07/09/2026
Who knew cotton could look so fluffy and cute? ๐โ๏ธ
And just like that, weโve reached the final instalment of the Bayer Behind That campaign, featuring the Crop Science Team in Toowoomba. From the initial planning stages and jetting around the east of Australia to film content, to seeing the finished product come to life, we can safely say it was an incredible campaign to be a part of. Many thanks to Happy Larry for coming along on this wild ride with us.
Not to be biased, but this could be our favourite video of the series. What do you think? ๐