Primary Communication

Primary Communication Three specialist agencies bringing together experts in creative design, strategic communication & st

Primary is an independent, Australian-owned strategic communication company.

Sport, innovation and international collaboration came together at last week's Sports Leaders’ Lunch hosted by and Au...
26/05/2026

Sport, innovation and international collaboration came together at last week's Sports Leaders’ Lunch hosted by and Australia & New Zealand.

Primary Comms Group CEO and Chair, , delivered the vote of thanks at an event showcasing the strength of Irish sports technology and the opportunities for NSW sporting organisations to connect with global innovation.

From data and wearables to fan engagement and athlete recovery, the discussion highlighted how technology is reshaping sport at every level.

Congratulations to Business Sydney and Enterprise Ireland on bringing together such a strong room of leaders, innovators and sporting organisations.

It’s events like this that play a key role in helping turn innovation into opportunity.

Today, on National Sorry Day, we acknowledge the Stolen Generations and the enduring impact of past government policies ...
25/05/2026

Today, on National Sorry Day, we acknowledge the Stolen Generations and the enduring impact of past government policies on Aboriginal and Torres Strait Islander peoples, families and communities.

This year’s theme, From Sorry to Action, is a clear call to move beyond words and into meaningful change.

Acknowledging past harm is important, but acting to address it is critical. Sorry signals compassion; action delivers justice.

At Primary, we stand with Stolen Generations survivors and their families, and recognise that truth-telling, healing and reconciliation require ongoing commitment.

We encourage our community to mark National Sorry Day on 26 May and reflect on the role we can all play in moving from sorry to action.

Find out more at: https://healingfoundation.org.au/stolen-generations/national-sorry-day/


Reconciliation Australia

25/05/2026

Behind the scenes on a recent brand video and stills shoot for Landcom’s Hillcroft development in Southwest Sydney.

The brief was to capture the sense of community, amenity and everyday life that helps a place feel like home, bringing the story to life for house and land buyers looking to settle in the area.

Led by Primary Create’s Heidi Skinner and Ian Hartley, the shoot brought together an experienced creative team to plan, capture and deliver assets across motion and stills for digital advertising, out-of-home, branded signage and collateral.

The results will speak for themselves when the final campaign assets begin rolling out later this month.

We’re looking forward to seeing the work out in the world.

The iconic green and gold kangaroo was front and centre at this morning’s breakfast, hosted by Australian Made Campaign...
22/05/2026

The iconic green and gold kangaroo was front and centre at this morning’s breakfast, hosted by Australian Made Campaign, with Primary represented by Lindsay Toussaint, Head of Strategic Partnerships.

, Cabinet Secretary and Assistant Minister for Science, Technology and the Digital Economy, spoke about AI and the choices Australian businesses are making now.

As more businesses look at how to use AI, he made a strong case for giving Australian AI platforms a go. Choosing them keeps value here, builds local expertise and supports Australian jobs.

Dr Kenneth Cato AO and Ben Lazzaro then took the room back to 1986, when the Hawke Government commissioned what became the Australian Made logo.

Created under a two-day deadline, the green and gold kangaroo remains essentially unchanged almost 40 years later. It still carries enormous value for Australian businesses.

Support Australian-owned!

In media interviews and presentations, qualifiers, verbal padding and over-explaining can weaken an otherwise strong mes...
19/05/2026

In media interviews and presentations, qualifiers, verbal padding and over-explaining can weaken an otherwise strong message.

The lesson is simple: say what you mean, keep it clear, and own it. If you feel you need to sharpen your delivery or can use a refresher, we are here to help. Get in touch today.

Read our latest blog, link in the comments.

Australia’s latest Budget is about far more than balancing the books. From housing and energy security to manufacturing ...
13/05/2026

Australia’s latest Budget is about far more than balancing the books. From housing and energy security to manufacturing and sovereign capability, this year’s fiscal roadmap signals Canberra is preparing the nation for a more uncertain and fragmented world.

In his latest analysis, Frank Coletta, Senior Executive, Strategy & Public Affairs at Primary, explores the deeper political and economic story beneath the Budget headlines. Read more at the link in the bio.

Australia’s latest Budget is about far more than balancing the books. From housing and energy security to manufacturing ...
13/05/2026

Australia’s latest Budget is about far more than balancing the books. From housing and energy security to manufacturing and sovereign capability, this year’s fiscal roadmap signals Canberra is preparing the nation for a more uncertain and fragmented world.

In his latest analysis, Frank Coletta, Senior Executive, Strategy & Public Affairs at Primary explores the deeper political and economic story beneath the Budget headlines. Read more at the link in the comments.

11/05/2026

Australia is waiting expectantly for the Federal Budget to be delivered tonight. Treasurer Dr Jim Chalmers is preparing to hand down a Budget which will set the tone for the year ahead, with tax reform, spending priorities, savings measures and sector impacts all firmly in focus.

While economists, industry leaders and commentators have been offering advice on where the Government should find savings, from spending cuts to broader structural reform, we’ve been working closely with our clients to prepare for what the Budget 26-27 means in practice.

This evening, Primary will be part of the Federal Budget lock-up in Canberra, on the ground as the details are handed down. At the same time, our Sydney team will be analysing the post-lock-up feed in real time, identifying the key opportunities, risks and implications for our clients and partners.

For them all, this will mean clear, timely and actionable advice, helping them understand what the Budget means for their sectors, businesses, stakeholders, and what may need to shift in their engagement and communication strategies.

Check back in for our post-Budget analysis when the embargo lifts later this evening.

Now live: A must-listen deep dive with Mr Malcolm Turnbull.Primary is pleased to have organised this latest episode with...
11/05/2026

Now live: A must-listen deep dive with Mr Malcolm Turnbull.

Primary is pleased to have organised this latest episode with KBI.Media, featuring Semperis advisor Malcolm Turnbull, as he unpacks the critical balance between innovation, security, and risk in today’s rapidly evolving landscape.

From navigating geopolitical tensions to strengthening cyber resilience, this conversation offers sharp insights for leaders across technology, policy, and business.

Listen now to Episode 364 Deep Dive: Malcolm Turnbull | Balancing Innovation, Security, and Risk. Link in the comments.

This Mother’s Day, we recognise the many ways that care, leadership and resilience show up, at home and in the workplace...
09/05/2026

This Mother’s Day, we recognise the many ways that care, leadership and resilience show up, at home and in the workplace. To the mothers, mother figures and caregivers in our team, our families, and our network, thank you for everything you do, often behind the scenes.

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Suite 303/28-36 Foveaux Street
Surry Hills, NSW
2010

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+61292123888

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