Tracey Pearl Web, Sydney (2026)

25/08/2022

Feeling BLAH about your creative endeavours? Here are some ways to get the creative juices flowing.

Get outside! Being stuck behind a computer screen is just not inspiring, despite having access to almost every image in the world. Sometimes a fresh walk in nature or a change of scenery can help you form new neural pathways when trying to solve a problem or creative challenge.

Pick a new (or old!) hobby! Changing up the medium in which you work changes your perspective, and gives you something new to focus on,

Don’t give up if you can’t get inspired - take a break, have some water, go for a walk or have a nap for the day. Inspiration runs dry, and it’s important to fill up your cup first.

Where do you find inspiration?

18/08/2022

If your website doesn’t have these things, sorry to tell you but you can do better!

Easily visible CTAs: Call-to-actions include book now, sign up now, buy now etc. Make sure they are in logical places on your website, and that they're clear and visible. You never want your website visitor to not know what to click on next! And if you’ve spent the time nurturing them with your website content, they’ll be ready to take action.

Mobile responsiveness: If your website looks ah-may-zing on a desktop, I tip my hat off to you. But if I go on my phone and it’s not looking so hot - baby you got some work to do. Most people look at your site on their phone especially if they’ve just come from social media. Make sure it looks great on ALL devices!

Email list: the audience that you grow on social media is built on RENTED space. If you want your audience to truly be yours, get them to sign up to an email list. There are no pesky algorithms in their inbox! Make sure that you have an enticing freebie on your site to get those email signups easier!

Do you want to take the stress out of making your website and making sure that it has these top 3 tips integrated? I’m here to help you out - book in a zero-pressure free consultation call with me and let’s see how we can take your website from basic to bombshell.

11/08/2022

Today I will share with you some things that I would have liked someone to have told me before starting my own business! Let me know if they help, and don’t forget to save them for later!

Have the right mindset going in. Know that it is so unlikely that you’ll be an overnight success. Be prepared to put in the hours, structure your time and show up consistently.

Have a marketing plan. Social media is the easiest place to start out. It’s important to get your voice out there, network with others and generate leads. If you want to learn more about Social Media marketing, I highly recommend my friend

Get a website. You don’t need to hire a fancy-pants designer (hello that’s me!) to do this if you’re low in funds. You can easily pick a cheap and nice template to go from. But you can still schedule a free discovery call with me and get a few ideas!

04/08/2022

Three quick tips that will improve your website visibility!

Write with SEO in mind. Determine what keywords your clients are searching for, and naturally weave those into your copy. You can get an idea of keywords by looking at your competitors.

Formatting. No one likes to read long paragraphs of text. Make sure you use headings, bullet points, blockquotes, and break up paragraphs with images or into sections. Make sure it’s easily skimmable!

Speak to your target market’s desires and not about yourself. Yes, you’re selling yourself - but no one wants to hear your qualifications, the specific features of your service, or technical details. Ultimately, they’re interested in the RESULTS you can give THEM. Even on your ‘About Me’ page - talk about the results you give to your audience.

28/07/2022

Are you The sparkler?

If you’re looking for a more affordable option than my Fireworks package and are willing to put in some sweat equity, The Sparkler package is for you!

You’ll be given copy & branding templates to fill out yourself - or bring your own from elsewhere.

Then I’ll do the rest! You’ll still walk away with a brand spankin’ new, totally aligned, and client-converting powerhouse of a website with all the tech stuff taken care of by me!

Want to learn more? Book a free, no-pressure consultation call with me. Link in bio.

21/07/2022

When I was 8 years old, I learned the magic of the internet. If you’re a 90s baby like me, you know how ugly the internet looked back then. But it was the start of something magical.

I’d spend hours staring into a CRT monitor, gathering my favourite Sailor Moon content from whatever geocities sites I could find. And I’d pretend I was ‘researching’ by collating all my handwritten notes into a notebook - complete with hand-drawn images.

Needless to say, figuring out how to get this mess onto the actual internet was a bit of a challenge for an eight-year-old (google wasn’t exactly invented, nor the treasure trove of information that it is).

