Ashley Boston HQ

Ashley Boston HQ I help entrepreneurs create strategic Facebook & Instagram ads to grow and scale their online business.

23/09/2026

If your not looking at your ad performance then you might be missing opportunities.

Before you spend more on Meta, I want you to understand three things:
→ What can you actually afford to spend to acquire a customer?
→ What happens after someone clicks your ad?
→ What are your ads actually amplifying?

That's what we're working through inside The Meta Ads Growth Plan.

It's a live 60-minute implementation masterclass for e-commerce founders who want to use Meta ads to generate more consistent sales and grow with a strategy grounded in their actual numbers.

📅 1 October at 11am AEST
💰 $67 AUD
📊 E-commerce Ads Profit Calculator included
🎥 48-hour replay

If you're ready to stop guessing what your ads need and start building a clearer plan.

https://ashleybostonhq.com/meta-ad-growth-plan

22/09/2026

Before you put $20/day behind a Meta ad and “just see what happens”…

There are a few things I'd rather you know first. 👀
Because $20/day can absolutely be a starting point.
But the budget isn't the strategy.

If you don't know things like:
→ what you can afford to pay for a customer
→ what your ads need to return
→ whether your website is converting the traffic you're already getting
→ which part of your sales journey actually needs attention
…it's very easy to spend money on Meta without knowing whether the problem is the ad, the budget or something else entirely.

That's why I created The Meta Ads Growth Plan.

It's a live, practical masterclass for e-commerce founders who want to use Meta ads to generate more consistent sales — without throwing money at a few ads and hoping for the best.
📅 1 October
⏰ 11am AEST
💰 $67 AUD

And during the session, you'll get my E-commerce Ads Profit Calculator so you can start making these decisions using your numbers.

https://ashleybostonhq.com/meta-ad-growth-plan

22/09/2026

How to set-up and launch a Meta ad Sales campaign inside the ads manager.

Tag a fellow business owner who would find this helpful or save it for later to come back to.

Join live masterclass 1st October https://ashleybostonhq.com/meta-ad-growth-plan

18/09/2026

I have been working on exciting things inside the CONVERT Mentorship to help managing your Meta ads

Comment CONVERT or DM me for more details.

They joined CONVERT having never run Meta ads before.No existing ad strategy.No fancy campaign setup.Just a strong brand...
17/09/2026

They joined CONVERT having never run Meta ads before.

No existing ad strategy.

No fancy campaign setup.

Just a strong brand, a solid product, a website converting at just over 1% organically… and inconsistent organic sales.

So we started small.

$10/day.

In the first four weeks:

→ $159.60 ad spend
→ 5 sales
→ $384.86 revenue
→ 2.41 ROAS

But we didn’t stop at:

“Yay, the ads made sales.”

We used the data to understand what to do next.

We looked at what a profitable ROAS actually needed to be for their business.

We explored how we could increase average order value.

We tested sending traffic to different product quantities.

We identified which creative styles were pulling their weight.

And then?

We scaled deliberately.

From $10/day to $20/day.

So far in September they’ve generated:

→ 25 purchases
→ $2,203.09 in purchase value
→ $18.81 cost per purchase
→ 4.69 ROAS

And September has been their best month since starting ads.

They’ve also grown their audience through paid traffic, with new followers across Instagram and Facebook.

This is why I’m such a broken record about strategy before scaling.

It’s not:

Launch ads → spend more → hope.

It’s:

Launch → learn → test → understand → scale.

Meta ads can absolutely help an e-commerce brand grow without forcing the founder to create more and more organic content.

But the magic isn’t in “running ads”.

It’s in understanding what the numbers are telling you — and knowing what to do next.

That’s exactly what we build inside CONVERT.

Comment CONVERT and I’ll send you the details.

17/09/2026

Comment CONVERT ✨️ You shouldn’t have to outsource your Meta ads and your understanding of your own business.

I want you to be able to open Ads Manager and know:
✨️ Is this profitable?
✨️ What’s working?
✨️ What needs attention?
✨️ And what do I do next?

Because sometimes the answer isn’t another campaign or spending more money.

More ad spend won’t fix a leaky sales engine. It’ll just make the leak more expensive.

That’s why I built CONVERT to help you understand your ads, your numbers and the wider sales engine behind them.

Ready to stop guessing?
Comment CONVERT and I’ll send you the details + how to apply. 👩‍💻✨

16/09/2026

This is what I mean when I say I don't teach women Meta ads so they can spend MORE time in Ads Manager. I teach them so they can spend less.

Knowing your numbers matters. Obsessing over them doesn't.

Inside CONVERT, I want you to understand what you're looking at, what actually requires action and what you can confidently leave alone.

And now, we can use AI to make that process even simpler.

Because the goal isn't to become an ad manager.
It's to become a founder who knows when to make the right decision.

Join the waitlist for the next intake of The CONVERT Mentorship or DM CONVERT only 4 spots available.

14/09/2026

You launch the campaign.

You’ve worked on the creative.

You’ve written the copy.

A few days later, you open Ads Manager and suddenly you’re staring at a wall of numbers thinking…

“Okay… but did any of this actually turn into sales?”

Because Shopify is showing orders.

Ads Manager is showing clicks, add to carts, spend, ROAS and 47 other things.

And you’re left trying to work out what any of it actually means.

This is one of the biggest things I teach inside CONVERT.

How to set up your Ads Manager dashboard so you can quickly see the numbers that actually matter.

But more importantly?

How to understand what those numbers are telling you.

Because if you’ve got add to carts but no purchases, the answer isn’t automatically:

“Turn the campaign off.”

Maybe the ad is doing its job.

Maybe people are clicking.

Maybe they want the product.

And maybe the leak is happening somewhere else in the journey.

The product page.

Checkout.

The offer.

The website experience.

That’s why we diagnose before we react.

Inside CONVERT, we look at your actual ad account together, troubleshoot what’s happening, and work out what I’d focus on next.

So instead of:

“I have no idea what I’m looking at.”

You can get to:

“I understand what’s happening and I know what to do next.”

Want more info about CONVERT?

Comment CONVERT below and I’ll send it through.

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Sydney, NSW

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