Pure.amplify

06/11/2021

Book before November 30 to receive 20% EXTRA media value.

03/11/2021

23/10/2021

Most marketers understand the importance of diversifying their digital campaigns across a broad network of platforms. Taking an omnichannel approach reinforces brand recognition and expands reach to potential new customers across the entire media landscape. Find out how you can connect the dots through campaign attribution reporting: http://ow.ly/buIe50GaPT3

Here we explore why accurate campaign attribution reporting is critical for all marketers engaging in omnichannel digital advertising.

21/10/2021

The AI marketing revolution has arrived. Artificial Intelligence is transforming old methods and delivering exciting new efficiencies and capabilities. While the technology has been in the marketing arena for some time, it is now front and centre thanks to the new optimisation it provides.

http://ow.ly/Drzu50GaPSe

Artificial Intelligence is transforming old methods and delivering exciting new efficiencies and capabilities.

19/10/2021

While we’re in constant contact with our screens for the majority of our day, every single digital platform is vying for our attention. With our devices perpetually pinging, it’s an enormous feat for brands to stand out amongst the noise – particularly on social channels. Find out our 5 powerful tactics for effective social media copywriting: http://ow.ly/W7cl50GaPQe

Whether you’re a start-up or a huge corporate enterprise, effective copywriting should always be a priority when planning your social advertising strategy.

17/10/2021

The success of modern marketing is underpinned by a marketer’s ability to measure the impact of each campaign. They must prove that every initiative secures a high return on investment, performs exceptionally well across every channel, and ultimately, improves the business’s bottom line.

This is often done by measuring a range of digital performance metrics. Find out more: https://pureamplify.com/the-case-for-advertising-effectiveness-research/

The success of modern marketing is underpinned by a marketer’s ability to measure the impact of each campaign.

15/10/2021

Broadcaster Video on Demand (BVOD) is enjoying spectacular growth, with Australians spending three times as many weekly minutes on BVOD compared to three years ago. BVOD is available across a range of different screens and devices, from mobiles and tablets to computers and televisions, but the biggest consumption by far is on Connected TVs – also known as Smart TVs – which account for 48% of on-demand screen use.

Originally published on Mumbrella

Broadcaster Video on Demand (BVOD) is enjoying spectacular growth, with Australians spending three times as many weekly minutes on BVOD compared to three years ago.

13/10/2021

Not all first-party data is created equal. Here we explore its role in the future of advertising, and what to expect in the cookieless world.

http://ow.ly/HTvn50GaPLw

As we move towards the cookieless future, first-party data will continue to rise in value.

11/10/2021

It’s vital that marketers recognise that a significant portion of their audience will also be using one or more of the alternative search engines. Solely focusing your Search Marketing efforts on Google runs the real risk of missing out on thousands of potential customers.

Like all digital channels, diversification is a must in order to reach more of the people that matter.

http://ow.ly/PmQA50GaPKB

In order to conduct high-impact SEM, marketers should cast a wider net when considering which search engine they advertise with. This article explores the key players in this space, and how to get the most out of your Search strategy.

09/10/2021

Taking a strategic approach to your keyword research is fundamental to SEO success. Using the right keywords can be the difference between appearing at the top of Google, or getting pushed to the dreaded second page. Find out how: http://ow.ly/Hu0f50GaPIz

Here we provide 5 simple tips for you to optimise your SEO, boost your search visibility and increase the credibility of your digital content.

07/10/2021

Accurately measuring the effectiveness of digital advertising activity is fundamental to the success of any modern marketing strategy. With as many tools and methods to achieve this as there are websites, it’s little wonder that many businesses continue to struggle with finding the most efficient and accurate solution.

This short guide has been designed to give you a basic overview of GTM and how best to leverage tracking pixels to gather the data you need to keep your digital efforts in fine form.