26/04/2026
Are you earning less from your ads for the same spend?
Meta CPMs rose between 8% and 38% in 2025 depending on your industry. That part's pretty much out of your hands.
What I've found is there's a lever a lot of brands aren't pulling that doesn't require a cent more on ads. And it's probably not what you think.
The average store converts at 1-2%. Top performers hit 5%+. Same traffic, very different results.