Make It Happen Agency

28/09/2026

Are you getting a good return from your marketing?

It sounds like a simple question. But when customers interact with multiple campaigns, channels and pieces of content before taking action, working out what actually contributed to the result can get complicated.

Our latest article breaks down how to measure marketing ROI, what to include in your calculations, how attribution works and why context matters just as much as the final percentage.

Take a look:

On the surface, marketing ROI sounds like a pretty straightforward metric: Did the money you spent on marketing generate more money for the organisation?

22/09/2026

Should your next event be in-person, virtual or hybrid?

There’s no one-size-fits-all answer.

In-person can be brilliant for connection and networking. Virtual can improve accessibility and reach. Hybrid can offer both - but only if you have the resources to create a worthwhile experience for two different audiences.

The better place to start is with your audience and the experience you want them to have.

Our latest blog looks at how to choose the right event format for what you’re actually trying to achieve.

Read more: https://mih.com.au/blog-events/in-person-virtual-or-hybrid-how-to-choose-the-right-event-format

Remember when almost every event involved staring at a screen?

10/09/2026

How much difference can a good marketing brief really make?

Quite a lot.

A strong brief gives everyone involved in a campaign a shared understanding of the objectives, audience, messaging and desired outcomes before the creative work begins.

That can mean fewer misunderstandings, less rework and a much clearer path towards producing work that actually delivers.

In our latest article, we share five practical steps for creating a stronger marketing brief – and explain why getting this part of the process right can make such a difference for B2B and not-for-profit campaigns.

Read more here:

Whether you’re a B2B company or a not-for-profit organisation, one fact remains consistent: a good marketing brief is the foundation of a successful creative

08/09/2026

Your annual report doesn’t have to be something stakeholders skim once and forget about.

With clever design, strategic presentation and a strong storytelling approach, it can become a powerful marketing tool – showcasing your achievements, strengthening stakeholder relationships and demonstrating the real-world impact of your work.

And its value doesn’t have to end once it’s published. The insights, stories and statistics within your annual report can provide a bank of content to repurpose across your website, presentations, comms and social channels throughout the year.

So, is it time to give your annual report an upgrade?

Read our latest blog for 6 tips to create an annual report people actually want to read:

So you’ve pulled the numbers, gathered the insights, and listed out all your awesome achievements for the year. But facts and figures alone don’t make for an

03/09/2026

Short-form video isn’t just for TikTok dances and recipe hacks anymore.

As Google’s search experience becomes more AI-driven, video is increasingly finding its way into search results – including for the kinds of questions B2B buyers are asking.

That means the right 60-second explainer, product demo or bite-sized tutorial could help your brand demonstrate its expertise before someone even reaches your website.

So, does your search strategy need to start thinking beyond the written word?

Our latest blog looks at why short-form video is on the rise – and in the rankings – and how B2B organisations can make it work harder as part of their wider content strategy.

Read the latest MIH blog:

Once upon a time, getting your brand found on Google was all about words. Optimised landing pages, text-heavy blog posts, and detailed guides were the bread

20/08/2026

Are B2B events still worth the time, money and effort in 2026?

They absolutely can be. But getting 300 people into a nice venue, handing out some branded tote bags and hoping something profitable happens isn’t exactly a strategy.

From intimate executive roundtables to major industry conferences, the trick is choosing the right event for the job – and being clear about what you actually need it to achieve.

So, what makes a B2B event genuinely worth the spend? And how should you measure whether it worked?

We unpack it in our latest blog.

Read it here:

If your B2B events feel more like a leap of faith than a strategic marketing tactic, you might be questioning whether they’re even worth the money, time, and

18/08/2026

For many not-for-profits, marketing means trying to achieve a lot with limited time and budget. You need to reach the people who need your services, keep supporters engaged, demonstrate your impact and make sure your organisation is being seen by the right people.

But strengthening your marketing doesn’t necessarily mean adding more activity to the list or finding a bigger budget. There may be opportunities to get more from the expertise, content and channels you already have.

Our latest article explores three practical ways NFPs can build trust, strengthen their authority and improve their marketing impact in 2026.

Have a read here: https://mih.com.au/marketing/nfp-marketing-in-2026-3-ways-to-build-trust-authority-and-impact

29/07/2026

If you can't measure it yet, you can still communicate it.

Some of the most important outcomes your organisation delivers won't show up in a dashboard. Trust. Confidence. Behaviour change. Community connection.

The mistake isn't that these things are hard to measure. It's that too many organisations don't know how to communicate them.

A simple framework can help you capture qualitative evidence, pair it with the right metrics, and show funders the bigger picture.

I've unpacked the process in our latest article. Read it here: https://mih.com.au/b2b/impact-reporting-that-combines-numbers-stories-and-strategic-insight

If you'd like help building an impact narrative that funders take seriously, book a free 30-minute consultation:

Discover how you can generate more sales and leads through smarter marketing.

08/07/2026

If you think “donor fatigue” is the problem, look deeper.

Fundraising as we know it is broken. The traditional donor model, the one built on emotional appeals and one-off gifts, is buckling under financial strain and digital fatigue.

Donor retention rates are at their lowest in a decade. People aren’t giving less because they don’t care. They’re giving less because they’re tired of being asked without being invited to belong.

Non profit organisations that will thrive aren’t the ones with the loudest campaigns. They’re the ones re-engineering how they connect, communicate, and create value.

Here’s a question for you: what if your next campaign wasn’t an ask, but an invitation?

Read the full article to see how we think fundraising can be rebuilt for what comes next:

Fundraising is broken. The traditional donor model, built on emotional appeals and one-off gifts, is under pressure as people navigate tighter budgets and