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03/06/2026

Yesterday we launched the Insights Exchange Australian Consumer Trends Report 2026, and we did it the way we like to do most things: in a room with good coffee, a small group, and a genuine conversation.

Insights leaders, marketers, partners, and founders joined us for an intimate breakfast briefing in Sydney CBD in partnership with Pureprofile (and at their beautiful office space!)

Five years in, this research matters more to us than ever. Not because of the numbers, but because of what sits behind them. Real Australians, telling us how they're living, feeling and what they're worried about.

The report will officially be available next week - so register for your copy today (see comments).

Thank you to everyone who joined us this morning. The conversation in the room was exactly what this kind of research is for.

13/05/2026

In a recent interview, Insights Exchange founder Nichola Quail highlighted one of the biggest risks in research right now: AI-generated responses and synthetic data infiltrating studies that businesses are using to make major strategic decisions.

Knowing where your data comes from, and that it reflects real human perspectives, has never mattered more.

At Insights Exchange, data quality isn't a nice-to-have. It's the foundation everything is built on.

If you are looking at any research projects in the near future, talk to our team about the measures we have in place to ensure your data is clean, reliable, and truly human.

24/04/2026

For the past three years, Insights Exchange has partnered with Serko on a research program that has genuinely shaped product strategy and market direction.

The brief was to understand how AI is reshaping corporate travel in the US, and what Serko needed to do about it. The work spanned multiple phases and audiences - US business travellers, then corporate travel managers. The headline insight was that the constraint wasn't technology... it was capability and organisational confidence.

That finding directly informed Serko's US go-to-market strategy - shifting from product-led to education-led, including the launch of their "AI for Travel Managers" program (500+ professionals trained to date).

It also underpinned the development and positioning of what's now live - Serko.ai - an autonomous, multi-agent travel platform built from the ground up.

If you are a frequent US business traveller and keen to be involved - here is the link to the closed beta waitlist: https://serko.ai

Congratulations Serko and we're excited to see what's to come!

04/03/2026

When nearly one in three women are carrying debt without any savings buffer, we’re not looking at individual budgeting issues - we’re looking at structural economic vulnerability.

While recent news headlines suggest companies are moving in the right direction, the reality is that half of employers still report a gender pay gap in favour of men greater than 11.2% (WGEA).

The gender gap is most striking amongst 40-44yos where there is a 34% gap between men and women suggesting women in mid-life (likely managing combined pressures of career, caregiving and household debt) face a meaningfully worse financial position than men at the same age.

These figures are an early sneak peak we are releasing from our upcoming Annual Consumer Trends Report ahead of International Women’s Day this Sunday, 8 March.

Want to be one of the first to receive the 2026 report? Pre-register here:
https://tinyurl.com/IX2026

05/02/2026

Our Founder and CEO Nichola Quail will be part of the judging panel for the upcoming 2026 In-House Agency Council (IHAC) Awards celebrating the innovative, creative work coming out of in-house and hybrid agency teams across Australia and New Zealand.

This year, the awards are bigger than ever, with new categories recognising the work shaping our industry right now - including Best Use of AI, Best Use of Media, and Leader of the Year.

The IHAC Awards are the premier awards for in-house and hybrid agencies, recognising teams producing high-quality, industry-leading work - judged by some of the biggest names in marketing.

If you or your team have work you’re proud of, there’s truly no reason not to enter.
▪️ Entries close tomorrow, 6 February 2026.
▪️ Entry is completely free
▪️ Open to members and non-members
▪️ Submit your entry here: https://lnkd.in/gD2gY78f

Huge credit to In-House Agency Council (IHAC) for continuing to champion in-house excellence.

03/02/2026

AI is only as smart as the data you feed it. And in 2026, average data could cost brands millions.

Our Founder and CEO Nichola Quail recently spoke to Paul Essery on The Chief Uncensored podcast about all things AI, market research and female entrepreneurs.

Listen to the full podcast here: https://shorturl.at/7Yh64

If you're interested to hear why brands winning global growth aren’t choosing AI-only research, but combining AI speed with high-quality market insights - then this interview is for you.

28/10/2025

To our Melbourne colleagues and friends - it's not too late to join a fantastic session tonight at the Women 4 STEM to discuss ' Tech for Good - Harness AI to Drive Social Impact'.

Our Founder and CEO Nichola Quail and Vivianne Arcuri from Tyro Payments will explore how AI, data and leadership are shaping the next era of purposeful innovation.

📅 Tuesday 28 October (Tonight!)
⏲️ From 5:00pm
📍 699 Bourke Street, Docklands

Get your tickets here: https://shorturl.at/m04az

13/10/2025

Tired of waiting months to hire research talent when you need insights NOW?

Most companies either under-invest in research or get stuck with the overhead of permanent hires they don't always need.

What if you could scale your insights team exactly as your business demands?

▪️Project-based for specific initiatives
▪️Retainer model for ongoing strategic support
▪️Embedded resources that integrate with your team
▪️Specialist expertise for niche methodologies

The sweet spot? Working with senior researchers (10+ years experience) who understand retail challenges and can deliver business impact from day one - no learning curve required.

What's holding your team back from getting the insights you need, when you need them? Contact our team if you have any research needs in Q3 or Q4.

10/10/2025

Today is World Mental Health Day - a moment to pause and recognise what often goes unseen.

Loneliness ripples far beyond the individual - affecting our communities, workplaces, and collective wellbeing.

Our 2025 Consumer Trends Report for Australia and the USA reveals how feelings of loneliness and isolation are felt globally:

🌎 1 in 3 Americans report feeling lonely or isolated "often" or "very often"

🌏 58% of Australians experience loneliness at least sometimes or more frequently

This World Mental Health Day, let's remember: connection is not the same as contact. A simple check-in. A meaningful conversation. A moment of genuine presence. Sometimes, that's all it takes.

See Comments to download your free copy of our reports.

08/10/2025

We are thrilled to share that our Founder and CEO Nichola Quail's article 'Data with Integrity: How Market Research can shape a more inclusive AI future' is featured in 𝗦𝗛𝗘 𝗜𝗦 𝗔𝗜 𝗠𝗮𝗴𝗮𝘇𝗶𝗻𝗲 𝗜𝘀𝘀𝘂𝗲 #𝟯: 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲.

This issue gathers 40+ global voices building AI with integrity across fashion, architecture, mental health, education, policy, and studio practice. Built for a smarter, greener, more equitable AI future.

𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻𝘀𝗶𝗱𝗲
A beautifully crafted digital issue filled with articles, interviews, gallery grade AI Art, Videos and practical frameworks you can use now.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝗱𝗶𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 $𝟭𝟰.𝟵𝟵 𝗨𝗦𝗗, 𝗼𝗿 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝗳𝗼𝗿 $𝟱/𝗺𝗼𝗻𝘁𝗵 𝗳𝗼𝗿 𝗼𝗻𝗴𝗼𝗶𝗻𝗴 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗽𝗲𝗿𝗸𝘀.

👉 Read/Subscribe: sheisai.ai/magazine
👉 Tag a friend who should see this and tell me what you’re opening first.

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