Primary Communication

Primary Communication Three specialist agencies in creative design, strategic communication & community engagement.

Primary is an independent, Australian-owned strategic communication company.

With the March 2027 election on the horizon, next week’s NSW Budget will be about more than numbers.The Minns Government...
19/06/2026

With the March 2027 election on the horizon, next week’s NSW Budget will be about more than numbers.

The Minns Government has already announced major pre-Budget commitments across health, transport, housing and cost-of-living relief, signalling where its political and policy priorities sit.

Senior Account Director Craig Regan unpacks the politics behind the Budget and what it signals about the Government’s priorities.

Read the full article, link in the comments.

At Primary, we believe the best communication leaders never stop learning.This week, our very our own  attended the inau...
18/06/2026

At Primary, we believe the best communication leaders never stop learning.

This week, our very our own attended the inaugural Leadership Lunch hosted by and Public Relations Australia in partnership with , featuring Nathan Low, Chief Marketing and Communications Officer at Meat & Livestock Australia.

The discussion explored the realities of leading communication in a complex stakeholder environment, from balancing competing interests and maintaining strategic focus, to navigating the increasingly interconnected worlds of earned media, advertising and PR.

One of the strongest takeaways was the importance of purpose-led leadership. In an environment where organisations face constant pressure from customers, employees, government, industry groups and the broader community, clarity of purpose remains one of the most powerful tools a communications leader can have.

Thank you to CPRA and Isentia for creating a forum that encourages meaningful peer-to-peer conversations and knowledge sharing.

Opportunities like these are invaluable in helping our industry continue to evolve, challenge thinking and strengthen the role communications plays in driving business outcomes.

Big sporting moments create big opportunities for brands but visibility alone is not enough.In his latest article, Prima...
16/06/2026

Big sporting moments create big opportunities for brands but visibility alone is not enough.

In his latest article, Primary Comms Group CEO Chris Hall explores how some brands win a world cup, while others simply buy tickets.

It is a timely reminder that the strongest campaigns are built on strategy, storytelling and genuine connection with the audience.

Read the article in the comments.

FIFA World Cup fever has officially hit the Primary Comms Group office.Earlier this week, the team showed up in their co...
12/06/2026

FIFA World Cup fever has officially hit the Primary Comms Group office.

Earlier this week, the team showed up in their colours bringing plenty of energy, friendly rivalry and team spirit to the office.

We love what we do: bringing people together, telling great stories and finding moments worth sharing. And this one was too fun not to post.

Happy Friday from the team at Primary!

Today is World Environment Day, a reminder that climate action is not a future issue but a responsibility for every sect...
04/06/2026

Today is World Environment Day, a reminder that climate action is not a future issue but a responsibility for every sector, every organisation and every community.

For communicators, that responsibility includes helping people understand complex issues, cutting through misinformation and supporting action with language that is clear, credible and practical.

At Primary, we know communication has a role to play in shaping better decisions, whether that means supporting community engagement, helping organisations explain change, or building trust with the people affected by it.

This World Environment Day, climate action needs more than awareness. It needs clarity, accountability and momentum.

While attending Infosecurity Europe in London this week, our Senior Account Manager Renee had the opportunity to catch u...
04/06/2026

While attending Infosecurity Europe in London this week, our Senior Account Manager Renee had the opportunity to catch up in person with the team at Semperis.

As cybersecurity threats continue to evolve, events like provide valuable opportunities to exchange ideas, explore emerging trends, and strengthen the partnerships that drive impactful communications programs.

At Primary, we're proud to support leading technology and cybersecurity organisations, and even prouder when our team can connect face-to-face with clients and partners around the world.

As National Reconciliation Week draws to a close today, Primary has spent this past week reflecting on the importance of...
03/06/2026

As National Reconciliation Week draws to a close today, Primary has spent this past week reflecting on the importance of truth-telling and building genuine understanding, partnerships and meaningful action to help guide the next stage of our Reconciliation Action Plan journey.

On Monday, our RAP Working Group Chair Melissa Johnson participated in the Aboriginal Cultural Immersion Program for Corporate Leaders at The National Centre of Indigenous Excellence.

Hosted by NCIE CEO Grant Cameron, the day was an important opportunity for reflection and connection with the NCIE community. It began with a smoking ceremony led by Uncle Les, followed by insights from Aunty Beryl OAM, a respected Gamilaroi Elder, educator and mentor, who generously shared her story and catered for the group. The visit also included time with the team and children participating in the Young, Fit & Deadly after-school program, as well as the chance to take part in traditional games such as Buroinjin, a ball game played by the Kabi Kabi people of South Queensland.

Last week, we also joined the Reconciliation NSW livestream, hosted locally by Zali Steggall OAM MP’s RAP Working Group where Johanna Rigg-Smith heard the moving account by Noeleen Timbery of the repatriation of the Gweagal spears from Trinity College London to the Kamay (Botany Bay) community. Excerpts from Joseph Banks’ diary, 1770, describe crew from the Endeavour taking 40 to 50 spears from a camp at Kamay / Botany Bay. These were not weapons but fishing spears, a vital source of food gathering for the local community.

An important week that has strengthened Primary's commitment to reconciliation, built new connections and inspired us as we develop our RAP Innovate. We look forward to celebrating NAIDOC Week next month with a whole team cultural awareness activity, followed by the Redfern Community NAIDOC Festival at the NCIE on 11 July.

Sport, innovation and international collaboration came together at last week's Sports Leaders’ Lunch hosted by  and   Au...
26/05/2026

Sport, innovation and international collaboration came together at last week's Sports Leaders’ Lunch hosted by and Australia & New Zealand.

Primary Comms Group CEO and Chair, , delivered the vote of thanks at an event showcasing the strength of Irish sports technology and the opportunities for NSW sporting organisations to connect with global innovation.

From data and wearables to fan engagement and athlete recovery, the discussion highlighted how technology is reshaping sport at every level.

Congratulations to Business Sydney and Enterprise Ireland on bringing together such a strong room of leaders, innovators and sporting organisations.

It’s events like this that play a key role in helping turn innovation into opportunity.

Today, on National Sorry Day, we acknowledge the Stolen Generations and the enduring impact of past government policies ...
25/05/2026

Today, on National Sorry Day, we acknowledge the Stolen Generations and the enduring impact of past government policies on Aboriginal and Torres Strait Islander peoples, families and communities.

This year’s theme, From Sorry to Action, is a clear call to move beyond words and into meaningful change.

Acknowledging past harm is important, but acting to address it is critical. Sorry signals compassion; action delivers justice.

At Primary, we stand with Stolen Generations survivors and their families, and recognise that truth-telling, healing and reconciliation require ongoing commitment.

We encourage our community to mark National Sorry Day on 26 May and reflect on the role we can all play in moving from sorry to action.

Find out more at: https://healingfoundation.org.au/stolen-generations/national-sorry-day/


Reconciliation Australia

25/05/2026

Behind the scenes on a recent brand video and stills shoot for Landcom’s Hillcroft development in Southwest Sydney.

The brief was to capture the sense of community, amenity and everyday life that helps a place feel like home, bringing the story to life for house and land buyers looking to settle in the area.

Led by Primary Create’s Heidi Skinner and Ian Hartley, the shoot brought together an experienced creative team to plan, capture and deliver assets across motion and stills for digital advertising, out-of-home, branded signage and collateral.

The results will speak for themselves when the final campaign assets begin rolling out later this month.

We’re looking forward to seeing the work out in the world.

Address

Suite 303/28-36 Foveaux Street
Surry Hills, NSW
2010

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61292123888

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