22/05/2026
Hello Vlog 004 – “When Mark Ritson Calls, You Answer”
In this episode, we recap the week that was and catch up with Andrew Tindall ahead of Hello’s sold-out “Social Media Swingers Club” event next Tuesday.
It’s been a big block at Hello, with the agency being appointed the new creative partner for Dry July Foundation ahead of the 2026 campaign, launching Store 4 for Wingstop, presenting the P+ Women’s Asian Cup campaign case study, unboxing the new Hello merch range, prepping for four major brand activations next week, and making a whirlwind 24-hour trip to Cairns Crocodiles.
While there, Sam chaired the Digital category for the Hatchlings Competition, while Hello’s own Annabelle Dane and Alyssa Mair were finalists in the PR category.
Ahead of next week’s event, Liv, Sam and Andrew sat down to map out the presentation with Mark Ritson.
Together, they’ll explore how brands can honour the fundamentals of marketing strategy and marketing science while still pursuing culture, relevance and digital best practice.
We’re looking forward to hosting some of Australia’s leading marketers from brands including Kimberly-Clark, Paramount ANZ, BMW, Uber Eats, Uber, American Express, Optus, Paramount Pictures, Budget Direct, Paramount+, Deakin University, Telstra, Asahi, Audible and CommBank.
The session will unpack how the best brands are built on strong strategic foundations while showing up in market with flexibility, consistency and cultural fluency.
