Radcoast Studio

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Radcoast Studio

⚡️Bold brands for women founders & queer creatives who want the spotlight, not the sidelines
🎤Strategy.Style.Vibe.
👇Let’s build loud

22/04/2026

Not every project starts with a full strategy, moodboards, and a polished plan. Sometimes… it starts with “Hey, I need a logo. Tomorrow.”

That was this one.

A quick one-day job so they could present a business idea.
No deep dive. No full system. Just something to get them in the room. But here’s the part people don’t talk about enough good brands don’t stay small.

They evolve.

Over time, they tested the market. Refined the idea. Built something real behind it.

And then they came back.

This time not for a logo. For a brand that could actually carry the weight of what they’re building. Because a logo might get you started…but it won’t hold you up when things scale.

So we rebuilt it properly.

A bold, retro-inspired identity with a slightly sci-fi edge.
Pulling from 60s–70s tones, but grounded in something modern and usable. Not just something that looks cool
something that works across real life: studio space, merch, digital, atmosphere. Because in spaces like this, people don’t just buy a service.

They buy a feeling. A vibe. A place they want to come back to.

And that’s what a brand needs to carry.

—

Most of my work sits in sports, fitness, and wellness swim schools, studios, movement-led businesses.

But good branding isn’t about the category. It’s about building something that actually reflects how the business shows up.

This is one of those projects.

And soon… it’s going live in London. 👀

—

If your brand started quick but now feels like it’s holding you back that’s your sign.

👇 Save this if you’re building something bigger than your current brand
👇 DM me if you’re ready to rebuild it properly

12/04/2026

12 years married on the 12th April…We forgot our anniversary until last night…so clearly thriving 🤣

Started with me cutting my tongue off at the wedding, and somehow we’ve kept that same level of decision-making ever since.

Swipe for proof that nothing has improved 😝😎

09/04/2026

Before the full identity lands, this colour palette is awwww!

Strong brand design isn’t about what looks good it’s about what works.

These tones were built with intention…to guide attention, create structure, and shape how the brand is experienced not just seen.

Every colour plays a role:

A deep base that grounds and adds weight.
A warm neutral that creates space and clarity.
A bold accent that drives energy and focus.
Muted tones that balance, soften, and connect everything together.

This is how you build a brand that feels considered, consistent, and instantly recognisable across every touchpoint.

Because the right visual identity doesn’t just attract attention.
It builds trust before you even say a word.

Save this if you’re building your brand or send it to someone still choosing colours based on vibes alone.

30/03/2026

Built for the wild. Designed to go further.

Not every outdoor brand is built the same.
Some are made to look good. Others are made to perform.

This one is built for both.

Terranova is about exploration without limits gear that holds up when conditions don’t. Clean, minimal, and intentional design that reflects strength, endurance, and clarity in every detail.

Because in the outdoor space, people don’t just buy products they buy trust.

And in 2026, the brands that win aren’t the loudest…
they’re the ones with clear purpose, strong identity, and real connection to the lifestyle they represent.

This system was designed to:
• feel strong, modern, and built to last
• stand out without losing authenticity
• translate across gear, digital, and real-world environments
• reflect performance, not just aesthetics

No fluff. No overdesign. No pretending.

Just a brand that feels as solid as the gear behind it.

Because when you’re out there your brand should feel as reliable as your equipment.

👇 Save this if you’re building an outdoor, fitness, or performance brand
👇 Comment TRAIL if you want your brand to feel this strong
👇 DM me if you’re ready to build something that actually holds up

🏔️

29/03/2026

New week. A clearer direction.

Before the full identity rolls out, this palette deserved its own moment. These tones weren’t chosen to look good, they were designed to support movement, durability, and performance outdoors.

This is brand design built for exploration, resilience, and pushing further whether that’s mountains, trails, or the unknown in between.

Each colour has a clear role in the system:
A deep navy that anchors strength and focus.
A bold orange that signals energy, action, and visibility.
A grounded green that reflects endurance and connection to nature.
An earthy olive that brings balance, adaptability, and control.
Soft neutrals that create clarity, space, and precision.

Nothing random. Nothing excessive. Every tone is intentional built to perform, not just to be seen.

This is brand design for outdoor and adventure brands that want to feel strong, considered, and ready for anything — not just aesthetic.

Because the right brand doesn’t just look good.
It builds trust before the journey even begins.

Pick your colour and see where it takes you next.
🏔️🚴‍♂️

24/03/2026

Almost every swim school owner I talk to says the same thing before we start: “I just want to wait until things are a bit more settled.”

But here’s the truth…“settled” never really comes.

Because without a brand that actually builds trust,
you end up over-explaining, undercharging, and blending in with every other blue-logo swim school out there.

You’re working harder than you need to trying to prove your quality, convince parents, and fill spots that should already be full.

Your brand isn’t something you do after you’re established.
It’s what gets you there.

Send this to a swim school owner who’s still “waiting for the right time.” They don’t need more time. They need a better brand.

21/03/2026

Why most sports & fitness brands blend in 👇🏻

It’s not your service.
It’s not your experience.
It’s not your results.

👉🏻 It’s your branding.

Most swim schools, gyms, sport & wellness businesses rely on:
– generic colours
– overused logos
– zero personality

So from a client’s perspective…everything feels the same.

And when everything feels the same → people choose based on price or convenience. That’s a race you don’t want to win.

A strong brand does 3 things:
✔ makes you instantly recognisable
✔ builds trust before the first interaction
✔ attracts the right clients (not just any clients)

If your brand feels a bit “meh”… DM me “UPGRADE” and let’s fix it.

11/03/2026

Most swim schools look the same online.

Blue logo.
Waves.
A random dolphin.
And an Instagram feed that looks like a notice board.

Parents scroll past in 0.3 seconds.

Not because your lessons aren’t amazing. But because your brand doesn’t show it.

A strong swim school brand should instantly tell parents:

✔ this place is safe
✔ this place is fun
✔ this place builds confident swimmers
✔ this place feels different

That’s exactly what we explored with Splashcade Academy a swim brand that actually feels alive.

Bright.
Playful.
Confident.
Built for kids and reassuring for parents.

Because branding for swim schools isn’t just about a logo.
It’s about creating a feeling parents trust before they even step into the pool.

If your swim school brand feels a bit…generic, outdated, or just like every other swim academy out there…maybe it’s time for a refresh.

Send me a DM with SPLASH and I’ll tell you the 3 fastest ways to upgrade your swim school brand without starting from zero.

01/03/2026

Not usually into trends… but I love a good origin story.
This kid had big ideas, zero fear, and a suspiciously strong relationship with colour.

Fast forward: I still make things loud, clear, and unforgettable but these days just with strategy behind it. Honestly, little me would be proud. (And probably demand neon.)

26/02/2026

Swim schools don’t lose customers because their lessons are bad.
They lose them because their marketing sounds the same as everyone else.

Parents aren’t shopping for “2x lessons per week.”
They’re shopping for:
✅ water safety
✅ confidence
✅ progress they can see
✅ trust
✅ peace of mind

When your brand leads with that, your Instagram gets clearer, your website converts better, and you stop attracting families who only care about price.

Want help turning your swim school into a brand parents instantly trust?

DM me “SWIM” and we’ll book a brainstorm call.

Address

Sydney, NSW

Website

https://radcoaststudio.com/

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