11/07/2023
Search trends are evolving. 🔎
Welcome to the world of social search where consumers are skipping Google to find their inspiration, education and recommendations directly through social platforms.
Enter social media optimisation, SMO.
Bringing an SEO approach to social media content, SMO ensures that a brand’s page and post shows up when and where users are searching for it.
Have a read of the full article that we wrote for Mumbrella on the topic:
https://mumbrella.com.au/goodbye-google-the-rise-and-rise-of-social-search-792827