haylo

19/05/2026

We have just built our new visibility scanner - search for your business and let the tool do its magic. Gives you instant feedback on your visibility against your competition.

A 60-second visibility check for Sunshine Coast businesses.

23/04/2026

For all those businesses in Mooloolaba. 👇🏼👇🏼
Have a read. 😊

Mooloolaba is a small suburb with an outsized search footprint. Here's what it takes to win on Google Maps in one of the busiest tourist and service markets on the Sunshine Coast.

09/04/2026

Most people don’t know this…

This is a hyphen: -
This is an em dash: —

And right now, the em dash is everywhere.

Ads. Websites. Posts.
Once you see it, you can’t unsee it.

It’s become the quiet signal of AI-written marketing.

Same tone. Same structure. Same look.

Everything’s polished…
and completely forgettable.

If this interests you…. Have a read. 😊

AI has made marketing faster - and more forgettable. The em dash is just one signal. Here's what's actually happening to local business marketing, and why blending in is costing you.

05/04/2026

This gives a good overview of how customers are using AI to find your business!!

Sunshine Coast customers are asking AI tools like ChatGPT and Google Gemini to find local tradies. Here's how it works and what you need to do to make sure they find you.

05/04/2026

Haylo didn’t start at a desk.
It started on a drive to Cornwall with my brother.

A few days before a flight, my brother and I were just chatting - ideas, names, what something could look like if I actually gave it a proper go.

Somewhere along that drive… the name stuck.
Haylo.

Didn’t overthink it. Just knew it felt right.

Then a few days later on a flight from London to Brisbane -

38,000 feet above Europe.
No distractions.
My busy brain and… ridiculously fast WiFi (Starlink)

So I did the obvious thing.
Bought the domain.

Right there, somewhere in the sky.

No big plan. No polished brand.
Just a name I believed in and a bit of momentum.

Fast forward and now it’s here on the Sunshine Coast, turned into something real.

Still mad to think it started on a road trip…
and properly began somewhere above the clouds.

03/04/2026

Here a good one for you 🔥. Could save you thousands 💵. Thank me later. 😊

Most Sunshine Coast businesses get burned by agencies that overpromise. Here are the exact questions to ask any local marketing agency before you sign - covering contracts, reporting, guarantees and red flags.

31/03/2026

Most businesses never fix this.

Your Google Business Profile is either active or invisible. If you haven’t posted recently, added photos, updated services or responded to reviews, Google stops pushing you.

The businesses getting calls? They’re active.

If your profile has been sitting untouched, that’s costing you work. Want us to check it?

Comment or message us.

30/03/2026

Does your Google business profile look like this?
Or even worse…..blank?
This is why your phone isn’t ringing.

Not your work.
Not your prices.
Not “the economy.”

This 👇🏼

Most Google Business Profiles look like this:
• No real services listed
• Or 2–3 vague ones
• Or just… nothing

Then there’s this (image in comments 🔥):

A properly structured service section:
• Built around what people actually search
• Covering multiple entry points into your business
• Telling Google EXACTLY what you do

Here’s the bit most people miss:

Google doesn’t rank your business…

It ranks your services.

No services = no visibility
No visibility = no calls

Brutal, but true.

If your profile doesn’t look like this, you’re leaving work to someone else every single week.

Happy to show you what’s missing 👍🏼

29/03/2026

We audited a local business last week. Great service, five‑star reviews… but:

• No website.
• Inactive Google profile.
• page with no call button.

They’re surviving on word‑of‑mouth - until it dries up.

Visibility isn’t luck; it’s structure. If your setup isn’t working together, you’re leaking leads.

Want me to show you where? Get in touch. 😊