One Stop Digital

16/01/2026

I think Gemini should have a solution to compete with Atlas, which is already available in Australia on macOS. Windows, soon to come.

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

21/05/2024

New creative asset generation controls

Google AI is helping marketers engage consumers with new creative features, immersive formats, and Search Ads opportunities.

16/11/2023

Google Ads turns 23: A look back at the biggest changes in search

A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.

16/12/2022

Have seen good results, but off al lot of branded keywords. Definitely needs more transparency.

Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. Fast-forward to

01/08/2022

Google Ads vs AdSense. The difference, How they work. All you need to know.

Overall, Google Ads is effective in reaching potential customers and growing a business. It helps businesses control their spending and improve their results.

18/06/2022

Some big changes coming to YouTube ads

https://www.cnbc.com/2022/06/13/google-offers-to-let-ad-rivals-place-youtube-ads-in-eu-antitrust-probe.html

14/04/2022

Google Ads Editor version 2.0 is now available. This version includes support for Performance Max campaigns, shared audiences, custom actions and action triggers, conversion goals and more.

24/01/2022

Transparency is key. Being able to see where ads have served is good, but to see actual click data would be better. Hopefully, they will include click data in the future.

Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received.

16/12/2021

These photos tend to be generic and are obvious to spot. If possible, it's always best to use your own original photographs.

In a series of updates to image extensions for Google Ads, a selection of stock photos can now be used when previously they weren't allowed.

16/10/2021

Yeah, totally makes sense. Is anyone really still using last-click attribution?

The move is the latest in the broader industry shift away from traditional data attribution techniques.

16/09/2021

More Automation Options for Display Ads merging Google’s Smart Display campaigns and regular Display creation into one flow.

The new tools provide more automation options for Display Ad targeting, which could help to drive improved results.

16/08/2021

Google Ads Editor Rolls Out New Features

Google Ads released a new version of Google Ads Editor with a slew of new features. Here's what you need to know!