25/10/2021
What is Instagram’s shadowban?
The term “shadowban” exists since 2006, but just spread for digital public recently. By definition, a shadowban is when an user is blocked on a social media without noticing he was banned.
Above all, remember that Instagram is performing an algorithm updates since june 2016. Because of that, many accounts felt a huge decrease in engagement. But, the fact of that your engagement isn’t going as well as before, doesn’t mean necessarily that you were affected by shadowban.
Allow me to explain: an Instagram shadowban happens when your hashtags becomes “invisible” in discovery tab. In other words, you can use hashtags normally, however, your posts will only be shown on your followers feeds. Which, basically, ends the whole purpose in using strategic hashtags to gather new followers for your posts.
So, your images cannot be seen in hashtags feeds of people who DON’T follow you, reducing, therefore, your profile’s reach and making it harder to catch up an audience that is not yours yet.
