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Étoile Digital

~ Helping female entrepreneurs connect & convert through effective social media marketing & web design
💸 Monetize your digital presence

18/04/2023

Are you looking to make your website stand out from the competition? Your USP is the key!

Your Unique Selling Proposition (USP) sets your business apart from the rest. It's what makes your brand unique and memorable. Using your USP effectively on your website can make a massive difference in attracting and converting customers.

Here's what you can do:

✅ Use it on your Homepage
Capture the attention of your website visitors. Communicate your value and what makes you unique. Remember, you only have less than 8 seconds to make that great first impression.

✅ Use it on your About Us page.
People love stories so why not share your brand's mission and history.

✅ On your Product Page.
Share what makes your products unique by explaining the benefits and features of your products. People love to know what transformation they will experience by using your products.

✨Bonus reminder ✨
Keep your USP consistent across all your brand's touchpoints and social media channels to make sure your brand recognition and reinforce your USP.

Did you find this helpful? Let me know in the comments!

11/04/2023

Hey there, Shopify store owners! Are you struggling to get the sales you deserve from your online store? You're not alone! Here are a few common mistakes that could be holding you back from getting those sales:

❌ Your website has slow loading times, a cluttered layout, broken links and poor mobile optimization. These can all turn customers away and click that exit button.

❌ If your website looks spammy or lacks important information like clear policies or customer reviews, potential buyers may not trust you enough to make a purchase.

❌ Don't leave your customers guessing - provide detailed product information and high-quality photos to help them make informed decisions.

❌ Your website's copy is not aligned with your brand identity. If your messaging is inconsistent across pages, it can confuse your visitors about what your business is about or what you stand for.

❌ Your brand looks the same as your competitor. If you have weak branding (identity and messaging), it can be hard to differentiate yourself from competitors. It's hard to build trust that way.

That's it! Did you happen to see these on your website?

The good thing is that you can now start improving your Shopify store. Watch out for my next post and let's talk about how we can solve these.

If you're not sure whether your Shopify store is GUILTY of any of these mistakes, send me a quick DM with the word AUDIT and I'll see how I can help you improve your store and boost your sales.

✨ Let's make your Shopify store shine! ✨

14/03/2023

Are you ready to learn about a common e-commerce mistake that I often see? Here it is...

💢 NOT IDENTIFYING YOUR TARGET AUDIENCE 💢

Many business owners and e-commerce brands I speak with don't know their target customers. It makes sense why they are having trouble generating sales.

So here is a quick piece of advice for aspiring entrepreneurs and e-commerce businesses.

✨ INVEST IN MARKET RESEARCH ✨

1. Learn about your target market and whether they actually need your product.

2. Communicate with them and understand what makes them tick.

3. Design a marketing strategy that prioritizes your target market.

Knowing and understanding your target market will help you to create an experience that appeals to them and a brand message that encourages repeat purchases.

How about you? What is your number #1 question when it comes to building and growing your e-commerce business? I’d love to share my knowledge with you so ask away!

11/02/2023

✨ Shopify Editions Winter 23' is here! They just made 100+ amazing product updates and made selling even easier!

We summarized some of the features that would really help Shopify merchants, DTC e-commerce brands, and business owners improve their conversions.

👀 Read the Carousel Post to learn more! 👈

Happy Weekend!

Source: https://rb.gy/3z5ntb

29/11/2022

✨️ Rebrand Alert ✨️

I wanted to do this for so long. If you've been here, you probably already know that when I first began providing design and development services, I did so using my name, as most freelancers do initially.

And as I became more mindful, I realized that although the studio is an extension of myself, it's not about me or my services. More story about that in the coming days. 😉

Our mood board was intentionally made to reflect what we value the most - authenticity, confidence, empowerment, excellence, and growth.

Did we achieve it? Share your thoughts in the comments. I’m curious. 😊

19/05/2022

I can remember when I first thought about going into freelancing.

I used to be so afraid when dealing with clients. I had so many fears about "clients from hell" or "abusive" clients.

🤔 I wondered if it's really possible to work with soul-aligned clients.

