25/02/2026
The beauty industry does not need another beige rebrand.
It doesn’t need another soft taupe logo, “clean girl clinic” font and Pinterest-perfect identity. Please staawwwp! 🙈
It needs depth, contrast and brands that actually match the experience when you step through the front doors.
When our client came to us she had a VERY beige Pinterest board.
And before I go further, I want you to know that beige isn’t the enemy here.
But designing a brand based purely on what’s trending on Pinterest is a big no.
That’s how you end up looking like everyone else in your industry (ESPECIALLY the beauty industry).
And so instead of copying her pins, we looked at:
* Her physical location
* Her interior fitout
* Her lighting (warm, moody, directional)
* The olive trees surrounding the space
* The feeling she wants people to have when they walk through the doors
And from that, we built two strategic concepts.
Not moodboards based on “what’s pretty.”
Moodboards based on positioning.
And even though she naturally gravitates towards a fully beige aesthetic, her gut still said moodboard 1 (pictured above).
Because when something actually reflects you, and not a trend, you feel it immediately.
Pinterest doesn’t know your postcode. It doesn’t know your shadows, or your ambition… And it certainly can’t show you what’s powerful.
But we can 😉
It’s anti-trend, pro-intention. Always.
