Fresh PR & Marketing

22/09/2026

We loved bringing this Aura - City of Colour community story to life!

22/09/2026

Not every playground feels like it was made for every child. This one was.

Boab Oasis Park has officially opened in Nirimba. Set across five acres, this is Aura’s first pump track plus an all-abilities playground. It is a fabulous space for children and families of all ages and abilities.

Community consultation helped shape the design, with families calling for a place where children of all abilities could play side by side, sharing the same experiences rather than playing separately.

That thinking flows through the whole park - from accessible play equipment and pathways to sensory features, quiet retreat spaces and a pump track with sections for everyone from first-time riders to experienced BMXers.

Fresh PRM worked with Stockland on the PR for the park opening, helping bring the community story behind the project to the forefront.

We loved helping Aura - City of Colour tell a community story that extends well beyond the opening day.

For the full story: https://freshprm.com.au/stockland-introduces-auras-first-pump-track-and-all-abilities-playground/

📍Boab Oasis Park is now open at 2 Boab Cct, Nirimba.

20/09/2026

You probably wouldn’t disappear for years, show up when you needed a favour and expect the relationship to work for you. So why approach community engagement that way?

Fresh Account Director, Helen Perry, has been thinking about what meaningful community engagement really looks like and why the strongest relationships are built long before a project needs community support.

In her latest article on our website, Helen explores why listening early matters, and why engagement shouldn’t be something that starts when you need something.
Read Helen’s thoughts on community engagement here: https://freshprm.com.au/community-engagement-is-not-a-communications-tactic-its-a-relationship-strategy/

16/09/2026

We’re so happy to welcome Kate Kitchin to the Fresh PR & Marketing team! 🍋‍🟩

Kate brings two decades of experience across marketing, communications and sales, including in-house roles with brands such as Telstra and Dell.

She’s also a social media strategist who gets results, with a great eye for what makes content work and a practical approach to helping businesses connect with the right people - turning good content into genuine visibility.

With her knack for understanding what makes audiences tick and plenty of hands-on experience with local businesses, Kate brings a brilliant mix of creativity and practical know-how to the team.

We’re already loving her Fresh perspective and can’t wait to see what she brings to our clients.

Welcome to the team, Kate. We’re delighted to have you on board! 🍋‍🟩🍋‍🟩🍋‍🟩

10/09/2026

There’s often a bigger story hiding behind a project milestone. For Stockland Yarrabilba’s new Dixon Circuit retail precinct, that story is jobs – 155 of them.

That was the focus of our latest media story for Stockland Yarrabilba, using the opening of the new Dixon Circuit retail precinct to tell a broader story about local employment, growth and the increasing opportunity for residents to work closer to home.

The precinct will welcome Hungry Jack’s, Guzman y Gomez, JAX Tyres & Auto and Subway, adding 155 jobs to the approximately 1,880 already located within Yarrabilba.

A great example of how a strong local proof point can turn a project milestone into a story with wider community relevance.
🔗 Read the story:

Stockland Yarrabilba’s new Dixon Circuit retail precinct has officially opened, bringing 155 new local jobs to the community, further strengthening its role as a key employment hub. The precinct will be home to a mix of nationally recognised retailers, including Hungry Jack’s, Guzman y Gomez, JA...

07/09/2026

On Friday, the Fresh team had the privilege of attending the WishList Spring Carnival - an event that is close to our hearts which brings together people from across the Sunshine Coast to raise vital funds for local healthcare.

For Maya in particular, who has participated in 17 Wishlist annual events, this was about more than enjoying a beautiful afternoon. It was about seeing first-hand the generosity, connection and community spirit behind the work WishList does every day.

And what an incredible result.

More than 830 Sunshine Coast locals came together to raise $415,748 for WishList, the Sunshine Coast Hospital Foundation.

Those funds will help deliver vital medical equipment and support better healthcare for local patients and their families, right here on the Sunshine Coast.

As a team that gets to work alongside Sunshine Coast organisations and businesses every day, we feel pretty lucky to be part of a community that shows up for causes that matter.

A huge congratulations to the Wishlist team, sponsors, volunteers and everyone who helped make this event happen.

What a day. What a community. What a result. 💗

03/09/2026

New faces. Big client milestones. Birthdays and launches. August was a cracker of a month for the Fresh team.

We’ve been lucky enough to be part of some pretty special moments this month - from celebrating 30 years of McNab and the launch of Sunshine Coast Open House to the ribbon cutting at Aura Home + Life, welcoming new people to the Fresh team and celebrating birthdays along the way.

A big part of what we love about this work is getting to be alongside our clients for these moments. The launches, the milestones, the celebrations and everything in between.

And behind every project are good people, great conversations and a whole lot of teamwork.

Here’s a little glimpse of our August. We’re very grateful to everyone who trusted us to be part of it.

28/08/2026

A decade of opening doors is worth celebrating!

Today, Sunshine Coast Open House officially launched its 10th anniversary program, with the Governor of Queensland, Her Excellency the Honourable Dr Jeannette Young AC PSM, and Sunshine Coast Mayor Rosanna Natoli among the dignitaries joining the celebration.

Fresh PR & Marketing was proud to help bring the milestone to life through media engagement, helping share the story of an event that has opened more than 250 buildings and welcomed thousands of visitors since 2017.

It’s a chance to step inside some of the Sunshine Coast’s most inspiring architecture, discover places you wouldn’t normally see, and see first-hand how thoughtful design can shape the way we live.

This year’s theme, Sustainable Inclusive Design, explores how design can create spaces that are more sustainable, accessible and connected to community.

Sunshine Coast Open House runs 16–25 October, with all building visits free.

This is a great milestone for a genuinely community-focused event and one we’re so proud to be part of.