🤝 Clients who see your value, treats you as a partner and believes that you're someone who can help them grow their business.

As I finish my strategy document today, I remembered one thing that really stuck into my mind.

💖 DO NOT UNDERESTIMATE YOURSELF. DO YOUR BEST AND ALLOW YOURSELF TO SHINE! 💖

These exact words were from my client. And it really made me feel SO BLESSED & ABUNDANT! 🥰 I realized just how blessed I am to have kind and amazing clients since day 1 in freelancing! ✨️

And so, if you're reading this. Know that you're an amazing human being and always believe in yourself! Keep going!

-
💚 Alyssa 💚

03/09/2021

👉 When it comes to selling beauty and cosmetics products online, using high-quality photos is not good to have, but a MUST HAVE.

😞 Unlike visiting a physical store, customers cannot fully experience your products.

✨ By providing high-quality photos, you get to allow your customers to "virtually experience" your product. They can't touch, smell or even swatch the products.

📸 That's why it is essential to use professionally shot photos. You can choose between individual shots, lifestyle shots, or detailed shots.

✋ Avoid free stock images as much as possible because using these can easily make your Shopify store too generic.

💚 Hope you found this helpful! Happy weekend! 💚

02/09/2021

🤔 What's the first thing that you're checking when you want to buy something online? 🛍

Aside from the specifications and price, most of us would check the customer review of the product.

✨ Customer reviews and testimonials are both examples of social proof.
Social proof marketing is one way for us to show our potential customers how valuable our products are. It also serves as evidence that people buy our products.

And because it's just human nature to follow the actions of others, showing social proof will bring trust and credibility to your brand, making it easier for you to make a sale. 🛒💸

If you're an e-commerce business owner, what's stopping you from using social proofs in your Shopify store? Comment down below! 👇

01/09/2021

💚 SEPTEMBER IS FINALLY HERE! 💚

For most people, it feels like the holiday season is just around the corner. ❄️

But for business owners, it means that it's now time to plan for SALE SEASON! 🛒

Black Friday Sale is just around the corner and almost every business will find a way to get a head start on their holiday sale to maximize profits. 💸

If you're still clueless and confused about the things you need to prepare to GET MORE SALES on your Shopify store or how to get started, watch out for some great tips coming your way in the coming days!

11/03/2021

How to stand out from the crowd?
There are already thousands of freelancers out there, what makes you different?
My simple answer is just be yourself.
💫 Don't waste your time comparing yourself to other successful freelancers. Instead, be genuinely happy for their success and be inspired.
💫 Focus on yourself and don't ever be afraid to take action everyday.
💫 Be genuine in every action that you take. Because people will easily sense and feel if you're saying the truth or just faking it.
Just keep doing your thing and eventually you'll shine like a star. 🌟

10/03/2021

When I was just starting as a freelancer, I would always tell myself that I'm not good enough. Just like everyone, I also had my fair share of the famous impostor syndrome.

😔 I kept doubting myself and feared that no one would ever trust me.

🤗 Until one day I met this beautiful and talented designer, Aia of .studio. We worked on a Shopify project. I'll always be grateful for the trust! And thank you so much for the kind words and for appreciating my work!

💫 My point here is, it doesn't matter if you're a beginner or a pro. Most of the time our doubts and fears would be the biggest hindrance to success. If you stop believing in yourself, then who would?

P.S. Tag your #1 fan in the comments below! Don't forget to say thank you! 💗

12/02/2021

But Alyssa, do I need to have a website? I mean, I can always use my social media account to share my work and products...

💭 Remember Myspace? How about Friendster? These are all social networking sites where we used to share our thoughts and ideas. Some even sell on these platforms. I know many successful brands who started selling there.

🤔 But hey, what happened to these platforms? They're all gone! 🥶

🤐 I'm not saying all social media platforms will be gone soon but... What would you do if Facebook or Instagram shuts down tomorrow? What would happen to all the ideas, products, and assets that you built all this time?
👌 The beauty of having your website is it's yours. Whatever happens to the world around you, your website is here to stay.

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http://www.alyssaalviz.com/

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