Biased

02/06/2026

Seven years of Sydney Metro Northwest Places. Six years of partnership. Hundreds of stories shared, events promoted, communities engaged and places brought to life.

Last week, our team at Biased celebrated the seventh anniversary of the Sydney Metro Northwest Places program with a special Reel for our long-term client, Landcom Places.

Since 2020, we've had the privilege of helping tell the stories behind this innovative placemaking initiative, supporting the creation of vibrant, connected communities around Sydney Metro stations.

What began as a strategic audit and marketing review has grown into a multifaceted placemaking marketing partnership. We provide the full communications, engagement and storytelling ecosystem that supports placemaking outcomes.

One of the things we love most about placemaking is that it's about more than buildings and infrastructure. It's about people. It's about creating a sense of belonging, celebrating local stories and helping communities connect with the places they call home.

A huge thank you to the Landcom team for their trust, collaboration and shared commitment to creating thriving communities across NSW. We're incredibly proud to have played a role in this journey and look forward to what's ahead.

Congratulations on seven years of Sydney Metro Northwest Places! 🎉

04/05/2026

Six years of Biased and still choosing the work we care about most.

We’d like to thank all the clients over the years who have backed us, and collaborators who have helped our work along the way. You’ve helped shape Biased into what it is today.

We are grateful for every campaign, every pitch and every event that has pushed us forward and helped us grow.

For a small business like Biased, every year is a milestone – and we’ll take the excuse to celebrate it.

See you in year seven with the same (maybe even higher) standards.

💜

10/02/2026

04/02/2026

Fresh year, fresh face. Join us in welcoming Anne Wall to the Biased team.

Anne brings extensive experience in corporate communications, partnering with CEOs and executive teams to drive engagement, manage reputation and navigate transformation across complex organisations.

At Biased, Anne will support our client partners across place-based and stakeholder-led work, bringing strategic clarity and creative rigour to communications and marketing.

Learn more about Anne here: https://biased.com.au/people/

05/11/2025

Spotted 👀 Biased staple KooE Skincare and Kate Edwards featured in the November issue of The Australian Women's Weekly.

Just in time to get your feet in tip-top shape for the fast-approaching summer filled with barefoot beach days and sandal-wearing lunches.

Learn more about our work with KooE 👉 https://biased.com.au/project/kooe/

14/08/2025

Father's Day present sorted ☑️

Available now from from your local bookstore: https://www.simonandschuster.com.au/books/The-Turing-Protocol/Nick-Croydon/9781923293991

07/07/2025

Last month, Lifeline Macarthur and Western Sydney held its annual gala, raising vital funds for its su***de prevention support services across 16 LGAs.

The 2025 event, themed ‘Unveil Hope,’ saw Liverpool Catholic Club transform into a masquerade ball 🎭

One of the highlights of the night included Steve Wisbey OAM sitting down with Glenn Cossar to share candid insights into the 'day of a crisis supporter' - showcasing the frontline services that benefit from the community's generosity.

Biased MD Biarta Parnham provided strategy and campaign support in the twelve months leading up to the event, as a member of the gala committee.

Congratulations to the whole Lifeline Macarthur and Western Sydney team and extended community, as well as everyone who contributed to the fabulous evening 👏

A snapshot of the evening captured by Peter Morgan.

19/06/2025

15/06/2025

With a published author at the helm, the Australian retailer has its eyes on growth.

22/05/2025

We’re bursting with pride to see a project brought to life with help from Biased named as a finalist in the Property Council of Australia 2025 Rider Levett Bucknall Award for Best Public Art Project.

Since 2021, the team at Biased has been working with Landcom Places’s Sydney Metro Northwest Places placemaking team to bring its public art program to life.

Our process started with interviewing the curators and artists to dive into the process behind each piece.

Next, we crafted strategic communications that showcase the artwork and celebrate its connection to place.

A picture tells a thousand words, so we worked closely with photographer Hamilton Lund and videographer Red Square Media - Sydney to direct (and model) in visual storytelling celebrating colour and movement.

And finally, we kept the website updated with fresh content, and deployed an ongoing series of newsletters and social media, encouraging locals to enjoy the vibrant displays of creativity in their own backyard.

Thanks to all the artists, teams, and collaborative partners involved in Landcom’s Sydney Metro Northwest Places public art program.

You can read more about the program here: https://smnwplaces.com.au/publicart