07/07/2022
Gemstone appointed Encubators to develop and execute integrated social media campaigns for brands. The campaign's primary objective is to promote the brand's image and exposure among Chinese consumers in Sydney, Australia, and increase online and offline class orders and bookings.
In order to increase Gemstone's social media exposure and gain more attractions from customers on the Little Red Book, KOLs are selected with multiple identities, including parents, family, office workers, female and lifestyle bloggers, etc.
Gemstone means "precious stone" in English. Every child is a precious stone that needs comprehensive thinking education and aesthetic development to become a shining gem. Gemstone believes education should be future-oriented and face the changing global competitive landscape. The competition among countries in the world, in the final analysis, is the competition for national creativity. The comprehensive development of children's creative thinking has become an essential point of education in the new century.
As the postman of children's wisdom and the pioneer and explorer of children's thinking development, We combine the international leading ORDA and GABE curriculum materials and enjoyable teaching AIDS, a professional evaluation system, and caring, experienced teachers.
This KOL event has dramatically increased the discussion of Gemstone's products and enhanced the brand's reputation and authenticity. It also increases engagement on the brand's social channels and booking channels.
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