People and Culture: Ashley To
Agency: Bonfire
- GM, Creative Division: Rene LeMerle
- Creative Director: Luke Williams
- Senior Art Director: Mike Dann
- Senior Copywriter: Bronagh Spence
- Senior Account Executive: Sam Marshall
- Senior Strategist: Evan Dela Grammaticas
- Senior Performance Media Specialist: Brayden Zuin
Production: Outer Circle
- Producer: Adam Keogh
- Animation and Direction: Josh De Boer
- 3D Model: Eoin Cannon
- Sound: Nick Gallagher at Fable
Original Music
- Producer: Matt Templemann
- Guitarist: John Overthrow
