04/06/2026
On the latest episode of the Smarter Marketer Podcast, our Co-Founder and the Host, James Lawrence, chats with LinkedIn B2B Institute’s Co-Founder, Ty Heath, about how the biggest opportunities in marketing, especially B2B, come from understanding what doesn't change. Tune in here - https://ap1.hubs.ly/y0Y1_P0
Key takeaways:
➡️ Why the best marketing ideas are often both contrarian and right
➡️ How buyers build shortlists long before they're ready to purchase
➡️ Why getting on the "day one list" matters more than winning the final pitch
➡️ What the 95/5 rule means for future demand generation
➡️ How distinctive brand assets strengthen memory and reduce misattribution
➡️ Why playing it safe can be one of the riskiest strategies in B2B marketing
➡️ How employees, executives and brand characters can become growth assets
➡️ Why category entry points often matter more than hyper-segmentation
Listen now on Apple Podcasts, Spotify or Amazon Music.