I gotta say in the past 20+ years I still haven’t made that Sailor Moon fansite, but I have made sites for stylists, architects, pharmaceuticals, and life coaches. I highly doubt miss Sailor Moon herself will grace my present and ask for a website - but if you’re a life coach, astrologer, light worker, soul-led entrepreneur, or anything in between - I’m your gal. Book in a commitment-free discovery session and let’s chat about how we can make your website dreams come true (and make 8-year old me proud!)

18/07/2022

Three simple tips on how to bring more traffic to your website.

Get social! Use the power of social media to promote your content. Make sure each post has a CTA (call-to-action) where you invite people to your website from your social media profile.

Blog - google LOVES fresh content. Keep your website fresh and always ranking for new keywords with blogging, driving organic traffic to your site and boosting your SEO too!

Paid ads. A no-brainer! Promote your freebie, your services or a blog post to reach a new, engaged audience.

What is your magic tip for driving more traffic to your website?

14/07/2022

Slow website? You could be leaving money on the table!

People have a short attention span (thanks social media!) If your website is slow, it can make people turn away and go somewhere else. They don’t have all day to wait around for something to load!

This can affect your bounce rate in your google analytics, which in turn will affect your google rank. Yikes!

You can check out the speed on your website by googling ‘speed check website’ and choosing from a whole range of options. See where you can make improvements :)

If you need more help, slide into my DMs or drop me a comment below!

12/05/2022

Do the prework! A great designer will take the steps to make sure they get EVERYTHING they need from you…but you gotta meet them halfway ;) Any templates they provide - fill them out WITH AS MUCH DETAIL as possible!

The things they could get you to fill out may be: project planners, website questionnaires and ideal client worksheets.

Bonus points: quality professional photos, pinterest moodboards, a list of websites that you’re inspired by!

Communication is KEY to cut down on revision time and making sure that you get a beautiful website that is authentic to your soul and your business!

Ever wanted to know what it’s like to work with a profesh designer who doesn’t ghost you, who streamlines the process and makes it easy to get your project done? I’m your girl ;) book a call with me today, link in bio, and let’s see how we can make your web dreams come true.

15/04/2022

Hey there, amazing small business owner!

You know that if you want to look professional and legit as a business owner, a website is an absolute must-have. But what exactly do you need to prepare for a big project like that?

Planning for your website doesn’t have to be overwhelming. I’m giving you the opportunity to download my Complete Website Content Planner absolutely free!

Here’s what’s included
🌸Target Market exploration
🌸Copywriting prompts
🌸Website asset checklist

Sign up for your free copy today!

https://traceypearl.com/

29/03/2022

Most websites have a shelf life of 3-5 years. Here’s how you can tell that it’s time for a fresh start

🍒Your current site makes you cry - buttons don’t work, it looks outdated, or maybe it’s not converting people like you’d hope.

🍒Your business has pivoted, your services have changed or you’ve changed niches i.e. your website is no longer a reflection of your business in it’s current state, more like the state it was when you made it x years ago.

🍒You’ve got new branding or you need new branding! Swapping out the logon and calling it a day ain’t enough.

Does your website need a fresh coat of paint? Or maybe you are thinking about it and you’re not sure if you need one or not.

Click the link in my bio to get on a discovery call with me and we can chat about it! (Or slide into my DMs, all you introverts out there!)

27/03/2022

To all the people pleasers out there - this is your new mantra.

To the selfish bad bi***es like myself who can do it all on their own and don’t need no man. This ain’t your new mantra - this is your soul’s essence.

Listening, reciprocity, asking for help, knowing that you can’t AND SHOULDN’T do everything all on your own - this is where we can invite BALANCE.

And this is where I come in - if you have any website or tech related questions, feel free to ask me in the comments and I’ll help you out!

Kind regards,
Tracey, who’s experiencing their Saturn Return in the 7H like RIGHT now.

Tracey Pearl Web

25/08/2022

18/08/2022

11/08/2022

04/08/2022

28/07/2022

21/07/2022

18/07/2022

14/07/2022

12/05/2022

15/04/2022

29/03/2022

27/03/2022

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