30/05/2026
Writing financial blog posts but getting zero traffic? Your headings might be confusing the search engine.
Imagine you are a financial adviser writing about superannuation. You need Google to know exactly what your article covers.
Here is how to structure your headings:
✅ H1 is the main title. You only get one per page. Think "How to Maximise Super Before EOFY".
✅ H2s are your main sections. They break the post down into major topics.
✅ H3s are for the details. Use these for smaller points under your H2s.
Google scans these tags to understand your content. Structuring them properly helps your posts rank higher and makes them much easier for clients to read.
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