Dash Academy

I coach social media managers to build their business and grow their brand I sold my successful marketing agency in 2022 to focus on training at Dash Academy.

I'm a multi-award winning social media strategist working with social media managers to build their business.

28/05/2026

Finding myself here /4

27/05/2026

Listen to the full story on Bo-ss by Bronte 👏👏

Such an incredible episode hearing from Georgia giving some insight into the story of growing her business #.socials .weddings

Listen on Spotify x

24/05/2026

YOUR SMM OFFER SUITE FOR 2026 💰

So many SMMs have WAY too many packages and nowhere near enough structure 👀

Your offers shouldn’t feel confusing to your clients or difficult for you to manage behind the scenes.

This is what you actually need in your offer suite ↓

✔️ STRATEGY + SETUP
Stop cramming audits, strategy and setup work into your retainers for free. This should be a separate paid offer upfront.

✔️ MANAGEMENT PACKAGES
You don’t need 7 different retainers.

You need 3 clear packages that can be tailored depending on the client ↓

• Small → the basics
• Medium → consistency and growth
• Large → full support

✔️ CONTENT ONLY PACKAGES
If content creation isn’t in your offer suite by now … you’re behind.

Think ↓

• One-off content sessions
• Monthly content retainers
• Content and editing retainers

✔️ ADD-ONS
• Stories
• Community management
• Extra services that actually complement your dream clients and increase package value 💸

Keep it simple.

The clearer your offers are, the easier they are to sell, deliver and scale 🤳🏽

DM me “Offers” if you want help mapping yours x

22/05/2026

Finding myself here ep. three

At 20, I got handed a nightclub to run which completely threw me into the world of marketing, business strategy and high-pressure decision making 🎧✨

On the outside, it looked like a party-driven job with artists, events, VIP passes and festival weekends (which yes … definitely happened and was a very fun chapter 😭)

But behind the scenes?

It was contracts, negotiations, creative campaigns, managing people, building hype, selling experiences and bringing hundreds of people together into one huge night.

That chapter taught me so much about marketing, positioning and human behaviour before I even realised that’s what I was learning.

Honestly, a lot of how I think about branding and business today started there.

Here’s a little glimpse into that era 👀

Video + edits // /
Studio space // .studio__
Co-host //

21/05/2026

One of my students sent through this feedback recently and I genuinely had to sit there for a second like… excuse me 🥹😩

THIS is why I care so much about helping social media managers build businesses properly from the beginning.

Not just getting clients — but building the systems, confidence, boundaries, and backend structure to actually sustain growth when it comes 📈

Watching women go from overwhelmed, undercharging, and constantly stressed… to fully booked, confident, and building waitlists will never not make me emotional.

Because honestly?
Most of them already had the talent.

They just needed the strategy, structure, and support behind it.

That’s the part no one talks about enough.

Growth becomes a whole lot easier when your business is actually built to hold it 🤳🏽🌟

20/05/2026

THE RED FLAG PHRASES TO WATCH 🔽 🚩🚩🚩

Trust me, it takes time to be able to spot red flag leads and clients before they start sucking the life from your business.

After building my agency, I dealt with them ALL (trust me.)

These don’t immediatly indicate a difficult client, but they are worth watching for:

1. “Just so you know, I don’t have a big budget”

2. “Can I pick your brains before we talk packages?”

3. “I already have a strategy, you just need to execute it”

4. “Can you do this cheaper?”

5. “My cousins sister has a SMM only charging $300??”

6. “How many sales can I expect per week from your organic socials?”

7. “We just want to go viral / hit x followers”

8. “We will work with you for three months and then see how we are going”

9. “I have heaps of content in an old folder, we won’t need content”

10. *Calculating* “So for your $2k package, each post is x amount?”

11. “I don’t want to have meetings”

12. “We need this to start working immediately”

13. “How many new followers will we get each month?

14. “We prefer a weekly report”

15. “I did marketing 10 years ago, so I know what I’m talking about”

16. “I don’t want to approve post”

17. “Can you just chuck in *insert entirely seperate service*?

18. “We’re just looking for someone to post”

19. “I’m super hands on”

20. “I’m super hands off”

You’ve been warned, comment which ones you’ve experienced x

19/05/2026

Sometimes your biggest career pivot starts with someone giving you a chance before you’re fully ready 📈

Video + edits // /
Studio space // .studio__
Co-host //

18/05/2026

ON BO-SS BY BRONTE 🎧

Talking with a long-term student Anna from .radiancecollective ❤️

This is the real honest account of what can happen when you’re building a business, navigate clients and finding your place in an industry.

AND what actually happens when you decide to make the moves you know you need to make inside your business (the ones you are avoiding at the moment!)

Listen now on Spotify x

01/09/2025

Why working harder as a social media manager won’t give you freedom - your backend build will.

When most social media managers come to me, they’re exhausted.

They’re working late nights, sacrificing weekends, and still feeling stuck

Even with just 1–2 clients, they’re already at capacity, and can’t imagine how they’d ever take on more.

What I work with them to realise is work isn’t the problem, the missing piece is their backend.

One of my students was in this exact position - overwhelmed, undervalued, and wondering why her hard work wasn’t translating into the thriving business she pictured when she quit her job.

We built out her backend properly with clear client processes, time saving systems, space in her schedule to grow her own socials and most importantly freedom to log off without guilt.

That structure alone took her from $2k months to $12k months, while giving her time back for things like Pilates and weekends off.

This is what creates freedom.

Not more hours, but better systems.

This is what I teach at Dash Academy, and the system my students partner with me for - message me if you're ready to systemise your setup and grow your social media business

Address

Sunshine Coast, QLD

Website

https://www.dashacademy.com.au/

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