Fresh PR & Marketing

14/06/2026

Crisis communications gets a lot of attention when something goes wrong, which makes sense. But the organisations that handle it well rarely figured it out in the moment. They'd already thought through the scenarios, identified the spokespersons, agreed on the principles, and built enough trust internally that people knew what to do without having to wait for instructions. A lot of the media training we do at Fresh PRM happens in exactly that window, when things are calm, clients have the space to think clearly, and spokespeople can actually absorb what they're learning rather than trying to keep up with a situation already unfolding around them. That's when it sticks.

Preparation isn't pessimism. It's just good practice, and in a small market like Australia where a crisis can move very fast, the window between something going wrong and it becoming a story is often shorter than people expect.

Does your organisation have a crisis communications plan that was actually tested in the last twelve months? Worth knowing before you need it.

10/06/2026

Five years ago we were fortunate to really get to know Nambour and all the amazing personalities, places and businesses that make this town so special. It’s always challenging to deliver placemaking brands that stand the test of time. Not only is I am Nambour still being championed - it has assisted in attracting over $200m in private investment to the town. Congratulations Nambour!

08/06/2026

Knowing what to say is one thing. Knowing when to say it is something else entirely. A message that lands perfectly in one moment can fall completely flat two weeks later, or two weeks earlier for that matter.

This comes up constantly in media relations, in crisis work, in campaign planning. The organisations that handle communications well aren't just good at crafting messages. They're good at reading the environment and understanding when the conditions are right. That kind of instinct takes time to develop and it's genuinely hard to teach.

Have you ever seen a well crafted message completely miss because the timing was off? We'd love to hear about it.

05/06/2026

What does the 2026 Federal Budget mean for small local businesses, employers and investors? Join a panel of economic and business experts for a practical discussion on the key Budget announcements, the outlook for the economy and the opportunities ahead for the Sunshine Coast. And better yet, it's a free event! A great opportunity to hear expert insights and ask your questions directly. https://www.trybooking.com/events/landing/1596453

Join Andrew Wallace - LNP Federal Member for Fisher and Warren Hogan, Chief Economic Advisor at Judo Bank, and panel guests Paul Nay of PCMN Consulting and Rebecca Hurford, Principal of Infocus Caloundra.

This practical forum will provide an in-depth analysis of the 2026 Federal Budget and what it means for small businesses, employers, investors and the wider Sunshine Coast economy.
Attendees will hear expert insights on economic conditions, business confidence, inflation, interest rates, investment and future growth opportunities, before participating in an interactive Q&A session.

📅 Tuesday 16 June 2026
🕕 5:45pm for a 6:00pm start - 7:30pm
📍 Meridan Community Church, 70 Springs Drive, Meridan Plains
💻RSVPs are essential. Register early to secure your place via the QR code.

03/06/2026

If you were thinking of donating to Maya's CEO Sleepout this year, there's no better time than from 8am this morning when all donations will be matched by a generous donor. Maya is once again giving up the comfort of her warm bed to sleep rough for a night to help Vinnies support the 18,000 locals they help every year. Every $20 becomes $40, $100 becomes $200 and $500 becomes $1,000! So set your alarm and please donate generously this morning! 🙏🏻🙏🏻https://www.ceosleepout.org.au/fundraisers/mayagurry

03/06/2026

🌿 What are people buying for their gardens right now?

According to Alexander Marques from Rumbalara Nursery , more Australians are embracing productive gardening, with strong demand for vegetable seedlings, herbs, edible flowers and compact fruit and veggie plants that thrive in smaller spaces.

As backyards shrink and lifestyles change, balconies, courtyards and even indoor spaces are becoming productive green havens.

Ahead of the Queensland Garden Show this July, we're exploring how gardening is evolving and why more Australians are growing their own food at home.

Read the full story below and let us know – what's growing in your garden, balcony or windowsill? 🌱

Queensland Garden Show celebrates the rise of edible balconies, indoor jungles and low-maintenance gardens as younger Australians reinvent gardening for modern lifeThe iconic Australian backyard may be shrinking, but a new generation of Australians is proving you don’t need a quarter-acre block to...

01/06/2026

What an organisation says publicly matters. But what its own people believe, and whether they feel informed and respected enough to say good things about where they work, matters just as much.

A media release we worked on recently brought this into sharp focus. The story itself was external, but the thread running through it pointed straight back to internal culture, how employees are communicated with, whether they feel heard and what happens when that breaks down. It's a reminder that the gap between external messaging and internal reality rarely stays internal for long.

Employees talk. They talk to clients, to journalists, to their networks, to each other. In a market like Australia where industries are tighter than they look, that word of mouth travels further than most organisations realise.

How much attention does your organisation pay to internal communications compared to external? It's worth an honest look.