16/04/2026
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If there is nothing else you take away from this reel, and using the calculator it is this - so many ecommerce brands focus on MORE TRAFFIC! MORE AD SPEND!
But there are two other metrics that can be far more helpful to focus on before you begin spending more money.
Let’s explore, along with my top tips to implement a few strategies TODAY to help drive up your data points:
Average Order Value
* Free Shipping Strategy: This could be free shipping over $X.XX or Free Shipping with costings built into product price (and unless you’re selling furniture/big bulky items, having some form of free shipping option is a must!)
* Free Gift with Purchase: Creating a low-cost/high value freebie is a great way to drive up your AOV. Think hats, cosmetic bags, good-sized samples, tote bag, drink bottles you get the picture.
Conversion Rate
Turning more browsers into buyers is often a combo of small tweaks to your website that can make a big impact. Here are a few things to consider:
* Add social proof to your website (reviews, UGC video, product in use videos and images, real customer case studies and testimonials).
* Do you have an About Us page? Do you have images of you as the Founder featured or is it a super-basic yet really long chunk of paragraphs? Your Founders story matters more than you realise.
So this leads me to tell you that there are another 100+ ways to optimise your Shopify, all of which may or mayn’t be relevant to you - but, if you’re stuck on the roller coaster that is ‘Im receiving traffic, I’m running ads but I’m not converting as much as I should be” then you will benefit from my new service, the Shopify Conversion Audit.
The Audit is a second set of expert eyes over your Shopify, so you can stop guessing and start increasing your conversion rate and your AOV with a store that is optimised and easy to shop.
Included is a video walkthrough of your site, along with an in-depth Audit document and actionable checklist - delivered to you within 48 hours (business days).
The Audit is now LIVE, with the first 5 brands to book saving $100 off.