Heena Je

Packaging / Graphic Designer
(Branding, Logo, Packaging, Brochure...)

24/08/2023

It was an exciting moment that I could proceed with the EVERMORE brand team on this project. Creating design solutions and expressing these solutions as design elements is always interesting! What do you think of this design? Feel free to share your opinion :)

24/08/2023

Get ready to dive into the world of Evermore's Inner Beauty line like never before. It was all about infusing fresh energy into the packaging while keeping that iconic Evermore charm intact. Navigating the world of duty-free retail, I crafted a front label that's a masterpiece of quick engagement and clear communication. And for key ingredient, marine collagen, I made sure it takes the spotlight through visuals that tell its story in a whole new light. This design journey was a perfect harmony of tradition and innovation, resulting in packaging that both Evermore enthusiasts and newcomers will adore.

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23/08/2023

Introducing the incredible Evermore brand, straight from the heart of Australia, where a wellness-driven lifestyle is more than just a goal – it's a way of life. From the vibrant shelves of duty-free shops to the click of your favourite e-commerce sites worldwide, Evermore is spreading its magic far and wide. I've had the incredible opportunity to be part of this journey, crafting designs that showcase the meticulous artistry behind every product.

My latest venture led me to reimagine the packaging for Evermore's revolutionary Inner Beauty raw material range, pushing boundaries while staying true to the brand's roots. I collaborated in shaping a design that captures the spirit of the next generation, yet remains timeless like Evermore's essence. Our mission? To fuse innovation with tradition, seamlessly merging the old and the new. With a special focus on duty-free shoppers, I ensured the front label speaks volumes, instantly communicating the amazing qualities of the product. And let's not forget the star of the show – the 'marine' collagen, the secret ingredient that makes this line truly one-of-a-kind.

30/07/2023

Re-designing a package is always an exciting project that requires careful consideration. When it came to this propolis toothpaste project, my main focus was on creating a "Premium Line" that would elevate the product from its initial perception as an ordinary supermarket toothpaste.

Packaging design offers endless opportunities to convey the concept and brand story. It goes beyond illustrations, typography, and colors; it extends to printing effects, paper textures, and more. This uniqueness sets packaging design apart from other design industries.

Being able to share my expertise on the printing process brought me true happiness! It's always fulfilling to explore the intricacies of bringing a design to life!

29/07/2023

Toothpaste Packaging & Branding Design

Dr. Raphacell had a clear vision of a premium toothpaste package that effectively communicates the authenticity and reliability of their propolis-based product. It was truly a joyous experience to collaborate with a team that is deeply passionate about their product and committed to maintaining its exceptional quality.

Having worked extensively in the Supplement Industry, I often encounter situations where I need to portray popular ingredients (such as propolis, vitamin, etc.) in different ways, depending on the brand's story and marketing objectives. It can be a challenging process to constantly explore new visualizations, but the rewarding and happy outcomes make it all worthwhile. 💪

28/07/2023

Toothpaste Packaging & Branding Design

I was overjoyed when I received the opportunity to work on Dr. Raphacell's Toothpaste Project, as it allowed me to re-brand the entire package! It was a great chance for me to handle the entire project, from designing the packaging to managing the printing effects and finishes.

Dealing with the printing process can be a challenge, especially when working with manufacturers in different countries. In today's digital era, we need to find ways to effectively manage the printing process without the convenience of face-to-face investigation.

Have you ever encountered any issues related to printing? I'd love to hear about your experiences and challenges!

27/07/2023

I'm delighted to share this Project Overview! In the world of FMCG packaging design, I strongly believe that packaging should have its own identity and compelling marketing points.

While visual illustration may not be essential for every packaging design, I firmly believe that it can powerfully and directly communicate a message to customers.

Personally, I have always been passionate about visualizing the function and ingredients of products. It was truly a fantastic experience collaborating with The Perfectlife team, who shared the same perspective as mine.

What are your thoughts on Visualization in Packaging Design? I would love to hear your insights!🤩

26/07/2023

Health Supplement Brand Packaging & Branding Design

Navigating the challenges of bottle design was an exciting journey. With The Perfectlife being a global brand expanding into new markets, we needed a design solution that would make their bottle products stand out internationally. Our goal was to create a simple yet captivating design that would not only appeal to customers but also align harmoniously with the box packaging. It's been an absolute pleasure collaborating with The Perfectlife team to find the perfect solution!

Let me know what you think✨

16/07/2023

Supplement Packaging & Branding Design

I'm absolutely thrilled to showcase my latest design collaboration with the incredible 'The Perfectlife' brand. Working on this project has been an absolute joy, and I couldn't be happier with the results.

Visualizing each ingredient was no easy feat, but with determination and creative finesse, we brought them to life! In the world of supplement packaging, I believe it's crucial to strike the perfect balance between marketing points and branding.✨

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Sydney, NSW

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http://gdayheena.com/

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Heena Je

24/08/2023

24/08/2023

23/08/2023

30/07/2023

29/07/2023

28/07/2023

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26/07/2023

16/07/2023

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