Sonya Choi La Rosa Coaching

Sonya Choi La Rosa Coaching https:www.sonyachoilarosa.com This work is for senior women who are valued for what they deliver but not positioned for what they could lead.

SONYA CHOI LA ROSA
LEADERSHIP PRESENCE COACH
Partnering with women in leadership to own their presence through leadership coaching, personal brand strategy, human design insight and stye. Partnering with women in leadership to own their presence as they step into bigger rooms through strategic leadership coaching, brand and style. I help senior women close the gap between their capability and how

they're experienced in high-stakes corporate environments, through strategic integration of leadership identity, positioning, and style. With 25+ years in corporate leadership (tech & financial services), I created the 3D Impact Framework™ to solve what traditional leadership coaching misses: the internal-external alignment that makes your authority undeniable. ICF ACC Leadership Coach | Brand Strategist | Human Design Specialist | Style Strategist

SERVICES:
- ASCEND Strategy — Premium 1:1 intensive for complete transformation
- ACTIVATE Blueprint — Core transformation program
- Leadership by Design — Strategic diagnostic session

PRESENCE IS STRATEGY | STYLE IS A SIGNAL | BRAND IS HOW YOU LEAD

This shows up in almost every coaching conversation I have.She has the body of evidence a long career builds. She picks ...
11/05/2026

This shows up in almost every coaching conversation I have.

She has the body of evidence a long career builds. She picks up on tone shifts in a meeting before anyone has finished speaking. She knows, before she can articulate it, that the brief she’s been handed isn’t quite right, that the dynamic in the room has changed, that the person across the table isn’t actually with her. Then she watches herself reason her way past it.
 
The label we typically attach to this disconnect is confidence, the advice is always to develop more of it, to assume the issue is internal doubt or lack of capability. After watching a lot of leaders move through these moments, I’d say the ones who look genuinely solid aren’t the ones without self-doubt, they’re the ones who’ve learned to read their body’s signal as information rather than as something to manage around.
 
Many leadership conversations about decision-making work at the wrong altitude. We talk about frameworks, pros and cons, sleeping on it, asking trusted advisors. All of that has a place, all of it sits on top of a more foundational layer that most women in leadership have been trained, often without realising it, to override.
 
I’ve spent eighteen months of my own career paying tuition on this lesson, in a misaligned collaboration I should have walked away from in the first conversation. What I learned wasn’t really about the collaboration itself, it was what it actually costs to keep saying yes when your whole system is saying no.
 
The full article is on Substack this week, including what I see now in nearly every leader I work with, and why working with both your body and your brain instead of forcing them to compete is one of the most underrated leadership skills there is.
 
Read the full article on Substack → https://lnkd.in/gnsYWzAc

You've probably got one room sorted. The messages above are about the other ten where your leadership perception is also...
04/05/2026

You've probably got one room sorted.

The messages above are about the other ten where your leadership perception is also being formed, and what the women who carry consistent authority across all of them are actually doing differently.

Full episode tune in on your favourite provider.

Charlize Theron walked into her NYC premiere this week in head to toe black and owned every centimetre of that street. I...
23/04/2026

Charlize Theron walked into her NYC premiere this week in head to toe black and owned every centimetre of that street. It was a masterclass in main character energy.

I’ve been watching the same thing play out here in the CBD all week. Black pants and white top. Black skirt and pink shirt. Black dress. The city has been full of it and all of it working.

But here’s what I’ve been thinking about on my walk this morning. Everything black does, another colour does it just as well. The thing is that most of us default to black without ever testing what else could hold that space for us.

For me it’s navy. I use it exactly the way other women use black. For me a natural face is me face if I wear black it drains not only my face but my energy too, for others it works.

This autumn I want to challenge you to pick your version. Not black. The colour that does the same job but you feel the energy lift in you and the room. Your leadership identity, Your expression and your impact are interconnected.

DM COLOUR and I’ll send through alternatives to what you are using based on your leadership identity.

It’s mid April and Sydney is still giving us warmth, and I’m not arguing with it. Today it’s a chocolate ribbed top, moc...
17/04/2026

It’s mid April and Sydney is still giving us warmth, and I’m not arguing with it. Today it’s a chocolate ribbed top, mocha cotton skirt, the chocolate belt that’s been on rotation all season, and gold woven ballet flats I’ve loved more than I expected to this season.

Every season there’s a colour I lean into more, and this one has been mocha and chocolate across everything, which makes sense because they’re my natural warm tones.

