Craigontoast

15/03/2026

22/02/2026

Get it

18/01/2026

When life doesn’t feel like chaos don’t panic, just make your own.

16/06/2025

News
Advertising income from social media content is set to generate more revenue this year than content from traditional media companies, according to research from WPP. This marks a “huge cultural shift” in media consumption and where audiences are spending their time and attention.
https://www.theguardian.com/media/2025/jun/10/social-media-creators-to-overtake-traditional-media-in-ad-revenue-this-year

Insights
The gaming landscape continues to evolve at a breakneck pace, reshaping how audiences engage with media and, in turn, how marketers approach their strategies. These are key trends are informing gaming campaign strategies.
https://www.activisionblizzardmedia.com/blog/gaming-industry/gaming-in-2025-advertising-trends

Bonus: From Gen Alpha to Gen X, discover how brands are leveraging platforms and games across landscape to engage different audiences.
www.contentgrip.com/gaming-marketing-across-generations/

Platforms
Pinterest has outlined its latest timeline ranking model update, which now factors in a broader history of user interactions, in order to better understand each person’s likely interest shifts over time.
https://www.socialmediatoday.com/news/pinterest-updates-ranking-model-with-more-data/750122/

Content Highlight
From the powder on the googles to carving through backcountry, Arcteryx keep capturing attention simple and immersive, putting put us in the Thredbo skiiing experience to drive competition entries.
https://www.tiktok.com//video/7498935537240214792

Brand of the Week
The Transportation Security Administration (TSA) may be a US government agency, but like their Instagram bio says, they deliver so much more. TSA bring ‘Travel Tips and Dad Joke Hits' for a strong social game to be admired
https://www.instagram.com/tsa/

13/02/2024

Was great meeting the team at to talk all things . Sharing some of the simple ways we can all help and support each other when we’re struggling through the rough patches.

Bringing understanding, and some level of confidence to spot the signs and start conversations to our , , work and those around us might not lighten the load, but a bit of extra care when it’s needed can lighten the day.. and that can help shake up how we see and feel about the challenges in our hands.

It’s so easy not to realise or feel the impact or meaning you’re having on the people around you, and surprising me by showing it and making these for their socials caught me off guard. The awesome the team gave me was feeling valued and like i meant something to you them.. things I don’t remember feeling for a long time… maybe it really is the year of switching gears.. fkn finally 💛😍.

25/08/2023

Now remember kids, safety first..

Slug it before you dunk it,
Its a whole lot more fun for everyone.

17/08/2023

When people forget you’re the centre of attention.

27/07/2023

This is an interesting one.. for me anyway.. so bare with me as I self indulge, or scroll on 🤷🏼‍♂️

At our r u ok Ambassador conference, and with campaign up and running in lead up to the day this year it has me really thinking about the question of self worth that’s been on my mind for a long long time now.. and whether I’m really in a position to jump in and talk the way I have for R U OK? since 2017.

I was looking at my lanyard and thought occurred to me that my name used to mean something to me, and make me feel a sense of good.. tied a lot to the variety of things I do and what I guess you’d call achievements.

A few years of having all that and more stripped away, and falling further and further away from feeling a life, and now it’s not that my name doesn’t feel like anything, but what used to feel like an asset now just feels like a very heavy liability.

I don’t know what the f**k I’m even doing any more.

Don’t need replies or nice sounding, but ultimately empty, sentiments.. this is just a thought of a whole lot of lost meaning and value that hit me.

24/06/2023

On the guard of honour because you can’t even go to the AFL without making a scene..

20/03/2023

Classic Monday

19/01/2023

Ok universe, I think I get it. Imma take all this constant rejection as telling me it’s time to get back to my talent, writing, acting and modelling roots...

Like, that’s the hint.. right?

25/11/2022

Sunsets and suits