What are the opening hours?

Monday 8:30am - 5:30pm Tuesday 9am - 5:30pm Wednesday 8:30am - 5:30pm Thursday 8:30am - 5:30pm Friday 8:30am - 5pm

Rocket Agency

Name: Rocket Agency
Address: 1/137 Devonshire Street, Surry Hills, NSW, 2010, AU
Telephone: +611300059620

We're the full-service digital marketing agency that genuinely cares about you and your business. Most of all though, we’d love to help grow your business!

Rocket is an award-winning agency of 50+ digital marketing specialists. Our sole focus is on fuelling the business growth of our clients through digital channels. We have also won multiple awards for our work, including ‘Best Marketing Agency’ by AMI, 'Best Large PPC Agency' and 'Best Large Integrated Search Agency' at the 2023 APAC Search Awards, and 'Best Digital Services' at the 2020 B&T Awards

. If you’ve got a challenge we’d love the chance to come up with a solution. Visit our website rocketagency.com.au or call us on 1300 059 620.

10/09/2026

If LinkedIn Ads are part of your media plan, you need the latest targeting and creative insights for 2026 to get the most out of them. This week on the Smarter Marketer Podcast, our Co-Founder James Lawrence sits down with AJ Wilcox, who runs B2Linked, a LinkedIn-ads-only agency in the US, and has personally managed five of LinkedIn's ten biggest-spending accounts ever: https://ap1.hubs.ly/H01mtVz0

They cover:
➡️ How AJ went from a first-week LinkedIn pilot to running the platform's biggest-ever spending account

➡️ Five settings worth reviewing in every LinkedIn Ads account: geography, audience expansion, network placements, bidding method, and suggested bid ranges

➡️ Why a post from a person consistently outperforms a post from a brand, and a simple way to get executives producing months of content in one sitting

➡️ A colour theory approach to static creative that helps ads stand out against LinkedIn's blue-and-white interface

➡️ Why B2Linked doesn't run LinkedIn ads for its own business, and what that says about the relationship between organic and paid

➡️ The CRM integrations most teams underuse, and why manual lead follow-up is costing more than people realise

➡️ Why LLMs are emerging as a real lead source, and the simple form-field fix that gets them properly credited

Listen on Apple Podcasts, Spotify or Amazon Music.

27/08/2026

"Roomba is like your drunk roommate trying to clean." That's the customer review that became a winning positioning strategy for a competitor. Julian Cole and host James Lawrence unpack where real insights like this one actually come from on the latest episode of the Smarter Marketer Podcast. Tune in - https://ap1.hubs.ly/H01k9xn0

They also discuss:
➡️ The 4 ingredients every real strategy needs: goal, problem, insight, solution
➡️ What separates a genuine insight from a nice-sounding observation
➡️ Practical, unglamorous ways to find insights starting today
➡️ Business strategy vs marketing vs brand vs creative strategy, untangled
➡️ How to use AI as a sparring partner without outsourcing your thinking
➡️ How small teams can think strategically without a dedicated strategist

Listen now on Apple Podcasts, Spotify or Amazon Music.

20/08/2026

Is AI-generated content in SEO and paid media effective? We read some of the most credible research out there to cut through the noise. A few findings marketers would find interesting:

📈 Sites using AI content grew ~5% faster organically, but only 14% of marketers think AI content is actually better than human-written. Perception matters quite a bit.

📉 One study found that AI-generated content ranked really well in the first 3 months and then dropped sharply after. It's easy to get misled about what's working and what's not in the short-term.

📢 In paid ads, consumers rate identical content as "less natural" the moment they're told it's AI-generated, the label hurts more than the content itself.

Read more about the findings here, and how to approach SEO/GEO & paid media in this changing environment: https://ap1.hubs.ly/H01jfGB0

13/08/2026

Rocket’s fittest athletes headed out for the annual sweat sesh this week! The medal at the end was almost as sweet as the post-run hydration.

06/08/2026

ChatGPT Ads are live in Australia. Read our latest article to understand how the platform works and what marketers should consider before testing it: https://ap1.hubs.ly/H01cBcG0

We cover:

➡️ Where ChatGPT Ads appear and who can see them
➡️ How targeting uses conversational context rather than traditional keywords
➡️ What campaign objectives, bidding and reporting are currently available
➡️ Why paid placements don’t influence ChatGPT’s answers
➡️ How to decide whether a controlled pilot makes sense for your brand

The platform's still evolving, but it's a good time to start learning how it could fit into your wider marketing strategy.

30/07/2026

Chips and gyros for lunch? Yes please! 😋 The Sydney team recently enjoyed a Greek feast at the office, with plenty of FIFA World Cup chat on the side. Great food, happy faces - it had to be shared.

We'd probably be debating the Commonwealth Games next time.

22/07/2026

Choosing where to live is a big decision for students, and polished accommodation ads might make a lot of promises but are often not enough to earn their trust.

So premium student accommodation provider Accolade partnered with us to build a creator-led UGC strategy around the things students actually care about, helping drive 338% more conversions, a 58% higher click-through rate and a 54% lower cost per click.

See how the campaign turned real student priorities into stronger performance: https://ap1.hubs.ly/H0171ZK0

16/07/2026

In this week's episode of the Smarter Marketer Podcast, Paul Sinkinson, MD APAC at Analytic Partners, joins our Co-Founder and host James Lawrence to discuss how marketers should approach measurement in 2026 as attribution becomes less reliable and data becomes more disconnected. Tune in - https://ap1.hubs.ly/H015Znz0

Some of what they discussed:
➡️ Why the best marketers start with the decision they're trying to make, then choose the right measurement approach
➡️ What incrementality actually means, and why it's more useful than relying on attribution alone
➡️ How to balance brand building with performance marketing without swinging too far either way
➡️ Why finance should play a bigger role in marketing decisions and measurement
➡️ How creative consistency drives stronger long-term results, even in an AI-powered marketing world

Listen now on Apple Podcasts, Spotify or Amazon Music.

10/07/2026

Most marketers measure channels in isolation, but customers might discover you on Google, see your brand on LinkedIn a few days later, ask ChatGPT about you, read a review, click one of your ads, then finally decide to get in touch.

That's why we're big believers in integrated marketing. Every touchpoint influences the next, and when your channels work together, the whole is often greater than the sum of its parts.

If this got you thinking about how your channels work together, we'd be happy to chat. Feel free to reach out with any questions: https://ap1.hubs.ly/H0155bD0

07/07/2026

We're stoked to share that we've been shortlisted for five categories at the Global Search Awards 2026! 🎉 We're finalists in:

🏆 Best Integrated Campaign (Large)
🏆 Best Global PPC Campaign (Large)
🏆 Best APAC PPC Campaign
🏆 Best Global Large PPC Agency
🏆 Best Global Large Integrated Search Agency

A huge thank you to our clients for trusting us to be part of your growth, and to our incredible Rocketeers whose curiosity and commitment make achievements like this possible.

Congratulations and best of luck to all the finalists too!

Address

1/137 Devonshire Street
Surry Hills, NSW
2010

Opening Hours

Monday	8:30am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	8:30am - 5:30pm
Thursday	8:30am - 5:30pm
Friday	8:30am - 5pm

Telephone

+611300059620

Website

http://rocketagency.com.au/

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