Rocket Agency

Rocket Agency We're the full-service digital marketing agency that genuinely cares about you and your business. Most of all though, we’d love to help grow your business!

Rocket is an award-winning agency of 50+ digital marketing specialists. Our sole focus is on fuelling the business growth of our clients through digital channels. We have also won multiple awards for our work, including ‘Best Marketing Agency’ by AMI, 'Best Large PPC Agency' and 'Best Large Integrated Search Agency' at the 2023 APAC Search Awards, and 'Best Digital Services' at the 2020 B&T Awards

. If you’ve got a challenge we’d love the chance to come up with a solution. Visit our website rocketagency.com.au or call us on 1300 059 620.

On the latest episode of the Smarter Marketer Podcast, our Co-Founder and the Host, James Lawrence, chats with LinkedIn ...
04/06/2026

On the latest episode of the Smarter Marketer Podcast, our Co-Founder and the Host, James Lawrence, chats with LinkedIn B2B Institute’s Co-Founder, Ty Heath, about how the biggest opportunities in marketing, especially B2B, come from understanding what doesn't change. Tune in here - https://ap1.hubs.ly/y0Y1_P0

Key takeaways:
➡️ Why the best marketing ideas are often both contrarian and right
➡️ How buyers build shortlists long before they're ready to purchase
➡️ Why getting on the "day one list" matters more than winning the final pitch
➡️ What the 95/5 rule means for future demand generation
➡️ How distinctive brand assets strengthen memory and reduce misattribution
➡️ Why playing it safe can be one of the riskiest strategies in B2B marketing
➡️ How employees, executives and brand characters can become growth assets
➡️ Why category entry points often matter more than hyper-segmentation

Listen now on Apple Podcasts, Spotify or Amazon Music.

What should Australian marketers focus on as digital marketing evolves in 2026? Rocket’s experts across digital media, S...
02/06/2026

What should Australian marketers focus on as digital marketing evolves in 2026? Rocket’s experts across digital media, SEO & GEO, strategy and performance creative shared their perspectives on what’s changing and what marketers should prioritise next - answering questions from over 600 marketers who registered for our live session on the topic. Watch it free here: https://ap1.hubs.ly/y0XlGK0

What’s covered:
➡️How to measure SEO success as zero-click search grows
➡️What “good” content looks like when AI-generated content is everywhere
➡️Where AI is genuinely helping marketers drive efficiency and ROI
➡️What to fix before increasing paid media budget
➡️What to automate with AI, and what should stay human
➡️Why creative is still one of the biggest gaps in B2B marketing
➡️How to think about funnel messaging across different buying stages
➡️What lean marketing teams should prioritise when budget is limited
➡️Why owned channels like SEO, CRM and email matter more than ever

What actually influences which brands get recommended in AI search, and how are Australians finding them? We unpacked th...
28/05/2026

What actually influences which brands get recommended in AI search, and how are Australians finding them? We unpacked the biggest questions from 700+ Australian marketers on the topic in our latest piece: https://ap1.hubs.ly/y0WLDr0

➡️ How ChatGPT and AI tools decide which brands to recommend
➡️ The difference between SEO, GEO and AEO
➡️ How AI Overviews are changing Google search behaviour
➡️ Why reviews, PR and brand sentiment matter more in AI search
➡️ What technical SEO still matters in an AI-driven search landscape
➡️ How people are actually searching differently in ChatGPT
➡️ What businesses should be measuring when it comes to AI visibility
➡️ How AI search is influencing buyer decisions before a click even happens

If you’re trying to understand where search is heading next, this is worth a read.

Yesterday the Sydney team came together for Australia’s Biggest Morning Tea, raising awareness for the Cancer Council th...
22/05/2026

Yesterday the Sydney team came together for Australia’s Biggest Morning Tea, raising awareness for the Cancer Council through an incredible spread of baked goods, and donations! 💛

Homemade lemon slice, rocky road, brownies, fairy bread (and so much more), everything disappeared almost instantly - a very predictable outcome 😋

If you’d like to learn more about the cause and support it, you can head here: https://ap1.hubs.ly/y0VHYK0

On today’s Smarter Marketer Podcast episode, host James Lawrence chats with our Head of SEO & GEO Joe Alder about Austra...
20/05/2026

On today’s Smarter Marketer Podcast episode, host James Lawrence chats with our Head of SEO & GEO Joe Alder about Australian data and research on how AI search is shaping up right now. Tune in: https://ap1.hubs.ly/y0TfYq0

They discuss:
➡️ Is Google actually losing relevance, or just changing how search works?
➡️ Why are AI tools influencing buyer decisions without driving much direct traffic?
➡️ What happens when AI Overviews reduce clicks by more than 50%?
➡️ How different is ChatGPT visibility compared to traditional SEO rankings?
➡️ What signals are AI platforms using to shape brand perception and recommendations?
➡️ Why are citations, reviews and external mentions becoming more important than ever?
➡️ How should marketers measure visibility when rankings are no longer fixed?
➡️ What does effective AI optimisation actually look like in practice?
Listen on Apple Podcasts, Spotify or Amazon Music.

How much should you actually pay for digital marketing in 2026? Read our article to find out: https://ap1.hubs.ly/y0ScGY...
15/05/2026

How much should you actually pay for digital marketing in 2026? Read our article to find out: https://ap1.hubs.ly/y0ScGY0

We’ve unpacked the key factors that shape marketing investment, from integrated campaigns to channel-specific support and project-based work.

If you’re reviewing budgets, comparing agency models or planning your next stage of growth, this can be a helpful place to start.

Creative is often the biggest driver of paid social performance. Here are the key things our award-winning paid social t...
07/05/2026

Creative is often the biggest driver of paid social performance. Here are the key things our award-winning paid social team focuses on to help ads perform harder for every dollar you spend:
https://ap1.hubs.ly/y0QJ8y0

Thursday evening together at the Sydney office with pizzas, snacks and some very good cocktails thanks to our resident m...
30/04/2026

Thursday evening together at the Sydney office with pizzas, snacks and some very good cocktails thanks to our resident mixologist Darcy? Yes please!

Cheers to another lovely Toto spent chatting and snacking away 🥂✨

Join our Head of SEO, Joe Alder and Co Founder, James Lawrence for a 60-minute live session on 6th May to unpack the lat...
23/04/2026

Join our Head of SEO, Joe Alder and Co Founder, James Lawrence for a 60-minute live session on 6th May to unpack the latest on how to rank in AI search this year. Register now: https://ap1.hubs.ly/y0NGjd0

The session will cover:
➡️ What AI search looks like in Australia right now
➡️ How SEO and AI optimisation overlap (and where they don’t)
➡️ What AI tools and AI Overviews prioritise
➡️ Practical steps across technical setup, content and authority
➡️ How to think about measurement as tracking becomes more complex
If you’re responsible for growth or strategy, this is a useful session to get clarity on what’s changing and what to do next.

Laptops away! We spent an evening in the very good company of the fabulous Wonder Mama, Wilma, at Philter Brewery for ou...
22/04/2026

Laptops away! We spent an evening in the very good company of the fabulous Wonder Mama, Wilma, at Philter Brewery for our recent team event! She served us look after look, each one more iconic than the last while we gave her our best pastelwork and honestly? Some of the sketches were genuinely impressive. All the creatives on this team are well and truly out of hiding now 🖍️

Address

1/137 Devonshire Street
Surry Hills, NSW
2010

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5pm

Telephone

+611300059620

Alerts

Be the first to know and let us send you an email when Rocket Agency posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share