Douglas Street Agency

27/06/2022

With Google's three-strike policy announced last year, advertisers have a new priority: understanding ad disapproval causes — and how to fix them.

Sometimes we make mistakes that can lead to a disapproved ad, other times Google detects policy violations. And sometimes, Google just plain screws up and makes you pay for it.

Swipe to learn the common causes of disapproved ads, how to appeal them, and the fastest ways to get your campaign back on track!

Got questions? What other topic would you like to learn more about? Let me know in the comments below!

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20/06/2022

How are Ad Grants served in an auction?
Ad Grants show under paid Ads and can be often bumped out of the auction all together.
Complement your Ad Grants account with a paid strategy on your most important keywords. ⚡️

13/06/2022

Here is a list of signs that may indicate you’ve graduated from Google Ad Grants and are ready to move to paid Google Ads as the next big step for your business.

If you’ve been meaning to level up your business or charity in 2022, dont miss out! Apply to work with us through the link in our bio.

05/06/2022

📉 😬 Bounce rates, page views, session duration.... decoding your site analytics can feel like trying to learn some foreign language.

It’s a lot of charts and graphs and weird terms (keywords can have tails?), but when you speak the language, these data points have a LOT TO SAY. 🎙️

We’ve learned that analytics / data can tell you:

→ The areas of your site people aren’t ever visiting (often the ones you REALLY WANT THEM TO)

→ The pieces of content driving the most new users to your site (so you can create more!)

→ How much time people are spending on your site (if it’s a lot and they’re not buying, you probably need to adjust your messaging)

→ If people are visiting your site at all (No? Site traffic is down overall? Okay, gotta find some ways to increase that!)

→ Reasons for slow sales seasons (low traffic, high bounce rate, long page load times, few returning visitors…)

But to get those valuable insights, you, uh, need to understand the source.

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Comment below if this was helpful (so we can create more stuff like this!) and you like this post, would you take a sec and give it a save or a share?

29/05/2022

Here are just some of the benefits of doubling down on Google Ads for your nonprofit or charity.

✔️ Attract donors, raise awareness for your organisation, and recruit volunteers with advertising on Google Search.

✔️ Use it as a stand-alone channel to scale and grow rapidly.

✔️ Reach new people you may not have reached on organic or paid social media alone who are already interested in your cause or product or are searching for similar things.

Considering Google for your nonprofit or charity and want to get started? Let’s chat!

22/05/2022

The Google Grant essentially gives you access to a monthly advertising account with $10,000 of Google Ads credit.

$10k of free ad spend – pretty great huh?

As a registered nonprofit organisation, you could take advantage of the Google Grant programme right now.

Swipe to find out a few of the benefits of the Google Grant programme.

15/05/2022

Let’s take a short trip down memory lane!

Want to know how Douglas Street came to be? Have a swipe through to see. ⚡️

09/05/2022

Digital marketing can help nonprofits reach audiences at scale, with highly targeted, measurable solutions that deliver on goals nonprofits care about.
Savvy nonprofit marketers are capitalising on the opportunity in digital - in fact the average YoY increase in digital ads investment was 24%.

Are you ready to leverage your nonprofit with digital marketing and google ads? Let’s chat ⚡️

02/05/2022

Are your ideal audiences using these sites?

Did you know Google Search Ads can appear on..

✔️http://Google.com

✔️ Partner Search Sites Like http://Forbes.com

✔️ YouTube Search

Google is the most popular website in the world. With over 259 million unique visitors and 4.8 billion daily interactions (2020).

Google Ads increase leads by putting your business right in from of the people needing your product/services.

The best part is, Google Ads use a pay-per-click method, meaning you’ll never go over budget and you’ll have actual, measurable results.

If your ideal customers or audiences are using any of these platforms, Google Search Ads may be a great marketing channel for you. Let’s ensure people can find you when they are searching for you.

Want to know more about Google Ads? Feel free to send us a DM!

24/04/2022

is a Sydney based arts company that provides professional development for artists with intellectual disability.

Prior to signing on with Douglas Street, Studio A were achieving a 5% Ad Grant utilisation, this meant they were missing USD $9,500 (AUD $13,000) of potential free Google Ads a month!

We implemented comprehensive conversion tracking to measure online art sales and built new campaigns targeting donations during tax time, online art sales during retail peaks and creative services opportunities like murals and commissions for their artists.

After 3 months with Douglas Street, they’re consistently utilising 95% of their Ad Grant, driving 25,000 ad views and 2,000 website visits, then ultimately converting these into donations, sales for their artists and engaged brand followers.

If you’re a social enterprise, looking to grow your digital marketing through Search and YouTube, get in touch today.

Slide 1: Guy Fredericks & Laura Jones
Slide 2: Studio A (Mathew Calandra, Emily Crockford, Annette Galstaun, Lauren Kerjan, Jaycee Kim, Catherine McGuiness, and Meagan Pelham) - Mural, 'Love Owls and Mermaids Singing in the Rainbow Pop', 2020.
Slide 3: Emily Crockford - Westpac Mural, 2019

18/04/2022

11/04/2022

The ‘s mission is to brighten the lives of sick kids. 💫That's why for over 30 years they’ve worked in partnership with health professionals to bring the fun, joy and laughter that helps sick kids be kids.

It’s been a privilege working with the Starlight team to utilise Google Ad Grants to their full potential in order to drive meaningful results, like donations and volunteers through Google Search advertising. Being able to utilise these grants to their full potential and monetary value means being able to impact as many lives as possible. ✨