When you dress in your own palette it doesn’t feel like an effort, it just feels settled.

The framework has stayed the same, lately two basics and a statement. It’s the kind of thing that once you find it, you stop questioning it. Then something shifts, getting dressed stops being a decision and starts being an expression of who you are as a leader, your identity already doing the work before you’ve walked into the room.

Found this beautiful Scanlon shirt while I was out. That pleat detail is the kind of thing that reads as interesting without announcing itself. Might be the next statement piece as the temperature finally turns.

What’s going to be yours?

Researchers removed a scar from someone's face without telling them. The person still walked into every conversation bel...
12/04/2026

Researchers removed a scar from someone's face without telling them. The person still walked into every conversation believing they were being judged. These slides break down why that dynamic mirrors what happens in corporate leadership when you're taught to perform presence rather than lead from who you actually are.

Tune into episode 97 for more.

The smoothie is made and I’ve got an hour before my next meeting. Striped shirt, tailored navy pants, cream belt, pearl ...
10/04/2026

The smoothie is made and I’ve got an hour before my next meeting. Striped shirt, tailored navy pants, cream belt, pearl studs, ballet flats.

No jacket because it’s still warm enough not to need one, and I’d rather feel comfortable in what I’m wearing than dressed for what the room might expect.

The pants are five years old. The shirt, less than a year. The shoes, three years. The earrings, twenty years.

Business casual, my way.

Business casual means something different to everyone. For some it’s sneakers and a t-shirt under a suit. For me it’s this, fabric that feels good, a shape I know works, colour that stays tonal, and enough intention that my leadership identity reads the same as it does anywhere else.

Business casual is often where the women I work with overthink or underthink it entirely. The freedom in the brief is actually the point, it’s an invitation to decide what your version looks like rather than defaulting to what the code implies.

The brief says business casual. What it looks like when it’s entirely yours is the only question worth answering.

09/04/2026

My client has the boardroom dialled. The industry dinner? The school event? Not as comfortable.

Most women in leadership have one room sorted. Usually the meeting room. They know how to dress, how to carry themselves, and how to land a message in that environment. But leadership perception doesn't only form in the boardroom. It forms in the hallway conversation after the meeting, at the industry dinner, at the school event where you happen to be standing next to three other senior leaders.

Every one of those is a presence moment, and many women have a strategy for one of them.

The women I've watched carry consistent authority across 25 years weren't performing different versions of themselves for different rooms. They were choosing which facets of their leadership to bring forward depending on context. That's not code-switching. That's strategic.

This week's episode goes into what that looks like. Link in bio.

Sundays are my time for enjoying a great book. It has to be something I can hold because, nothing takes me back to my ch...
05/04/2026

Sundays are my time for enjoying a great book. It has to be something I can hold because, nothing takes me back to my childhood that an incredible bookstore. So this weekend was no exception. I had the pleasure of reading new book The Overachievers Reset. The title says it all, I know your ears just perked up 😉 .

If you have ever thought can I redefine what success looks like or will I ever stop being the person who balances all plates while their spinning, this read will bring you tears, chills and so many simple strategies to apply.

Written by an incredible individual who has lived every part of her journey, not just theory. Thank you for sharing Fleur xx

You can grab a copy at

02/04/2026

Researchers removed a scar from someone's face without telling them. They walked into every conversation believing people were judging them. Nobody was.

There's a study from Dartmouth where researchers applied a realistic scar to someone's face, let them see it in the mirror, then quietly removed it. The person walked into every conversation believing people were judging the scar. Every single one reported the same thing: people stared, people were uncomfortable. None of it was real.

This is exactly what I see in corporate leadership. She gets feedback that her presence needs work, and from that point on she's scanning every room for evidence. She performs harder to close the gap, and the performance itself becomes the problem.

Executive presence as it's traditionally taught trains you to project. Leadership presence starts with who you are. That distinction changes everything.

This week's episode goes into what the difference looks like in practice. Link in bio.

Everyone knows what you deliver. These slides are about what happens when that's the only lens people use for who you ar...
30/03/2026

Everyone knows what you deliver.

These slides are about what happens when that's the only lens people use for who you are, and what it takes to give them a new one.

Tune into the episode 96, link in bio.

Address

Sydney, NSW

Opening Hours

Thursday 10am - 9pm
Saturday 10am - 9pm

Telephone

+61404030502

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