Mindesigns

10/05/2025

Big thanks to Zac and The Finn Group team for the trust and collaboration!

10/05/2025

Big thanks to Celine for the glowing feedback! It’s been a pleasure working with GCB Doors & Windows.

29/03/2025

First award Finalist for #2025. Well done to the entire Mindesigns Team. Award announcement coming soon!

29/03/2025

A big thanks to Forum 4 Business Growth and Dr. Samantha J. Horseman for hosting a fantastic event on AI and how it's shaping the future for local businesses in Cairns.

It's great to see how many businesses in our community are interested in adopting AI and staying informed about its benefits and solutions as they emerge.

I'm looking forward to seeing more people join our community and drive the innovation more profoundly into our identity as a thriving and growing city.

01/08/2024

We just launched a new video that will make it much easier to plan your digital marketing plan step-by-step.

Especially if you need a refresh.

To download our digital marketing template, please use this link - https://mindesigns.com.au/the-sticky-fix-digital-strategy-template/What the digital market...

30/05/2024

Thanks, Andrew Griffiths, for a very insightful presentation on digital marketing and future proofing your business!

Our team really appreciates your knowledge and expertise! We will surely get a copy of your new book 📖 😀

01/02/2024

From no website visitors to an average of 300 per day. Thanks Rudi for the testimonial!

17/01/2024

Mindesigns Summit!

What a great way to celebrate our achievements and growth this year, team. The results we achieved and shared at the Summit were extraordinary and, in some cases, just unbelievable.

As you have seen, our visions for the company and the reasons behind them are closely aligned. We all want to drive positive change through tech innovation at Mindesigns. We are united in this goal, and with this clear path, I am sure we will continue building amazing solutions together.

02/11/2023

You can’t fish without a hook!

If your Facebook ad doesn't begin with a hook that captures your audience's attention in a second, you've already lost this game.

Attention spans keep shrinking exponentially year by year, and some people now even have a shorter one than fruit flies!

Ok, we're exaggerating, but you get the idea.

Try to write a good hook in the comments below.

25/10/2023

The is undoubtedly the biggest cultural and economic hit of the year and there's no wonder why!

With a marketing budget of over $150M, it was just impossible not to know about the film's release and be swept by the pink everywhere.

This is one of the largest marketing budgets ever reported in Hollywood and it even eclipsed the movie's very own ($145M) budget!

The road to becoming the highest-grossing Warner Bros movie was padded with a true 360-degree marketing campaign that included EVERYTHING you could think of. Really.

The teaser campaign started with a simple, but incredibly effective invasion of hot pink billboards around the world because who doesn't recognise that very characteristic shade of pink?

The following activations only got bigger.

One of the most effective elements of the campaign was creating an easy-to-use avatar generator that literally took the internet by storm. In a matter of hours, half the internet had updated their profile pictures to the unmistakable Mattel logo featuring their very own personalised pictures. This meant everyone and their mom was literally doing free viral promo for the movie!

Another stroke of genius was making every Barbie-related Google search turn the ubiquitous search engine pink. As curiosity about the movie increased, so did searches about those involved in it. With the implemented Google changes, those results were now also branded!

Taking over the internet wasn't enough for this campaign. They also took over the real world with more branded collaborations than anyone has ever seen (even Burger King had a Barbie burger that featured hot pink sauce!) and experiences you'd be lucky to visit. Like that Malibu Barbie Dream House that was listed on AirBnB!

If that wasn't enough, the cherry on top came with the press tour and premieres where Margot Robbie, treated the press and audiences to seeing her as a real-life , wearing classic styles that were taken from Barbie dolls of the past.

This marketing campaign is a master class about pushing the boundaries of what branding can do and getting audiences involved. What was your favourite part of this campaign?

19/10/2023

You could be making a huge mistake!

Seriously.

Neglecting your LinkedIn presence could be costing you business leads and career opportunities!

If what's keeping you from posting more is that you don't even know what to post, don't worry.

We're sharing the most essential tips and less-known secrets you need to succeed on the platform.