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Clear Hayes

Clear Hayes has worked with some of Australia’s leading companies in the media and marketing space

30/03/2026

Big news in the marketing measurement world - Andy Ford has joined Analytic Partners as Associate Vice President!

Anyone working in measurement, effectiveness or marketing analytics will know Andy’s track record. From building out marketing science at Meta to leading data intelligence at Coles 360, he’s spent years tackling some of the industry’s toughest measurement questions.

Now he’s turning that focus to the bigger picture: helping marketers understand how media and marketing actually work together across the full ecosystem and how measurement can shift from hindsight to foresight.

It’s a big move for Analytic Partners - and a sign of plenty of good work to come.

Big thanks to Nadia Cameron at Mi3Australia for the write-up! Check it out below 👇

https://tinyurl.com/ycyec7w4

26/03/2026

When does persuasion become manipulation?

Most marketers probably have a gut feel for when something crosses the line - but with unfair trading practices moving into regulatory focus, that line is about to be defined more clearly.

A proposed update to Australian Consumer Law would introduce a broad prohibition on conduct that unreasonably manipulates consumers or distorts the environment in which they make decisions.

In his latest op-ed in Mumbrella, Peter Leonard, Chair of ADMA’s Regulatory and Advocacy Working Group, unpacks what that could mean in practice - from ‘Dark Patterns’ and hard-to-find opt-outs to design choices that subtly steer decisions.

It’s a timely read for anyone building digital experiences today - check out the full op-ed link below 👇

https://tinyurl.com/2pvbxywv

18/02/2026

Early starts are always worth it when it's to help spread the word about something important – and the Male Confidence Index is definitely that.

Frank Arthur smashed his appearance on the Today Show to talk about Man of Many's new research project, which highlights a lot of big challenges and opportunities facing men today.

Why is this important? As Frank explains: "Confidence shapes how men show up in the world – as partners, fathers, colleagues and friends."

📊 Some key stats show some stark differences between the generations:
• Gen Z men score 66/100 in overall confidence, while Gen X hit a midlife low of 60/100
• 61% of Gen Z could express emotions with their fathers growing up, compared to just 30% of Gen X
• Only 38% of Gen X men feel comfortable showing vulnerability (vs 51% of Gen Z)

There's a lot to unpack here for everyone – we recommend you hop in and dissect this important report for yourself. Link below to download the full report and watch the segment from on the Today Show.

Watch: https://www.youtube.com/watch?v=L4lEmE5-pWg

Download: https://advertise.manofmany.com/male-confidence-index-2025/

27/06/2022

Time to get this par-TEA started! 🍵🎉

Congratulations to our client and industry social enterprise UnLtd. which today launched its one-of-a-kind tea range Mood in over 865 Woolworths Supermarkets across Australia!

We’re proud to work with UnLtd as its official PR partner, and are thrilled to have seen blanket trade coverage for the launch.

There’s great strength in numbers, and the initiative is truly making a difference for vulnerable young Aussies across the community.

Looking forward to getting our hands on some of the sweet brews later today!

You can read more on the launch here at Mumbrella: https://lnkd.in/dfA4a-cc

25/05/2022

It's been a week since Advertising Week Europe: Creative Capital, and what an event it was! 🇬🇧🇪🇺

Held this year in Central London, the event was a smashing success, with the vibrant crowd clearly excited to be back to in-person sessions.

With 300 speakers over three days there was a lot to see. Luckily for you, all the content is analysed and compressed into the upcoming Advertising Week Trend Report, written by us at Clear Hayes Consulting.

For those who weren't able to make it, or are just looking for a compiled round up of all the upcoming trends, the report will be out early June.

Thanks for having us Advertising Week, we can't wait till AW-APAC in August! See you all there.

18/05/2022

Earlier this year when our team was at , every (wo)man and their dog were talking about and the but few were actually walking the walk. 🐕

Recently we’ve been helping Yahoo for Business shake things up to bring Web3 to the masses.

Starting with the first question, 'WTF is web3 and who’s creating it?' Find the answer over on Yahoo Finance Australia: https://au.finance.yahoo.com/news/creators-are-the-driving-force-of-web-3-063851615.html

And if that tickles your fancy, also check out the augmented reality experience built by the Yahoo Creative Studio team.

Heading to Vivid Sydney? Join Yahoo and Future Art - with support from Samsung and HTC - in a crypto-art exhibition next Friday May 27.

What does crypto-art and the ad industry have anything to do with one another? Come along to find out why!

Check out the details and get tickets here: https://www.vividsydney.com/event/ideas/future-art-is-vivid

10/05/2022

This week on Connected by Meta, we're taking a look at the other side of the messaging equation: businesses. 🎙️✉️

The Clear Hayes team went behind the scenes to discover just how businesses can harness the full power of messaging, and spotlights some brands that are already making waves in this space. If you'd like a recap on all things messaging, take a read of our latest Shorthand on B&T: https://lnkd.in/gbtVZuJv

This episode, we hear from some industry legends, including Rose Herceg, Oli Moore, Jonathan Waecker and Daniel Walton (spotted here mid-interview with our own Akansha Singh).

Find Connected on Spotify, Google, Apple, or wherever you get your podcasts.

03/05/2022

Do you prefer to send a text or to pick up the phone? 💬🎙

This question is exactly what we tackled this week on Connected, created by Meta and produced by Clear Hayes. The latest episode takes a look at messaging, with host Dan Monheit investigating just how messaging has become the go-to form of communication for most of us.

Thank you to our incredible guests Brian McCullough, Meg Coffey, Claire Madden and Oli Moore for their time speaking to us.

You can find the podcast on all major podcast platforms, including Apple, Google and Spotify here: https://www.facebook.com/business/m/anz-connected-podcast

29/04/2022

Putting the leg (work) in legends and bringing SXSW to Sydney. 🏃‍♀️🤳

Our very own Akansha and Alex took to the stage last night to showcase some key marketing and media trends they learnt at at the annual session. From the new age of gathering to identity in the metaverse, there was plenty on the agenda and even more to discover.

A special thanks to fellow speakers Greg Graham and Sarah May, in addition to Adrianne Nixon and Mastercard for organising a wonderful event full of insights - we can't wait for the next one!

26/04/2022

Episode three of Clear Hayes-produced podcast has just dropped, and this week we're talking...goldfish? 🐟🎙

"Give Me Your Attention" debunks some of the biggest myths about the topic (including that human attention span is shorter than a goldfish) and proves why all advertisers should be paying attention to, well, attention.

Big thanks to Karen Nelson-Field PhD, Faris Yakob, Lisa Ronson, and Andrew Ford for speaking to us on this episode. Plus, check out our handy episode recap with interview excepts on B&T: https://www.bandt.com.au/connected-by-meta-how-not-to-get-duped-on-attention/

As always, find the podcast on Apple, Google, Spotify, or wherever you like to listen.

13/04/2022

New week, new episode! 🍪🎙

That’s right, the second episode of has just dropped on your favourite podcast apps!

We're particularly proud of producing this episode, as we had to look into the crystal ball and answer the question on everyone's minds: "Just what are we going to do when the cookie crumbles?"

Big thanks to our guests G*i Le Roy, Rose Herceg, Meta’s Ian Stone, Meg Coffey and Spotify's Belle Tayler, who lent their expertise to this episode and dived right in.

Plus, check out our latest Shorthand project - we pulled together a handy interactive timeline and episode recap on B&T - it’s fresh off the press: https://lnkd.in/gC7x5FVU

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Tuesday	9am - 5pm
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Thursday	9am - 5:30pm
Friday	9am - 5:30pm

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