Archetype Australia

Archetype Australia We are Archetype. We partner with category creators and industry leaders to build the world’s most ma

Diverse sector experience: Technology, Digital Lifestyle, Consumer Electronics, Social Media, Corporate Communications, Financial Services, Telco, SMB.

26/05/2026

Our first Connect panel for 2026 is less than two weeks away!

We’re unpacking algorithmic media, attention, authenticity, and what it all means for brands trying to reach real people in an increasingly automated, always-on content landscape.

Expect a practical conversation on how audiences are changing, what trust looks like now and how brands can show up with more relevance and less noise.

📅 Date: 4 June 2026
⏰ Time: 6pm to 8pm

Your speakers:
▫️Billi FitzSimons - Editor-in-Chief, The Daily Aus
▫️Lauren Meisner - Founder & Director, Centennial World
▫️Dr Brittany Ferdinands - Lecturer of Digital Content Creation at USYD

Drinks, light bites and great company to follow 🥂

We’re nearly at full capacity, so if you’re keen to attend, lock your spot in now via the link in our bio. 🎟️

As you’ve seen, we’ve been welcoming a lot of new faces to the team, and this week we’re excited to introduce Gemma! 👋🏻G...
22/05/2026

As you’ve seen, we’ve been welcoming a lot of new faces to the team, and this week we’re excited to introduce Gemma! 👋🏻

Gemma joins us as PR & Integrated Comms Director, brining in a passion for people, storytelling, positive energy and a love for adventure.

She’s recently moved from London to Sydney with her family, and since arriving most of her free time has been spent at the beach, usually with a coffee in hand and the occasional prosecco in hand thrown in for balance. 🥂

Swipe through to get to know her more 👉

Welcome Sarah, our newest PR Account Executive 👋🏼Fresh off travels across Europe and Asia, she has already hit the groun...
18/05/2026

Welcome Sarah, our newest PR Account Executive 👋🏼

Fresh off travels across Europe and Asia, she has already hit the ground running, bringing great energy, strong knowledge of the local media landscape, and a real passion for writing. Fun fact: she visited 24 cities last year!

Swipe to get to know Sarah and hear about her favourite trip 👉

A huge media win for ! 🧱Our Australian team secured an exclusive interview with Paul Smith from at Databricks’ Sydney ...
15/05/2026

A huge media win for ! 🧱

Our Australian team secured an exclusive interview with Paul Smith from at Databricks’ Sydney AI Day, spotlighting the company’s new local investment news. 💰

The resulting piece captures Databricks’ growing momentum in Australia, the impact it is already having across the local data and AI ecosystem, and what this next phase of investment will unlock for Australian businesses. 📈

April wrapped at Archetype 🐰A Melbourne trip, easter egg hunt, good feeds, and an accidental Google search that doesn’t ...
08/05/2026

April wrapped at Archetype 🐰

A Melbourne trip, easter egg hunt, good feeds, and an accidental Google search that doesn’t need questioning… 🦜

Meet Sam Roberts, our media relations master and pitching guru 💪🏻Sam joined us from the UK team at the start of the year...
05/05/2026

Meet Sam Roberts, our media relations master and pitching guru 💪🏻

Sam joined us from the UK team at the start of the year as a freelancer here in Australia. Since then, he has become a valued part of the team and the feeling is clearly mutual. We are excited to share that he has now stepped into a permanent role as a PR Account Manager in Australia 👏

Swipe through to get to know him better, and the PR campaign he still talks about.

An amazing tier one media moment for Amplitude! 🙌🏻This AAP feature taps into a timely workplace conversation, exploring ...
20/04/2026

An amazing tier one media moment for Amplitude! 🙌🏻

This AAP feature taps into a timely workplace conversation, exploring how trust in AI differs across generations and what that means for the future of work 💼.

With younger employees embracing AI vs more cautious perspectives from older colleagues, this story highlights how attitudes are shaping the adoption of AI.

March kept us really busy, hence the delay on this post! ⏳ A lot happened, including a fresh new look ✨ and a few lighth...
10/04/2026

March kept us really busy, hence the delay on this post! ⏳

A lot happened, including a fresh new look ✨ and a few lighthearted office moments 😄 while some of our team was out on the ground at networking and client events 🤝

This Cybersecurity Month and beyond, Archetype Australia is championing everyday cyber safety. 🔐Cyber threats don’t just...
16/10/2025

This Cybersecurity Month and beyond, Archetype Australia is championing everyday cyber safety. 🔐

Cyber threats don’t just target IT teams, they target people. Your everyday habits matter, whether its triple checking the sender of a fishy email or setting a strong, unguessable password. 📩

Swipe through for five quick, practical ways to stay cybersafe either at your desk, on the go, or when you’re offline for the weekend.

What steps are you taking in your work to stay cybersafe? Save this post as a reminder or a checklist 💻

Address

Level 3, 10-14 Waterloo Street
Surry Hills, NSW
2010

Opening Hours

Monday 8:30am - 6:30pm
Tuesday 8:30am - 6:30pm
Wednesday 8:30am - 6:30pm
Thursday 8:30am - 6:30pm
Friday 8:30am - 6:30pm

Telephone

+61299565733

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