G Transition

31/10/2024

Discover why embracing sustainability is no longer just a trend but a business imperative. We put together this eBook to help SMBs understand the complexities of connecting with green conscious consumers, building trust, and driving tangible results.

Learn how to communicate your sustainability efforts effectively, download your copy now: https://buff.ly/3BWh5q4

30/10/2024

In today's world, sustainability is a top priority for both consumers and businesses. As climate change and other environmental issues become more pressing, companies are under increasing pressure to adopt sustainable practices. But how can brands effectively communicate their sustainability efforts to consumers?

A recent study by NYU has shed light on the power of sustainability claims. The research analyzed 35 different claims and found that certain messages resonate with a remarkably broad audience. By understanding these effective claims, brands can better connect with consumers and drive positive change. Read more: https://buff.ly/3YfYPjh

In today’s world, sustainability issues pose significant challenges for both society and businesses. As these challenges become more pressing, consumer demand for sustainable products and practices will play a crucial role in driving companies to scale their investments in climate change mitigatio...

16/10/2024

Did you know that 46% of Australians are willing to pay more for sustainable products? Despite rising living costs, Australians are still prioritising sustainability when shopping!

Find out what this means for brands and retailers in this new report from Monash Business School.

ARTICLES Consumers Remain Committed to Sustainability Despite Rising Costs Even as Australians grapple with rising living costs, sustainability remains a significant factor in their shopping decisions. According to a new report by Monash Business School, 46% of Australian consumers consider sustaina...

15/10/2024

Julien Bertoli, Managing Director of G Transition, will be a guest speaker at SIM-PAC Live coming to Melbourne on December 2nd and 3rd, 2024.

SIM-PAC Live is a focused conference on sustainable industrial manufacturing, offering practical solutions for the entire supply chain. By connecting innovators and decision-makers, SIM-PAC Live aims to drive the transition to a more sustainable future.

Come and meet us on the 2nd day of the event! Julien will speak as part of the sustainability enablers section. Learn more: https://buff.ly/4dKJ5dB

07/10/2024

Is your company at risk of greenwashing? Or are you guilty of greenhushing? Let's find out how you can avoid both traps with effective sustainability communications. Join our webinar tomorrow: 'From Silence to Substance: Why You Should Communicate Your Sustainability Efforts.'

Sign up here: https://buff.ly/4eJoS9d

02/10/2024

Greenhushing is a growing concern in the world of sustainability. It refers to companies intentionally withholding or minimising information about their environmental efforts, often to avoid negative publicity or scrutiny. This can represent a missed opportunity as consumers are increasingly seeking responsibly produced products and services.

While greenwashing involves making exaggerated or false claims, greenhushing is more subtle, simply hiding or downplaying positive actions. Both practices contribute to a distorted perception of corporate sustainability.

Join our free webinar this Oct 9 to understand why you need to communicate your sustainability efforts. Sign up here: https://buff.ly/4eJoS9d

01/10/2024

A successful marketing strategy begins with a deep understanding of your target audience. The first step is to define your ideal customer and their journey to discover your product or service. Craft a compelling customer proposition that addresses their needs and differentiates your offering from competitors.

The second step is to choose the right channels to reach them effectively, such as social media, email, content marketing, or paid advertising. Set clear goals and metrics to measure your success, and develop a comprehensive strategy that outlines your marketing channels, messaging, tactics, and timeline.

Lastly, regularly monitor your progress and make necessary adjustments to ensure you're on track to achieve your goals.

Want to learn more? Watch our webinar recording: https://buff.ly/3zNWNhR

23/09/2024

In a world increasingly focused on sustainability, staying silent about your efforts (Greenhushing) can seem like the easy way out. But is it really? 🌱

Discover the risks of greenwashing and the rewards of effective ESG communication. Learn from industry experts Julien Bertoli from G Transition, Dan Leverington from The Ocelli Group, and Mike Johnston from Glow.

Register for our upcoming webinar today here: https://buff.ly/4eJoS9d

19/09/2024

Don't just take our word for it! Hear from one of our amazing clients, Sarah Juillard, about their experience with G Transition.

18/09/2024

Sustainability reporting offers companies a chance to be transparent about the environmental and social risks they face and demonstrate their commitment to addressing these challenges through concrete action plans.

Learn from Julien Bertoli of GTransition and James Bryce Smith of Magnetize how your SME business can have an impactful Sustainability Report from their recent webinar - "Green to Gold: Make Your SME Shine with a Winning Sustainability Report"

Watch here:

As reporting season approaches, are you getting ready to deliver your first sustainability report this year? Is this year the right time to start reporting?C...

16/09/2024

Visuals are what make your climate communication more effective. But the wrong ones can be misinterpreted. Learn how to use visuals effectively to engage and inspire action.

Learn more about climate visuals here: https://buff.ly/3MO5PP4

ARTICLES Promoting Sustainability Through Visual Climate Change Communication In today’s world, where the urgency of addressing climate change is more pressing than ever, businesses have a vital role to play in driving sustainability initiatives. As a business owner or sustainability marketing spe...

12/09/2024

With greenwashing becoming more prominent, staying silent about your sustainability efforts (a.k.a. greenhushing) may seem like the safe option—but is it really? Whether you communicate or not, your audience is already forming opinions about your sustainability credentials, so why not take control of the narrative?

On Thursday 9 October, join Julien Bertoli from G Transition, Dan Leverington from The Ocelli Group and Mike Johnston from Glow for an engaging webinar where we’ll explore why now is the time for your organisation to openly communicate its sustainability journey, and how to do it right.


Key topics we’ll cover:
- The risks of greenwashing vs. greenhushing—and how to avoid both.
- Data-driven trends and insights from Glow's Social Responsibility Score—how organisations are perceived when it comes to sustainability.
- How to craft a genuine sustainability story that resonates with stakeholders and drives impact.

This session is a must for business leaders, sustainability professionals, and communication experts looking to enhance the way they communicate their sustainability strategy and avoid common pitfalls.

Don’t miss out—register now and start owning your narrative: https://tinyurl.com/ydudb3yw