Viva Digital

16/11/2025

Viva Digital Named Best Web Designer on the Sunshine Coast for a 9th Consecutive Year

We’re incredibly proud to share that Viva Digital has once again been recognised as one of the Top 3 Web Designers on the Sunshine Coast by the respected Three Best Rated platform. This marks our ninth consecutive year receiving this honour, and it’s as humbling today as it was the very first time.

For nearly a decade, this award has helped validate our commitment to delivering dependable, thoughtful, and high-performing websites for local businesses. It’s a reminder that consistency, care, and results still matter.

Read more 👇

We’re incredibly proud to share that Viva Digital has once again been recognised as one of the Top 3 Web Designers on the Sunshine Coast by the respected

07/08/2025

Since 10 July 2025, Instagram and Facebook have opened up a major visibility opportunity: public posts from professional (Business or Creator) accounts can

26/05/2025

One for the Marketing Buffs 💪🏽 out there...a talk with one of the best, Paul Smith from Viva Digital who talks what builders, and trades, should be looking at when they look to amp up their digital marketing...

So full of value and knowledge, it's a must listen!

You can her it hear: https://open.spotify.com/episode/5KueTN3RJfSMzjfci0TXda?si=DW9yyXJ_Qe-aFziEYEHtWw

13/05/2025

“Most builders entered the industry because they love building – not marketing,” The Good Builder CEO Aaron Ng pointed out in a recent article.

“Many builders struggle with marketing because they assume it’s about making themselves look good.”

That doesn’t have to be the case, though. Great marketing is about clearly communicating why clients should trust you over another builder and that trust needs to be backed by proof, not just claims.

With that in mind, choosing the right digital advertising platform – Google Ads or Meta Ads – is crucial for reaching and converting clients. Both have their strengths but serve different purposes in a builder’s marketing strategy.

In simple terms, Google Ads help people find you when they’re searching for something specific (e.g., “best home builder near me”), while Meta Ads (Facebook and Instagram) help you find them by showing ads to people who match your ideal client profile.

If you're doom scroll on your weekend, why not give this one a read. Let us know what you think!

Link in the comments 😃

09/05/2025

Visit to Google HQ ✈️

Paul Smith, founder of Viva Digital, was recently invited to spend a day at Google HQ (yes, the Googleplex!) in Mountain View. He met with teams from Google Ads, Google Training and AdSense -getting insider insights straight from the source.

The visit not only strengthened our partnership with Google, but also brought back valuable knowledge we’re already applying to deliver even better results for our clients.

👉 Read more about the experience:

In April 2025, our founder Paul Smith had the privilege of visiting Google’s iconic headquarters—the Googleplex—in Mountain View, California. The visit was

28/03/2025

Email marketing remains one of the most effective digital marketing channels for businesses in Australia. As we move into 2025, the landscape of email marketing is evolving rapidly, driven by technological advancements, changing consumer behaviours, and increasing demand for personalised experiences. Businesses looking to stay ahead must adapt their strategies to leverage the latest innovations and trends. This blog explores key strategies for revitalising email marketing in Australia and how partnering with an…...

Discover expert email marketing services from Viva Digital, the top email marketing company on the Sunshine Coast, boosting engagement and conversions in 2025.

25/03/2025

Social Commerce in Australia: How to Leverage Platforms for Sales in 2025

Learn how to leverage TikTok, Instagram, Facebook, and Pinterest for social commerce growth in Australia with key strategies and insights for 2025.

20/03/2025

Using AI to Optimise PPC Campaigns: Trends and Techniques

Discover how AI is revolutionising PPC campaigns in 2025. Learn the latest trends, techniques, and how Viva Digital's Google Ads services can boost ROI.

19/03/2025

Top Marketing Trends: What to Expect in 2025

Discover the top digital marketing trends in 2025, including AI, personalisation, and video content, with Viva Digital's Sunshine Coast services.

24/02/2025

Enhancing Web Experiences with Voice User Interfaces (VUI)

Discover how Voice User Interfaces (VUI) enhance web development, improve accessibility, and boost engagement for businesses on the Sunshine Coast.

20/02/2025

As we move into 2025, it’s quite obvious that Google Ads is changing for the better due to a shift in AI technology, privacy laws, and consumer habits. Companies need to monitor these trends so they can effectively allocate their advertising funds and capture the best ROI. For businesses who are attempting to improve the performance of their campaigns, knowing the most important trends and using the most recent features will be critical....

Discover the top Google Ads trends for 2025, including AI, privacy updates, Performance Max, and local strategies to stay ahead in digital advertising.

17/02/2025

In Australia, the evolution of Artificial Intelligence (AI) is changing the manner in which individuals and businesses conduct searches. With Google’s premiere AI Overview, businesses face the challenge of having to compete with new AI-driven strategies. Alongside this challenge comes the opportunity to enhance algorithm-driven searches that make browser interactions more interactive and personal. For the digital world, especially where SEO is the main focus, there are challenges but great opportunities too....

Discover how AI is transforming SEO. Learn expert strategies to optimise search performance and stay ahead in the evolving digital landscape.